What is PR? A definition for 2015

Stuart Bruce

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. What is public relations? Why in 2015 are we still asking what is PR?

High definition PR evaluation – time for a fresh approach

PR in High Definition

The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications. Have you ever been in a pitch and had that really awkward moment when it comes to the measurement and evaluation slides? Presenters on the agency side can’t wait to move on, while client-side, people shift around rather awkwardly in their seats. Why is this? Because the PR industry has always had a real problem […].

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13 Fortunate Truths about PR

PR Matters

Reputation Management PR Best Practice what is PR definition of pr PR definition

How Public Relations Is Like High School

AirPR

PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations educationAs a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does.

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. He read it and my submissions, but continued to ask me (online and off) to better define what I meant by organizational narrative; Eric forced me to give my definition a more thorough and thoughtful think and response. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE.

The Best PR Conferences to Attend in 2017

AirPR

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

How To Define a Crisis For Your Organization

Melissa Agnes

But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry? CRISISREADY Videos crisis definition crisis management crisis planning crisis preparedness

10 Best Free Mac App Store Apps For PR Pros and Marketers

Prowly

Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable. Let’s review some of the best free apps available for Mac users.

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Six Signs Your Brand Needs a Digital Audit

Ron Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working.

How Fake News Affects PR

The Proactive Report

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source.

4 Pitfalls of Brand Journalism to Avoid

AirPR

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

PR Analytics and PR Measurement are definitely hot buzzwords in the industry today. By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Don’t put “Please Read” – obviously emails are meant to be read; same goes for “High Importance” – everyone’s definition of this is different and most of the time the sender’s is not the same as the recipient’s. [By Alex Hoag].

Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

“Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference. Influencer marketing continues to see enormous effectiveness with audiences.

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

We’re definitely through the looking glass right now.”. By Seedepth. PR measurement has long been an outcast in marketing dashboards.

Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

Doktor Spinn

If you''re subscribing to my RSS feed, you should definitely get on my email list as well. When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. This is post 1 of our 5-part #CreativePR blog series.

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

One definition she offers is “traveling from place to place, especially working or based in various places for relatively short periods.”. Each one comes with a definition and sometimes an example showing how the word is used.

The Role of Social Media in Crisis Management

The Proactive Report

And since the definition of a stakeholder is someone who can have an impact on your business, in the age of cell phones with cameras, that could be anybody.

Leadership Beyond Your Job Title

PR Expanded

And it’s definitely not easy. A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

It’s definitely a useful exercise to discover what’s working (and what isn’t). As for the Polaris blog, you’ll definitely see more information on adapting to trends in 2015, along with examples of brands getting it right.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. There’s definitely a science (and a bit of an art) to designing high converting landing pages.

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Not PR: A Top 10 Check List of What PR is Not

PR Matters

what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors Those of us who work in PR are rightly called upon by those who don’t to define what we mean.

How would you define PR?

PR Daily

You could go with PRSA’s definition: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. What is public relations?

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

By the way, for the purposes of the study, the CMI and MarketingProfs used a new definition of content marketing developed earlier this year “to better reflect how content marketing has grown.

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How to Measure PR?

5W PR

At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness?

#FuturePRoof: Leaders speak out on value of public relations 

Stephen Waddington

New #FuturePRoof research supports the case that public relations needs to operate at the highest levels. Sarah Hall is back at the PR Festival in Edinburgh for a second year with an update of her #FuturePRoof project.

Pleasing the C-Suite

PR in High Definition

we were certain we would leave equipped with a definitive answer on how to please the bosses. After attending an event titled: What does the C-Suite want from PR? However, we were wrong. That’s not to say the event was bad – in fact it was quite the contrary. But what it truly showed was […]. The post Pleasing the C-Suite appeared first on Firefly Communications. Blog c-suite Firefly communications London PR PR tips PR tools public relations the future of PR

4 Ways Analytics Tools Improve PR

SeeDepth

And while many of these resources are definitely helpful, unless put into practice – and continually practiced – they are a moot point. By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level.

Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. 10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare.

My Tour of L.A.’s Emergency Operations Center – So Cool!

Melissa Agnes

If you happen to be in this boat, I highly recommend having your PIOs follow Erik because he’s definitely leading the way as an example to follow. If you’re not yet following Erik on Twitter ( @PIOErikScott ), I definitely recommend doing so. Last week, while I was in L.A.

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

A few of the topics we’ll cover that night will include the definition of ethics, understanding the “Declaration of Principles,” opinions about ethical misconduct and different situations where your ethics may be challenged.

Leeds PR Account Manager Job Vacancy

Prohibition

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. It’s been another exciting and busy period for us all here at Prohibition.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

So if you look at that, Cision collaborating with LiveRamp was the definition of a no-brainer.

Five practitioners on getting hired and getting ahead in public relations

Stephen Waddington

What I enjoyed about my five years in an agency was definitely the variety. A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning.

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

For a marketer, there’s definitely a lot to admire about the site beyond the appetizing images and food ideas. It’s easy to get the connection between content marketing and business-to-business brands.

5 Essentials of an Effective Content Marketing Strategy

Polaris

but definitely old. Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it.

Transforming the Word “CRISIS” from Negative to Positive

Melissa Agnes

What I like best about both of these plays on the word “crisis”, is that the former “definition” offers a clear-cut way to conduct poor crisis management and bury your organization as a result. photo credit: ra2studio/shutterstock.

Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

But she’s definitely an influencer in determining if and when a paralegal is needed. If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

There needs to be a definite reason why you choose to share a specific aspect of your story. The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience.

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