Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK! The Reddit function is incredibly useful for finding stories because you can find stuff on there that hasn’t been written about yet,” she says.

Reddit 158

Reddit Viral Analytics Social Media 158

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Trends 156

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 189

Communications Journalism Advertising Advertising 189

Cision

JUNE 8, 2017

broadcast, online, print, etc.). Dedicated researchers are collecting all the valuable data you need on your media list and are updating this data on a consistent basis. It outlines your target audience and helps shape your key messages and shouldn’t be built from scratch each time you have news to share. Media type (e.g.,

Pitching 225

Pitching Print Conference Local 225

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

Business Wire

MAY 18, 2017

Perhaps none have been affected more than print newspapers. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

Newspapers 177

Newspapers Industry Print Journalism 177

Flack's Revenge

MAY 4, 2016

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I was curious about how Arduino, big data visualization, and 3D printing can help create to art. Do we really need another dot dot dot Week?

Creativity 120

Creativity Print Big Data Fashion 120

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. If you’re starting a new campaign and you don’t want to strain existing influencer relationships, then a team is needed to pull in all that fresh data.

Small Business 245

Small Business Media SMB Pitching 245

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. Customers filter contacts by location, topic data, job title and other characteristics. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. They might even provide select data to the public, to be more transparent.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JULY 22, 2020

More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more.

Media 111

Media Data Local Tools 111

Cision

JULY 11, 2017

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

JULY 21, 2016

A working journalist since high school with experience in broadcast, print and digital, George is a terrific reporter and not just because he sums up his personality this way — Likes: Dark chocolate, baseball. With that great idea pitch, think about something I can use to supplement my story, preferably data.

Agency 120

Agency Pitching Print Storytelling 120

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Each user has a different algorithm-driven experience based on the data that these platforms gather about us.

Government 103

Government Education Print Ethics 103

Cision

JUNE 6, 2017

While we are awash in data tallying mentions, Likes, and sentiment, we may be out of touch with the specific individuals who are delivering the most value to our business—those who are sharing our content the most. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Marketing 239

Marketing Television Handbook Web 239

Barokas

DECEMBER 4, 2018

Consider whether your company has interesting data or commentary to share in the wake of Black Friday, Shop Small Saturday and Cyber Monday, and if so, build a story around it for the media in your sphere. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

NewsWhip

MAY 19, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . million engagements. .

Technology 97

Technology Analysis Privacy Facebook 97

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. 8 Patient data discourse Data privacy is a tricky subject. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. Lesson 2: Appeal to the Masses By Including Regional Data. Regional data that is broken down by state or city is always a great way to help holiday campaigns succeed. Having regional data allows you to send pitches at a highly efficient rate.

Pitching 106

Pitching Viral Data Content Marketing 106

NewsWhip

JUNE 4, 2020

The man had bought the products from local retailers planning to sell them on the platform, but then found himself unable to do so. . The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . million engagements. .

Technology 78

Technology Analysis Privacy Facebook 78

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. Twitter supplied raw data for an 11 year period from 2006 to 2017. million times.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 148

Employee Print Writing Survey 148

Shift Communications

DECEMBER 9, 2015

One of the reasons the situation on the Potomac is so dire is that our political process has devolved to the point where scoring political points – while ignoring good data – is far too often the first and only play in the political PR playbook. In a campaign, you often don’t have the luxury of time (not that SHIFT is slow!)

B2B 60

B2B Energy Print Government 60

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. The community consists of members that range from the very end user (data entry) to CEOs of the companies that have deployed the program. I enjoyed my work there for five years.

Community 115

Community Software Education Web 115

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Learn more about data visualization. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. As a data-driven agency, we focus our efforts in concrete evidence and research. The best thing about PR – especially in agency life – is the crazy, fast-paced environment.

Agency 60

Agency Apparel Pitching Creativity 60

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. Localizing the Spotify “Wrapped” campaign. ? Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40