Sword and the Script

JUNE 13, 2023

More journalists are using data to decide what to cover According to the survey, “40% of journalists say they are relying more on data this year (views, engagement, demographic data, etc.) Further, more than half (54%) “say they are relying on” data about the amount. (click image for higher resolution) 5.

Journalism 127

Journalism Media Relations Report Media 127

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. There are also unaffiliated metric trackers available online if you’re looking for more specific data on your company’s online performance. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024.

Mobile 63

Mobile Transportation Automotive Policies 63

PR Fuel

JANUARY 24, 2022

Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. You can use the market research data to improve your company’s communication.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories. It may make sense to generate employment-related statistics on Labor Day, or data on Jewish tradition observance in advance of Rosh Hashanah, the Jewish New Year.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? As it has grown, PR has become more specialized, which has affected recruiting. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. For example, the product launch sits with let’s say brand Y.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Make data-driven content decisions. Get more people involved. Use the calendar to manage C-suite expectations.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Sometimes it’s better to blow them away with compelling insights and data. Prior to that I was spent several years covering the manufacturing sector. My pathway was very typical.

Meeting 90

Meeting Transportation Media Journalism 90

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. And it provides the angle (while making it interesting enough for the journalist to choose to read on) for which we are writing the article. If you have a bombshell set of data, this is not the time to play coy. Key Takeaways.

Writing 70

Writing Product Launch Fashion SEO 70

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. And writing a press release is a fine art. A Press Release Can Boost SEO.

SEO 52

SEO Writing Local Product Launch 52

Shift Communications

AUGUST 17, 2018

Two key items worth revisiting include product launches and strategic partnerships. Pairing earnings results with the latest data from a new product is an even easier sell, especially if the product or service was well-received at launch. faster load times) and more. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales.

Interviews 99

Interviews Publicity Technology Social Media 99

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. When you promote an event such as a product launch , you want to send out the information with plenty of time for them to react. They have deadlines they need to meet and copy to write, so their time is valuable. When Is Best Time to Send a Press Release?

Product Launch 52

Product Launch Analysis Report Interviews 52

Sword and the Script

MAY 16, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. That means the vast majority of pitches they receive are not useful, which makes everyone’s job harder. 12) There’s a need for good pitches. 13) Most plan their stories in the near term. 14) Best day and time to pitch.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 68

Analytics Report Technology Pitching 68

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Live streaming events, Q&As or product launch. Social Media Today: Data-Driven Decision Making. At PR 20/20, we’re obsessed with data. They state that using data helps eliminate “shiny object syndrome.”

Trends 57

Trends Marketing Software Video 57

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Data-driven press releases are a great way to establish your brand as an industry thought leader. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to product launches. Follow Chris on LinkedIn.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 2) They can only talk about their company and their products. These appeal to readers and allow for richer content than company profiles or product news. or “are you a pet owner?”.

Interviews 60

Interviews Media Training Training Trends 60

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. So we start by thinking: What do we want to write? Who is it that we are trying to attract with our content?

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

MARCH 12, 2024

Today, you can pursue startup ideas like videography, data recovery, app development, and SaaS careers from the comfort of your own home. However, if you do decide to create your own tech startup , you’ll need to lean on social media and PR when launching your product or service. Download our free Product Launch tip sheet.

Social Media 78

Social Media Strategy Media Reputation 78

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. Writing a good press release can be a challenge. Follow Up.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. She is also the Italian translator for US blogger Steve Pavlina. Online she can be found on Linkedin and Twitter.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 61

Writing SEO Google Local 61

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories.

Infographics 154

Infographics Travel Product Launch Video 154

PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. For a product launch, consider distributing press releases one to two weeks in advance. What time and data are helping you get a response? Tracking your data will help you make more informed decisions in the future.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52