PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. When it comes to presenting data, it is important to include the statistics that get particular messages across.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Every AI initiative begins and ends with data.

Software 92

Software Banking Technology Data 92

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Craig Dekshenieks | Aderant.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. Where will Public Relations take us in 2019? Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). (The Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. What’s more, internet users now have the ability to block certain content.

Media 73

Media Google Measurement Print 73

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). (The Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). (The Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Contently - Strategy

SEPTEMBER 21, 2018

If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Analyzing the wrong data. The lesson?

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. 3) The CMO Council infographic on CMO priorities. Want to Boost Revenues By 5.8%

Study 113

Study Survey Infographics B2B 113

PR 20/20

MAY 16, 2023

With personas and performance data. They combine actual data, such as job title and historical engagement with your organization, with speculation, such as pain points and goals. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. How do you determine those?

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 76

Creativity Study Survey Advertising 76

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Alternatively, conceive a new campaign/piece of data research that takes hours rather than days to pull together.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. We are in an age of PR Tech and data literacy. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Instant data means less guesswork. Internal teaching can win you a buy-in. Here are three takeaways from the panel. Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. When we set down to review the data, the same few challenges popped up over and over. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it.

Brand 104

Brand Branding How To SEO 104

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. While finding the right targets does require some digging, advancements in data and technology are making the process simpler and more effective than ever before. You’ll need to be precise and targeted in your communications.

Media 60

Media Leadership Enterprise Data 60

PR 20/20

OCTOBER 31, 2017

You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. After all, as the old proverb goes: “What gets measured gets managed.”. We sync up client data with the Wordsmith portal, and create a template using rules and dynamic synonyms.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. The benchmark data raised a few big questions. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

JUNE 27, 2017

If you don’t have access to these tools, pull this data from Search Console. Here’s what you do with the data. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Look for internal linking opportunities between all of these topics. Click-through rate. Impressions. Get started today.

SEO 60

SEO Engineering Blogging Infographics 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Email Marketer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. The Data Whiz. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. The Email Marketer.

Marketing 40

Marketing Mobile Engineering Technology 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

MAY 12, 2016

Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. So their first goal was to have a sizable group they could engage with to gather data. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Collect Data. Then Collect More Data; And Pull Together a Village. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

ISEBOX

MARCH 3, 2016

Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Sword and the Script

NOVEMBER 3, 2015

Or a knowledge measurement – a test of information retention? For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. Internal notes. What client wants to pay for “reading?”

Industry 60

Industry Pitching Survey Twitter 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60