Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. Just 31% of high performers say they “struggle to innovate our marketing technology, tactics, and strategies [vs. 80% of high performers “make technology purchasing decisions with IT [vs. More likely to measure results as they happen. More likely to partner with IT.

Survey 133

Survey Marketing Groups Measurement 133

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. That’s not really the way to measure PR. Clarissa Horowitz, VP, Marketing, BitGo.

Banking 199

Banking Marketing Measurement Leadership 199

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Cybersecurity Awareness Month (October) : With cybersecurity being a critical concern in tech, October is an ideal time to share insights on secure technologies, launch cybersecurity products or address how your company is enhancing its security measures.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

DECEMBER 5, 2023

TSX:QFOR) announced entering a definitive agreement to be acquired by the private equity firm Sumera Equity Partners for $257 million, according to reporting from Betakit , a news outlet that covers the Canadian tech scene. The company says it’s developing a product that uses “large language models” [plural] for PR measurement.

Software 130

Software Reddit Technology B2B 130

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. If accounting is to give value it should learn to measure and report them appropriately. An article by Noel Tagoe, executive director of CIMA Education also highlights another recent report by CIMA and Oracle.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

APRIL 12, 2018

Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’ The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. The TOP PR and Content Marketing Conferences 2018.

Conference 210

Conference Content Marketing Marketing Education 210

Deirdre Breakenridge

JULY 3, 2018

Give us your best definition of strategic communications? What are some of the technologies that are on your radar? How do you measure impact to demonstrate that you were strategic in your communications planning? We encourage all community members to weigh in with their ideas and share their perspectives too. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. PR measurement. PR technology. While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PRSay

JULY 26, 2022

While the fundamentals like media relations, measurement and crisis management have new approaches in digital times, the demand for compelling digital-first campaigns is on a significant rise. Regarding the globalization of operations and businesses, we are seeing a lot of crossover of best practices that appeal to universal audiences.

Local 133

Local Crisis Management Internal International 133

PR 20/20

JULY 19, 2022

Yet, many professionals looking to align their business objectives with key performance indicators fail to appropriately set and measure goals that result in effective marketing. This is done by ensuring your business objectives complement your key performance indicators and measuring against them. The KPI here is the sale.

Marketing 90

Marketing How To Measurement Meeting 90

Cision

JUNE 3, 2016

In order to gain that knowledge and shape future campaigns, measurement is key. Make your goals as specific as possible, but also expect to make changes to them once you start measuring and understanding your ROI. Ready to start measuring your social ROI? Technology. Check out the full 9-step guide today!

How To 120

How To Retail Measurement Tools 120

PR in High Definition

MAY 24, 2023

Those who are responsible for sales, by definition, have a huge impact on any business’s success. Measuring A Strong Sales Reputation Revenue is a good measurement of many business outcomes, and reputation is no exception. However, this goes beyond revenue generation.

Reputation 62

Reputation Measurement Leadership Examples 62

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. If you don’t know your audience, then that’s definitely the place to start. Step 3: Measure. Here are four, key steps to understanding and maximizing earned media management: Step 1: Target.

Media 101

Media Storytelling System Technology 101

Beyond PR

SEPTEMBER 12, 2016

Its full definition describes it as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. But what is branding, exactly?

Reputation 40

Reputation Measurement Brand Branding 40

Shift Communications

JULY 17, 2017

Based on the definition above, what are the third-party endorsements which indicate thought leadership? Given our definition, what do we need to do to create that outside perception of expertise? Measuring our expertise. Vice President, Marketing Technology. What Is Thought Leadership? Indicators of Thought Leadership.

Leadership 100

Leadership How To Measurement Technology 100

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

JANUARY 2, 2018

This example is the definition of taking shortcuts. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. This roadmap should include an editorial calendar, well-designed personas and content automation technology. Next, ensure your brand has a fully developed content roadmap.

Facebook 0

Facebook Marketing Journalism Creativity 0

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Darika: Definitely. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. No doubt, AI technology is making some incredible leaps and allowing PR companies to do a lot of things sooner and better than we have in the past. Some words can have multiple definitions, and the meaning is established by the context.

Big Data 60

Big Data Data Technology Creativity 60

Waxing UnLyrical

JUNE 24, 2019

Influencer Dance Definitions. Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. As with any campaign, start with measurable goals and KPIs.

Measurement 95

Measurement eBook Social Media Tools 95

NewsWhip

NOVEMBER 18, 2021

We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme.

Instagram 78

Instagram Brand Branding Fashion 78

Critical Mention

JUNE 19, 2019

First, let’s take a look at the Content Marketing Institute’s definition: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. The minimum viable product (MVP) approach doesn’t cut it in a mature technology space where the buyers have budgets under constant pressure. We’re seeing it again this month.

Pitching 84

Pitching Report Tools Software 84

Stephen Waddington

NOVEMBER 21, 2018

These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers, and other stakeholders. Planning and measurement are limited. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Definitely. So really looking forward to this, Bryan. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Here’s a taste of their talk. That is modeled and defensible.

Analytics 40

Analytics Crisis Data Measurement 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 86

Industry Media Technology Employee 86

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. But I do think we can find a fix, or more likely, a series of fixes, assuming we can agree on a definition, and what might qualify as solving this. They can and should take measures to combat fake news.

Reddit 168

Reddit Government Google System 168

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

AUGUST 29, 2023

However, this definition only provides a partial glimpse into the intricate levels of disability. Burrelles’ media monitoring provides both automated, software-based measurement and the option for human-verified, qualitative coverage—both online and off. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89