Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. .”

Reputation 60

Reputation Corporate Ethics Communications 60

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. It’s one of the reasons that public relations has a poor reputation.

Publicity 149

Publicity Reputation Study Crisis 149

Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. You don’t want to create a nightmare for your PR team—and you definitely don’t way to pay their subsequent therapy bill. How to avoid plagiarizing content.

Social Media 73

Social Media Ethics Trends Viral 73

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

How To 78

How To Ethics Measurement Creativity 78

PR in High Definition

SEPTEMBER 26, 2018

That’s where Ethical OS comes in. So, next time you come up with a brand-new piece of tech, try running it past the Ethical OS first to see if it’s really worth following through – it could save a part of society (and your reputation!). The post Tool of the Month: Ethical OS appeared first on Firefly Communications.

Ethics 48

Ethics Tools Technology Facebook 48

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

SEPTEMBER 28, 2023

In a time when brands are facing reputational challenges over greenwashing accusations, Patagonia has remained authentic to its environmental responsibilities through a simple, but definitive statement – that it is not a sustainable brand. This includes being transparent about sustainability issues.

Policies 62

Policies Ethics Consumer Reputation 62

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” It's an age-old issue. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

Ethics 80

Ethics Data Crisis Apparel 80

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

Reputation 62

Reputation Employee Film Internal 62

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. Herein lies a limitation of the use of AI in public relations.

Publicity 98

Publicity Wikipedia Marketing Training 98

Shift Communications

MAY 16, 2023

Definitely check him out. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Definitely check him out. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. It’s one of the reasons that public relations has a poor reputation.

Publicity 59

Publicity Reputation Study Crisis 59

PR in High Definition

MARCH 31, 2021

The Deliveroo IPO boycott could be far reaching, and have implications far beyond the tech industry as fund managers slate their ethical stances. As experts in reputation shaping for tech-driven business, Firefly and I are watching closely. We wish Deliveroo well. We also wish it looks after its workers more fairly.

Ethics 62

Ethics Reputation Financial Industry 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. I recall a finance class in first year when someone mentioned ethics. Times have certainly changed.

Apparel 123

Apparel Media Ethics Interviews 123

PR in High Definition

MARCH 27, 2024

While in the short-term, gaining mainstream news coverage or likes and shares on social is exciting, it’s important to consider the long-term reputational risks of straying too far from your company’s original messaging.

Company 71

Company Technology Ethics Software 71

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Reputation management Reputation management is another area of specialisation for PR professionals, which ChatGPT said it could enable them to do with greater ease.

Industry 62

Industry Communications Technology Reputation 62

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. By not divulging any information, companies may be perceived as hiding something or already greenwashing which could also pose reputational risk and put them at odds with their stakeholders.

Policies 62

Policies Employee Ethics Survey 62

Stuart Bruce

JUNE 25, 2015

For what it does to be framed and guided by human decency and ethics. Such morally dubious behaviour can only have happened in a company where ethical behaviour isn’t baked into its corporate DNA. Reputation is not shaped by what you say, but what you do. A definition for 2015. That’s not just communications.

Financial 60

Financial Communications Ethics Reputation 60

Communications Conversations

MAY 14, 2020

There are definitely some really difficult people in our industry. And, leaders leading with ethics and values vs. an iron fist. And he doesn’t have the best reputation as a teammate. There’s long been a belief–if you want to get to the top of the mountain in our industry, you have to be a bit of a jerk.

Leadership 88

Leadership Comparison Ethics Industry 88

Melissa Agnes

FEBRUARY 5, 2015

Not only would knowledge of your actions threaten to ruin your reputation in the eyes of the public and your stakeholders , but there are other serious long-lasting ramifications that you may potentially face as well, including legal ramifications. For all of you ethical readers out there, I know what you’re wondering.

SEO 124

SEO Engineering Crisis Crisis Management 124

Melissa Agnes

MARCH 21, 2016

S ustain business and reputation by learning from mistakes made and continuing to put stakeholders first and foremost. What I like best about both of these plays on the word “crisis”, is that the former “definition” offers a clear-cut way to conduct poor crisis management and bury your organization as a result.

Crisis 100

Crisis Crisis Management Corporate LinkedIn 100

Flack's Revenge

JULY 3, 2019

It can always be interpreted as ‘jumping on a bandwagon’ and can definitely backfire in terms of sales, but it’s always an attention-getter! A deeper question could be whether brands are acting out of what they believe to be a correct choice ethically. I’m all for companies getting involved in culture wars.

Brand 149

Brand Branding Ethics Company 149

PR in High Definition

AUGUST 24, 2020

The smallest move can amplify or destroy reputations in a matter of minutes, so preparing for all situations is key. Furthermore, communicating on your client’s ethical and political standings is so important now. In the long run, taking the plunge can also help to build a company’s reputation in line with its purpose.

Social Media 86

Social Media Media Television Ethics 86

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. Crucially, building an inclusive reputation begins within.

Reputation 62

Reputation Community Training Consumer 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Facebook’s reputation was on the line and they suffered some serious damage. GDPR, the acronym you cannot escape.

YouTube 48

YouTube Ethics Crisis Industry 48

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. As PR pros, our jobs revolve around content. We create and market our own content. In the midst of battle to gain exposure and influence, it’s easy to forget that the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. As PR pros, our jobs revolve around content. We create and market our own content. In the midst of battle to gain exposure and influence, it’s easy to forget that the U.S.

Film 60

Film Print Creativity Internal 60

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations. Otherwise, there is a direct impact on reputations and the bottom line. Clearly, the public is demanding more of businesses than in the past. Yours sincerely, Tim Williams.

Groups 62

Groups Employee Leadership Examples 62

Stuart Bruce

MARCH 19, 2015

That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent. You tell the truth, not just because telling the truth is the ethical thing to do.

Publicity 60

Publicity Reputation Corporate Leadership 60

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. For PR teams, all we can do is undertake proper due diligence and act in an ethical manner.

Media 74

Media Viral Video Newspapers 74