PRSay

NOVEMBER 23, 2020

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose.

Writing 197

Writing Case Study Training Storytelling 197

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. For example, “DATA: 42% say AI will not take over.” Writing a media pitch should be second-nature to every PR person. Compelling subject lines. And, it will help build lasting relationships. .

Pitching 193

Pitching Writing Media Advertising 193

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

Creativity 151

Creativity Writing Storytelling Study 151

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

Cision

DECEMBER 11, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Tweet out links to infographics to provide data-driven information for your followers. Multimedia attachments. High-quality links. And social media.

Writing 293

Writing How To Infographics Pinterest 293

5W PR

AUGUST 19, 2021

Although it may seem difficult in the beginning, PR writing has some essential elements that make it effective and that should always be included. The first step before creating any piece of PR writing is to determine the goal of that piece of content. Goals and Objectives. Measurements. Content Calendar.

Writing 88

Writing Publicity How To Measurement 88

Agility PR Solutions

JULY 20, 2023

Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts.

Leadership 78

Leadership Data Trends Writing 78

The Resolution Blog

APRIL 23, 2018

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Landis PR

MAY 10, 2021

Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.

Writing 98

Writing Video Interviews Report 98

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148

Writing Storytelling Data Analysis 148

Onclusive

MAY 31, 2017

“That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. You love data!”. What other data points could have been gathered to give more insightful findings? After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness.

Data 150

Data Resources Engineering Film 150

Cision

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Your data only goes so far. It’s pull marketing 101.

B2B 147

B2B Data Retail Survey 147

Business Wire

FEBRUARY 21, 2017

The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.

Writing 216

Writing Report How To Google 216

Cision

JUNE 23, 2017

A very interesting question was posed by a client: “Do I need to write my earnings release in any special manner to facilitate better quality reporting by the Associated Press’ (AP) automated journalists?”. Wordsmith is an artificial intelligence (AI) platform that generates human-sounding narrative articles from raw data.

Writing 137

Writing Guidelines Sports Data 137

Buzzstream

NOVEMBER 10, 2020

So, instead of going to journalists with dull data, strengthen your piece with additional relevant statistics from a study. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Of course, sometimes there will be further follow-ups from the journalist for raw data or tailored quotes.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . You’re just providing the data. .

Data 115

Data Google Trends Survey 115

Onclusive

OCTOBER 19, 2021

In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. Step 5: Write the business case. Business case writing best practices. Your proposed solution will emerge from collecting and reviewing this information.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Creating a high-profile PR plan can be daunting if you haven’t done it before.

Writing 136

Writing How To Pitching Privacy 136

OnePitch

APRIL 18, 2024

You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Picture this scenario: your client is preparing to announce their Series C funding round.

Pitching 95

Pitching Data Writing 95

NewsWhip

JUNE 14, 2022

Outlets writing about brands. The post The data behind May’s top brand stories appeared first on Newswhip. The other two big topics looked at the intersection of politics and brands, as well as the Twitter buyout. Together, these four topics made up more than two-thirds of the total top articles. .

Data 78

Data Brand Branding Twitter 78

Sword and the Script

AUGUST 11, 2020

As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. I plan to write up a post of those findings for next week. A PR View of Media Bias [Survey Data] appeared first on Sword and the Script. From a certain point of view.

Survey 153

Survey Data Media Ethics 153

Flack's Revenge

AUGUST 9, 2016

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

NewsWhip

SEPTEMBER 11, 2020

It’s also an indication for us of whether the articles that they write in the future will be either a threat or have a positive benefit for us.”. If you’d like to add engagement data into your author insights, contact us today or request a demo. Bring engagement data to your media lists with Top Authors Leaderboard.

Data 120

Data Media Instagram Crisis 120

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. The post Writing The Killer PR Plan appeared first on Crenshaw Communications.

Writing 130

Writing Comparison Product Launch Leadership 130

PR News

JANUARY 18, 2018

When hiring new people, the executives said they look for candidates with sound judgment, the ability to function as a one-person broadcaster, comfort with data, familiarity with annual reports and overall flexibility. The post 4 (More) Tips to Help You Ace Your PR Writing Test appeared first on PR News Blog.

Writing 128

Writing Meeting Data Report 128

Landis PR

SEPTEMBER 13, 2021

Having at least one of those reviewers skim the source material and data not only helps create a higher-quality analysis but also adds to the team’s deeper understanding of the client, competitors and communication opportunities. Below are the steps to writing a competitive media analysis.

Analysis 69

Analysis Writing How To Media 69

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Reputation Crisis Communications 195

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Kicking Data-Driven PR Up a Notch.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Now let’s get to the nitty-gritty of writing a killer press release. Know Why You Are Writing. Who Are You Writing For?

Writing 52

Writing Product Launch Storytelling Pitching 52

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 161

Case Study Training Writing Storytelling 161

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120