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4 Press Release Samples for a Product Launch

PR Fuel

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Without that, people may not know your product even exists. Keep reading to learn more about how to write a good press release and how much it can do for your company!

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary.

Writing 136
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Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

More journalists are using data to decide what to cover According to the survey, “40% of journalists say they are relying more on data this year (views, engagement, demographic data, etc.) Further, more than half (54%) “say they are relying on” data about the amount. (click image for higher resolution) 5.

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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. How would you support a product launch for [insert client]? As it has grown, PR has become more specialized, which has affected recruiting. Specialized agencies have specialized needs.

B2B 159
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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

Ethics 52