Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Critical Mention

AUGUST 22, 2019

While it remains true, the meaning behind it has definitely evolved since its birth. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . Social Media Friendly. Not to mention, video content on social media can travel from one person to another.

Video 95

Video SEO Engineering Radio 95

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

PR Fuel

OCTOBER 26, 2021

In short, the answer is a definitive “yes.” Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. Build List of Media Contacts. Still not sure?

Writing 101

Writing Small Business Consumer Reputation 101

Critical Mention

OCTOBER 2, 2019

One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. Also, engage and interact with online users that share all types of social media mentions. Since the information is already out there, leverage it and use it to your advantage.

Sports 80

Sports Hotels Reputation Construction 80

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

Film 136

Film Local Leadership Radio 136

Mora Communications

MAY 7, 2015

A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. Definitely. But, by launching a social media campaign are you simultaneously launching a PR campaign?

Social Media 49

Social Media Newspapers Media Pitching 49

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” Probably the best social media tactic I’ve seen this week. Well written.

Digg 60

Digg Social Media Banking Sports 60

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. Yosemite is a wild place by definition.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Maxim Behar

AUGUST 4, 2022

Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. Over the years I have created many definitions of what PR is.

Ethics 52

Ethics Newspapers Government Television 52

Flack's Revenge

JUNE 2, 2015

So, I decided to write this post and share what I learned. So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups. Perhaps even get behind your definition of the new area, and help you promote it? I am not naming the speaker, or including everything that he covered.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Radio silence is common, and can be a telling response in itself. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Because of this, you can’t take the quantity of media coverage at face value.

Report 40

Report Media Television Radio 40

PR Conversations

JULY 3, 2014

Nothing personal in it… The radio was a clue. You can’t really think hard about what you are doing and listen to the radio at the same time. Is today’s busy work environment like the radio in Pirsig’s story? Good natured, friendly, easygoing—and uninvolved. Balancing the visible and invisible work.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. Sorry for the shameless self promotion guys but hey it’s our blog so we can write what we want!

Communications 48

Communications Radio Print Hotels 48

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? Those that said the media is “often” objective: Information impacts understanding.

Survey 158

Survey Data Media Ethics 158

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Meanwhile, I was also learning the news I was writing. The reason is simple, it is changing the ownership of the media. Nowadays, the media disappeared.

Newspapers 52

Newspapers Social Media Ethics Travel 52

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. So if you could give us a little definition, a working definition, that would be great. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Was no-one from the PR team in the room when the interview took place?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. If that is the case, presumably he was felt to be sufficiently experienced to manage his own media relations. Was no-one from the PR team in the room when the interview took place?

Interviews 40

Interviews Leadership Groups Advertising 40

PR Insiders

AUGUST 26, 2021

Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation. That’s why it’s good to review any lessons learned from more than a year of dealing with it.

Media 78

Media Print Education Radio 78

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

Social Media 52

Social Media Media Writing Web 52

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. “If you can’t measure it, you can’t manage it.”

Measurement 40

Measurement How To Analytics Customer Service 40

Flatiron Communications

APRIL 13, 2021

We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone. How the Explosion in News Creators impact Communications Pros. It was inevitable.

Media 41

Media Journalism Reddit Local 41

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Because everything in the media space changed over the years. The journalists were people working in media, newspapers or TV channels, or radio stations. We didn't have media.

B2B 52

B2B Communications Media Newspapers 52

Critical Mention

SEPTEMBER 10, 2019

Social media plays a big role in improving your online reputation. You can use a social media monitoring tool to keep track of who’s talking about your organization so you can respond and show them and other prospective clients that you’re serious about your business and spreading its message. Until next time! SCHEDULE A DEMO.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. Need Help with PR, Content or Social Media?

Infographics 60

Infographics Social Media Media Survey 60

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. The fourth book, Celebrating BAME Talent is published today in digital and print formats.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

David PR Group

JANUARY 21, 2016

Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? David Meerman Scott (DMS): Yes, the definition has changed.

Television 40

Television Corporate Infographics Radio 40

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. What’s your favorite holiday song, and why?

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Get Shareaholic test Filed under Public Relations , Social Media | Tags: facebook ads , lisa dunner , matt lacasse , privacy , Social Media | Comments (35) Site settings comment help?

Facebook 107

Facebook Privacy Twitter Social Media 107

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28