Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.

Transportation 93

Transportation Meeting Media Newspapers 93

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. At the time of writing, the AI stickers are only available to a select number of users as a trial however, if successful, the stickers will be widely rolled out as a new feature for all users to enjoy.

LinkedIn 62

LinkedIn Social Media B2B Media 62

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards. Entrants should definitely read the fine print in the rules/guidelines before entering. How do go about entering awards?

B2B 295

B2B Industry Company Case Study 295

Cision

APRIL 28, 2017

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Identify earned media reach, engagement, and attribution by leveraging LiveRamp IdentityLink identity resolution with Cision IDs.

Measurement 185

Measurement Media Data System 185

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. The purpose of a press release is to generate media coverage. Press Release Top Features.

Writing 52

Writing Software SEO Brand 52

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Choose the right media. Don’t forget owned media.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 136

Government Survey Ethics Media 136

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. If you’re undertaking a publicity project, what media does your customer read or listen to? Share your advertising, promotion and social media campaigns. Think again.

Writing 100

Writing How To Measurement Advertising 100

Action PR

JULY 26, 2019

The secret to writing key messages is to make them memorable, relevant and meaningful. Too many key messages, by definition, are no longer key. A good key message should slip effortlessly into conversation and copy writing. The post The Secret to Writing Memorable Key Messages appeared first on Action PR.

Writing 40

Writing Interviews Measurement Agency 40

The Proactive Report

JANUARY 2, 2017

This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake news hurts PR by lessening trust in all media. But as trust in the media wanes, so too does our value.

Government 214

Government Digital PR Report LinkedIn 214

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. When you launch your paid media, you can ensure the audience you’re targeting is already familiar with your brand. Make your message a positive one and ensure that comes through in your writing. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Axia PR

OCTOBER 14, 2020

A simplified definition of PR. The next day, you may be conducting research and sending out media pitches. And the day after that, you might be writing a news release and creating social media content. What is public relations? I get asked this question all the time. The list is never ending.

Publicity 109

Publicity Pitching Meeting Writing 109

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Here are five reasons why: Brand Awareness.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 138

Study Media Relations Media Measurement 138

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Josh is currently the Media and Tech editor at Adweek, where he oversees the team of reporters covering–you guessed it–ad tech! Definitely a good follow for those looking for TV insights especially given the rise of CTV. She previously wrote about the media industry at POLITICO and at Mic. He’s a great follow.

Twitter 177

Twitter Advertising Advertising Report 177

PRSay

NOVEMBER 8, 2023

Number one is writing. Oftentimes we focus so closely on the media and building those relationships, which are also key. But we forget how important writing is, whether it’s an email, a press release or a pitch. When I look for a mentor, or if someone’s looking for a mentor, it’s definitely a person who is transparent.

Creativity 77

Creativity Writing Agency Internal 77

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Why would I ever write about a Bluetooth-equipped hernia belt or some mobile app that helps you track your bowel movements? Meet the Media: John Hitch, Editor of Fleet Maintenance.

Meeting 66

Meeting Automotive Media Airlines 66

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

Wadds Inc.

JANUARY 11, 2023

It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. It can be used to provide an opinion on the tone and sentiment of an article or media coverage.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

Pitching 100

Pitching Report Media Writing 100

David PR Group

JANUARY 12, 2017

or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?” I’m here to tell you that getting a traditional publishing deal to write a business book is absolutely possible, and I’m not diminishing self-publishing in the least.

Writing 40

Writing Reputation Social Media Education 40

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs.

Resources 136

Resources Communications Education Guidelines 136

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. That means a great writer has to craft the copy for those search results – and where better to find a great writer who knows how to position your brand or organization and write effective messaging than in your PR team?

SEO 100

SEO Mobile Engineering Google 100

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Brand 364

Brand Branding Pitching Industry 364

Bianchi Biz Blog

FEBRUARY 8, 2021

I was offered the opportunity to write a column. I do my best to at least skim through all my emails, and if something is a fit, I will definitely respond. You might also be interested in: Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer. Meet the Media: Eric D.

Technology 56

Technology Meeting Automotive Media 56