Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there.

Ethics 90

Ethics Journalism Radio Television 90

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Until next time!

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Resources Communications Education Guidelines 136

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE.

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Construction Internal International SEO 40

Critical Mention

AUGUST 22, 2019

While it remains true, the meaning behind it has definitely evolved since its birth. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . Social Media Friendly. Not to mention, video content on social media can travel from one person to another.

Video 95

Video SEO Engineering Radio 95

HMA Public Relations

NOVEMBER 6, 2017

"Okie from Muskogee" turned member of the Arizona Broadcasters Association Hall of Fame, Steve Goddard has definitely made his mark on Phoenix radio. The post #MediaMonday – Steve Goddard appeared first on HMA Public Relations.

Radio 59

Radio Publicity Media 59

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

Mora Communications

MAY 7, 2015

A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. And while we’re on the topic, do not confuse social media outreach with a public relations campaign. Definitely. But, by launching a social media campaign are you simultaneously launching a PR campaign?

Social Media 49

Social Media Newspapers Media Pitching 49

The Proactive Report

FEBRUARY 26, 2016

This strategy has been a part of PR since the advent of mass media. It was first thought that the media alone would be influence enough. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. They definitely influenced her.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

This strategy has been a part of PR since the advent of mass media. It was first thought that the media alone would be influence enough. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. They definitely influenced her.

Marketing 100

Marketing Digital PR Groups Radio 100

Communications Conversations

FEBRUARY 2, 2018

And, just yesterday, I snuck over to the Mall of America over lunch to check our more activations and see “Radio Row.” Probably the best social media tactic I’ve seen this week. I’ve been following along online all week to see what brands are up to. Well written. And, that’s exactly what’s happened.

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Digg Social Media Banking Sports 60

Communications Conversations

FEBRUARY 20, 2018

Chanel’s only been with Sleep Number for a year-and-a-half, but in that time she’s emerged as a true star for the social media team. I’m Chanel Schmidt, Sleep Number setting 35, and I’m a social media + influencer specialist at Sleep Number. Super Bowl week was definitely one of them!

Social Media 76

Social Media Media Video Trends 76

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Social media management is a 24/7 job.

Communications 120

Communications Social Media Television Radio 120

Deirdre Breakenridge

JUNE 2, 2017

I love appearing podcasts, radio and other media around the world, sharing insights on how to make a greater impact. There are also videos, speaking engagements and the use of social media to help share the mission of the project. How are you getting the word out about your project? Relationships have been absolutely vital.

Film 150

Film Travel Leadership Training 150

Critical Mention

OCTOBER 2, 2019

One effective way to build your brand is to track positive messages across all media types and turn those messages into influential media stories. Also, engage and interact with online users that share all types of social media mentions. Since the information is already out there, leverage it and use it to your advantage.

Sports 80

Sports Hotels Reputation Construction 80

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Maxim Behar

AUGUST 4, 2022

Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. Over the years I have created many definitions of what PR is.

Ethics 52

Ethics Newspapers Government Television 52

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Konnect Agency

NOVEMBER 16, 2022

While video may have killed the radio star, the content medium reigns supreme today and will only continue its meteoric rise amidst the gilded age of TikTok, Instagram, and YouTube. If you’re left feeling stumped, it’s likely that the video is great to share on your brand’s social channels, but may not warrant earned media coverage.

Video 52

Video Agency Viral Nonprofit 52

Victorious PR

FEBRUARY 6, 2023

Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. One of the best things about PR firms is their media connections. What is PR? Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Media opportunities come and go fast.

Leadership 83

Leadership Print Training Radio 83

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Answer The Client Know your slides This is especially important if your slides have gone for a review and been changed.

Meeting 120

Meeting How To Radio Energy 120

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Because of this, you can’t take the quantity of media coverage at face value.

Report 40

Report Media Television Radio 40

PRSay

OCTOBER 1, 2018

I always have a balancing act with the media: I don’t want to minimize what’s going on, but I’m also careful to avoid too much doom and gloom. Yosemite is a wild place by definition. So I told the media, “It’s closed indefinitely.” Do you also manage social media for the park? We have a social media team.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Flack's Revenge

JUNE 2, 2015

So I drafted and sent it to him… and was met with radio silence, despite several phone call and email follow-ups. Perhaps even get behind your definition of the new area, and help you promote it? They are the ones who invented the TLA, and are partial to their own inventions and definitions. Engage, Don’t Brief Analysts.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. PR Takeaways from top films.

Film 136

Film Local Leadership Radio 136

Konnect Agency

NOVEMBER 24, 2020

Podcasts now rival traditional media such as broadcast and radio in terms of PR power. There are unique advantages in being a guest speaker and it’s definitely worth your time to explore as you begin to plan your brand strategy. You’ll have the opportunity to highlight your company news and recent accomplishments.

SEO 52

SEO YouTube Instagram Reputation 52

Cision

JANUARY 22, 2016

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Radio silence is common, and can be a telling response in itself. Absolutely avoid blanketing the entire newsroom with the same release, a good practice with any media outlet. Don’t call.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

DECEMBER 28, 2015

Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. The best agencies are those that adapt, evolve and progress – rather than stay tied to antiquated definitions of what an agency delivers a client. As we head into 2016, it is important to take a moment to reflect and evaluate.

How To 120

How To Agency Creativity Pitching 120

Solo PR Pro

JANUARY 21, 2020

Mitchell Cohen, Dealer Principal of Workspace Group (WSG) in Toronto has some definitive ideas on the need for a proper chair. “A This is where good lighting comes in, especially if you give media interviews by this medium. Consider investing in an office chair that works as hard as you do. Facetime/Skype calls.

Skype 78

Skype Radio Creativity Groups 78

PR Fuel

OCTOBER 26, 2021

In short, the answer is a definitive “yes.” Your message can be communicated via newspaper articles, the radio, social media networks, and more. Build List of Media Contacts. Getting a skilled press release writer to head your marketing strategy will also allow you to build a list of media contacts.

Writing 89

Writing Small Business Consumer Reputation 89

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? Copyright © Mora Communications Inc.

Radio 40

Radio Newspapers Advertising Advertising 40

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. Brian’s one of those people I’ve “known” via social media forever–since the early days of Twitter. But, I made due.

Banking 78

Banking Sports Meeting Insurance 78

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Communications 48

Communications Radio Print Hotels 48

PR Conversations

JULY 3, 2014

Nothing personal in it… The radio was a clue. You can’t really think hard about what you are doing and listen to the radio at the same time. Is today’s busy work environment like the radio in Pirsig’s story? Good natured, friendly, easygoing—and uninvolved. Balancing the visible and invisible work.

Publicity 87

Publicity Radio Social Media Content Marketing 87