Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. Incorporate graphs and charts to help data stand out. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 110

Writing Case Study Study Brand 110

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them.

Examples 62

Examples Product Launch Data Report 62

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Regularly analyze data to evaluate the success of PR campaigns and make data-driven adjustments. How should you do PR for a tech company?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 176

Survey Marketing B2B Study 176

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Every AI initiative begins and ends with data.

Software 93

Software Banking Technology Data 93

Contently - Strategy

APRIL 14, 2021

So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form. In the U.S., “The question will be how much.

Privacy 124

Privacy Google Advertising Advertising 124

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. When it comes to presenting data, it is important to include the statistics that get particular messages across.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

MAY 27, 2022

The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7 Data and Statistics. Companies in the robotics industry will always get questions about data and statistics.

Company 88

Company Strategy Publicity Real Estate 88

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. You are creating a post aimed at ranking for a keyword and bolstering it with new, proprietary data that you can pitch for links. Or it can come from internal data.

Survey 91

Survey How To Reddit Pitching 91

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. Statistics that stood out: 26% more likely than peers to claim ownership of the customer journey from the first contact through to sales and service – and “benefit from the insights derived from that data.”. “29%

Study 114

Study Survey Infographics B2B 114

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

MAY 16, 2023

With personas and performance data. They combine actual data, such as job title and historical engagement with your organization, with speculation, such as pain points and goals. This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. How do you determine those?

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. Alternatively, conceive a new campaign/piece of data research that takes hours rather than days to pull together.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

SEPTEMBER 21, 2018

If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Analyzing the wrong data. The lesson?

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

JANUARY 17, 2024

By leveraging data-driven insights, financial institutions can provide targeted content and recommendations, such as investment strategies or banking solutions, which resonate with the unique circumstances of each client. Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Also, look for link opportunities from websites whose technologies or data you may utilize. Med-High Getting links to your homepage or high valued service pages are the best ways to convert customers. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. ” But they also operated with a long-term view of business metrics, so their plan also accounted for pageviews per visit and visits per reader—data points tied to loyalty.

Strategy 112

Strategy How To Content Marketing Analysis 112

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. We are in an age of PR Tech and data literacy. The Social Media Strategy Wheel.

Social Media 113

Social Media Media Infographics Community 113

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Lean on validated and unbiased data and check your facts to ensure you are saying something new and.

Case Study 100

Case Study B2B Survey Education 100

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Which means you have to understand data and analytics, another core Digital PR skill). If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Which means you have to understand data and analytics, another core Digital PR skill). If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Which means you have to understand data and analytics, another core Digital PR skill). If you are responsible for internal communication programs you need to be on top of these new services.

Trends 100

Trends Skype Digital PR Guidelines 100

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Instant data means less guesswork. Internal teaching can win you a buy-in. Here are three takeaways from the panel. Platform selection is crucial.

Strategy 60

Strategy Communications Case Study Data 60

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. The benchmark data raised a few big questions. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. This infographic from Raconteur courtesy of Visual Capitalist highlights 18 of the 188 cognitive biases that exist. You want to validate your perceptions with accurate data.

Publicity 61

Publicity Financial Infographics Examples 61

Contently - Strategy

JANUARY 29, 2019

When we set down to review the data, the same few challenges popped up over and over. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Here’s how you can address them before they hurt your marketing efforts.

Brand 111

Brand Branding How To SEO 111