What is PR? A definition for 2015

Stuart Bruce

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. What is public relations? Why in 2015 are we still asking what is PR?

High definition PR evaluation – time for a fresh approach

PR in High Definition

The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications. Have you ever been in a pitch and had that really awkward moment when it comes to the measurement and evaluation slides? Presenters on the agency side can’t wait to move on, while client-side, people shift around rather awkwardly in their seats. Why is this? Because the PR industry has always had a real problem […].

Trending Sources

13 Fortunate Truths about PR

PR Matters

Reputation Management PR Best Practice what is PR definition of pr PR definition

Top 10 Podcasts All PR Pros Definitely Need to Hear

Prowly

The post Top 10 Podcasts All PR Pros Definitely Need to Hear appeared first on Prowly Magazine. Podcast listeners heard an average of five podcasts per week. But how to choose the right one to boost your PR knowledge and always stay in the loop with the latest news and updates from the industry? Trends content marketing podcasts public relations trends

How Public Relations Is Like High School

AirPR

PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations educationAs a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does.

11 definitions for lengthy words

PR Daily

Because many of these words are technical and have little practical use, their definitions do not appear in standard dictionaries. Below is a list of the longest words in English, along with their definitions.

Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

Our friends and family definitely see that when a company wants people to know about a product or service they buy an ad in a magazine or piece together a TV commercial. Advertising vs. PR bad PR practices PR definitions Super Bowl ads

The Best PR Conferences to Attend in 2017

AirPR

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Six Signs Your Brand Needs a Digital Audit

Ron Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working.

How Fake News Affects PR

The Proactive Report

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source.

How To Define a Crisis For Your Organization

Melissa Agnes

But how should you go about doing this and does the definition of a crisis vary from company to company or from industry to industry? CRISISREADY Videos crisis definition crisis management crisis planning crisis preparedness

4 Pitfalls of Brand Journalism to Avoid

AirPR

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Five Reasons Why You Need a Professional Headshot

Maine PR Maven

As a result, amateur photography can actually end up making you look nothing like you do in person…and definitely […]. Investing in a high-quality, professionally taken headshot is an investment in your personal brand.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed.

Not PR: A Top 10 Check List of What PR is Not

PR Matters

what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors Those of us who work in PR are rightly called upon by those who don’t to define what we mean.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Don’t put “Please Read” – obviously emails are meant to be read; same goes for “High Importance” – everyone’s definition of this is different and most of the time the sender’s is not the same as the recipient’s. [By Alex Hoag].

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. This is post 1 of our 5-part #CreativePR blog series.

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

PR Analytics and PR Measurement are definitely hot buzzwords in the industry today. By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring.

Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

Doktor Spinn

If you''re subscribing to my RSS feed, you should definitely get on my email list as well. When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important.

10 Best Free Mac App Store Apps For PR Pros and Marketers

Prowly

Installing and mastering these ten lightweight tools will allow you to get a hang of your emails, images, and tasks, and will definitely make your working experience faster and more enjoyable. Let’s review some of the best free apps available for Mac users.

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Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

“Everybody has a different definition of influence and what an influencer is,” said Heidi at this year’s IABC Conference. Influencer marketing continues to see enormous effectiveness with audiences.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

It’s definitely a useful exercise to discover what’s working (and what isn’t). As for the Polaris blog, you’ll definitely see more information on adapting to trends in 2015, along with examples of brands getting it right.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. There’s definitely a science (and a bit of an art) to designing high converting landing pages.

eBook 100

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

We’re definitely through the looking glass right now.”. By Seedepth. PR measurement has long been an outcast in marketing dashboards.

The How and Why of PR Attribution

AirPR

Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Leadership Beyond Your Job Title

PR Expanded

And it’s definitely not easy. A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

How would you define PR?

PR Daily

You could go with PRSA’s definition: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. What is public relations?

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

By the way, for the purposes of the study, the CMI and MarketingProfs used a new definition of content marketing developed earlier this year “to better reflect how content marketing has grown.

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Book Review of Outside Insight book: Understanding (and navigating) Data within the Media Landscape

Karen Freberg

Definitely a great book to add to your class as you incorporate Meltwater into your classes. I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions.

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

One definition she offers is “traveling from place to place, especially working or based in various places for relatively short periods.”. Each one comes with a definition and sometimes an example showing how the word is used.

Pleasing the C-Suite

PR in High Definition

we were certain we would leave equipped with a definitive answer on how to please the bosses. After attending an event titled: What does the C-Suite want from PR? However, we were wrong. That’s not to say the event was bad – in fact it was quite the contrary. But what it truly showed was […]. The post Pleasing the C-Suite appeared first on Firefly Communications. Blog c-suite Firefly communications London PR PR tips PR tools public relations the future of PR

Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. 10,908. That’s the number of eyeballs I’ve reached with the eight presentations I’ve uploaded to SlideShare.

Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

For a marketer, there’s definitely a lot to admire about the site beyond the appetizing images and food ideas. It’s easy to get the connection between content marketing and business-to-business brands.

4 Ways Analytics Tools Improve PR

SeeDepth

And while many of these resources are definitely helpful, unless put into practice – and continually practiced – they are a moot point. By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level.

Leeds PR Account Manager Job Vacancy

Prohibition

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. It’s been another exciting and busy period for us all here at Prohibition.

5 Essentials of an Effective Content Marketing Strategy

Polaris

but definitely old. Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it.

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

A few of the topics we’ll cover that night will include the definition of ethics, understanding the “Declaration of Principles,” opinions about ethical misconduct and different situations where your ethics may be challenged.

Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

But she’s definitely an influencer in determining if and when a paralegal is needed. If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

One in every 100” – so there’s definitely a lot left to learn. There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills.

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

This whole YouTube generation thing is definitely a thing now. This shift is definitely coming–in a big way. Reading my morning paper last weekend, I came upon this story in the Variety section of the Star Tribune.