Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. Where will Public Relations take us in 2019? Answer: wherever we want. All good plans start with clear goals in mind.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Automated coverage book. Journalist activity scores. Client retention.

Software 93

Software Banking Technology Data 93

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Gathering metrics, analyzing data and measuring against objectives and competitors can be more than a full-time job — one that can’t be done using free tools. Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 3) The CMO Council infographic on CMO priorities. 60% plan to run regular internal training and development programs. Want to Boost Revenues By 5.8% with One Easy Fix? Here’s How.

Study 114

Study Survey Infographics B2B 114

Contently - Strategy

JANUARY 29, 2019

Brand awareness can seem like a vague force that’s hard to measure. That new infographic you created could be rich in information and beautifully designed, but you won’t see high ROI if no one knows where to find it. Our strategy team measures tone to set a benchmark for the way the public feels about certain topics.

Brand 104

Brand Branding How To SEO 104

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process.

Content Marketing 103

Content Marketing Print Analysis Data 103

PR Fuel

NOVEMBER 2, 2021

Confirm through their website whether the company has enough experience to achieve measurable results. Thus, you want a company that allows embedding images, infographics, and video clips in your releases, especially if you’re marketing a specific product. By International Standards. Multimedia Embed. Extra Services.

Writing 52

Writing System Automotive SEO 52

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

MAY 16, 2023

This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. and measure the effectiveness of your collective marketing efforts. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it.

Marketing 69

Marketing eBook Resources Tools 69

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Shift Communications

AUGUST 12, 2015

Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last week, where I got the chance to speak and share the day’s agenda with multiple internal Google experts and folks from companies like Cisco and Toshiba. The four key takeaways for me were: PR is getting it re: measurement.

Mobile 60

Mobile Strategy SEO YouTube 60

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Internal teaching can win you a buy-in. Despite the profound value of digital, a pain point for many organizations is staying on top of trends.

Strategy 60

Strategy Communications Case Study Data 60

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative.

Creativity 77

Creativity Study Survey Advertising 77

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. These are: Improving a client website’s rankings. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. The French Presidential race , as published by Le Monde. As you can see, this is a tool that is widely used and looks pretty consistent from graph-to-graph. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. The French Presidential race , as published by Le Monde. As you can see, this is a tool that is widely used and looks pretty consistent from graph-to-graph. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

PR 20/20

JUNE 27, 2017

You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Look for internal linking opportunities between all of these topics. This could be optimizing the post for your target keywords and updating links and stats, or it could be changing a blog post into an infographic, or a multi-page guide.

SEO 60

SEO Engineering Blogging Infographics 60

Presspage

JUNE 27, 2017

Ask some people internally or externally (perhaps a partner or friend could provide some helpful insights) to visit your newsroom and identify possible obstacles. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Internal Datasets. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Technology Video YouTube 49

Katie Paine's Measurement Blog

OCTOBER 20, 2016

Here are 5 Links to Check Out” : 1) “7 Internal Email Benchmarks on Every Communicator’s Mind” by Bananatag Read More An infographic Why you should read it: 2 ) “The Online Video View: We Can Count It, but Can We Count on […]. Happy October to you! Here’s a new round of “Got 5 Minutes?

Infographics 40

Infographics Internal International Video 40

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Emily is a dual major studying Public Relations at S.I. Newhouse School of Public Communications as well as Marketing Management in the Martin J.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process.

eBook 120

eBook Product Launch Software Internal 120

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294