Data Measurement Product Launch Writing 
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Write a rock-solid PR plan. Supporting a product launch? The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. But a sound, carefully conceived program is a road map to success.
ImPRessions - Crenshaw Communications
FEBRUARY 17, 2017
This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.
NewsWhip
AUGUST 17, 2023
Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.
Remote PR Jobs
OCTOBER 11, 2022
Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Media Lists and LinkedIn. Keep It Creative.
PR Fuel
JANUARY 24, 2022
Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.
Contently - Strategy
APRIL 28, 2022
As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Make data-driven content decisions. Get more people involved. Use the calendar to manage C-suite expectations.
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