Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. The meetup was about Data Science in the Newsroom. Data across the Content Life Cycle. Geetu discussed the role of data in the content life cycle spanning creation, distribution and consumption.

Viral 120

Viral Data Web Trends 120

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

AUGUST 11, 2020

As a former print journalist, I’m appalled at the lack of accuracy… from facts to proofreading… found in today’s media. A PR View of Media Bias [Survey Data] appeared first on Sword and the Script. From fact to proofreading. “As As a reporter, our publication presented facts from both sides of a story (e.g.,

Survey 158

Survey Data Media Ethics 158

The Proactive Report

DECEMBER 21, 2015

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Guest post by Leta Soza AirPR.

Data 100

Data Advertising Advertising Measurement 100

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. The post What PR Success Looks Like In A Data-Driven World appeared first on News & Experts.

Data 78

Data Newspapers Analytics Measurement 78

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 370

Measurement How To Analysis Data 370

Cision

MAY 12, 2015

Traditional public relations and social media have become integrated over the last five years, to the point where social platforms and the data they provide are now necessary tools for elevating client needs and issue areas. Analytics and data provide support to better inform clients on how to strategize to meet their goals.

Data 120

Data Nonprofit Instagram Analytics 120

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

The Proactive Report

NOVEMBER 21, 2023

Here is some data provided by SparkToro for an audience that talks about nutrition and health. Data and analytics is the most effective method of doing this. Leveraging data analytics and audience insights can inform PR strategies, guiding the selection of platforms and the customization of messaging to maximize impact.

Newspapers 130

Newspapers Social Media Data Consumer 130

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Onclusive

SEPTEMBER 7, 2021

Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy comes in handy during this stage. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more.

Measurement 195

Measurement How To Analysis Data 195

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). I’ve heard it said that data or numbers don’t lie, but they don’t tell the whole truth, either.

Analysis 94

Analysis Measurement Data Examples 94

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. But the real advantage of Meltwater may be its ability to showcase this data in the format agency teams prefer, from excel grids to pie and bar charts. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Beyond PR

JANUARY 16, 2018

Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . Leverage Social Data to Craft More Effective Campaigns And Better Engage Your Target Audience. Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Shift Communications

APRIL 21, 2015

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Why the burning urgency?

Data 60

Data B2B Big Data Marketing 60

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Let me suggest a few other ways that landing media placements continues to grow in value: The reach is greater – Many print publications may have disappeared, but the newspapers still prospering are reaching more people than ever before.

Print 78

Print Newspapers Media Skype 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Onclusive

MARCH 23, 2021

To do this, you’ll want to use the data and analytics included in your report to identify the effectiveness of the stories that have been told by your company, client, or competitors, the publications and media types that were (and were not) successful, the messaging that did (and did not) resonate, and more.

Analysis 195

Analysis Report Measurement Data 195

Stephen Waddington

MAY 5, 2019

Adding SEO and social data to pitches adds huge value for time pressed journalists. Facing pressure to drive readership, engagement and revenue, journalists are making data-driven decisions about the content they publish. Print accounted for 43.8% Tailored pitches have always been the key to success in media relations.

SEO 60

SEO Media Relations Pitching Report 60

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. Big data will empower us to create more and more highly personalized content experiences.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Onclusive

OCTOBER 26, 2016

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 150

Radio Print Software Web 150

Onclusive

NOVEMBER 17, 2021

Having this data at your fingertips covers all six PESTLE categories. Onclusive provides unified earned, owned and social media monitoring with the most complete and accurate news and social media coverage available across digital, newswire, print, broadcast, radio, and all major social platforms.

Analysis 195

Analysis Media Reputation Trends 195

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Trend #1: Interactive Infographics. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. News planning is an important PR technique.

Tools 203

Tools Web Banking Wikipedia 203

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Based on the data, make adjustments to optimize the campaign for better results. Analyze metrics such as reach, engagement, and conversions.

Media 78

Media Advertising Advertising Analysis 78

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 177

Reddit Software B2B Technology 177

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Additionally, to make the story compelling, back it with supporting facts and data points. Be it a print, digital or broadcast interview , PR pros should explain that an interview is a conversation between two people – something which is engaging and relaxed, yet professional and informative. Use examples.

Interviews 268

Interviews Media Construction Report 268

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Optimizing events for data collection Yes, directly making connections with your consumers through community events is important. You have to remember how vital data is to every aspect of any brand’s trajectory. Make certain you’re optimizing your approach to collecting this data.

Community 91

Community How To Marketing Data 91

Cision

OCTOBER 31, 2017

This doesn’t have to be out-right sales data, it can be the inputs toward those sales. Buy in from data owners. Having data available to you doesn’t necessarily mean you can start to utilize it. Different teams in an organization have access to different types of data.

Measurement 222

Measurement System Data Analysis 222

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Data-driven UK consultancy Hard Numbers teamed with global research company CARMA for a look at the possible impact of media coverage on fund-raising for tech startup businesses in the UK. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. Media are, too.

Study 234

Study SEO Course B2B 234

Sword and the Script

MAY 19, 2020

The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real. Because so many journalists are on the platform. Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report.

Media Relations 202

Media Relations Twitter Media Survey 202

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 89

Software Print Tools SEO 89