ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. PR Measurement Lessons from Election Day. Customer Service, Richard Nixon, and the Silent Majority. Did you have a tough time getting up today, what with Daylight Savings Time ending and all?

Customer Service 68

Customer Service Social Media Resources Government 68

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. So I turned to a local repair shop to see what could be done.

Marketing 60

Marketing B2B Local Customer Service 60

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. For example: A lawsuit alleging dangerous product defects. What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 7, 2020

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients.

Tools 83

Tools Comparison Media System 83

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

Privacy 40

Privacy Policies Customer Service System 40

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A. Why did you write Open Community ? our last book tour update, we talked PR 2.0

Community 82

Community Publicity Web Social Media 82

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? This stuff is expensive.

Internal 63

Internal International Data Media 63

Waxing UnLyrical

FEBRUARY 15, 2013

According to an experiment conducted by Customer Service Investigator (CSI), well-known brands like Starbucks, Visa, Walmart, and Apple do not bother to respond to their customers on Twitter. The brands were measured against two parameters: The average time it took for brands to respond to the tweets; and.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Translating social media into increased sales, leads and more web traffic. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Is this the time to pound away on better customer service? These may cover unique product attributes, expertise, pricing or service—or some combination of these. In the PR business, this is often the Holy Grail: measurement. Are there multiple related goals?

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Who could resist that? A5: what do you call a PR pro with math skills?

Social Media 40

Social Media Media Community Web 40

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. This fear is lost on inbound marketers, who tend to be innately social.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. – 11:15 a.m. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media.

Social Media 61

Social Media Media Crisis Energy 61

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms.

B2B 344

B2B Facebook LinkedIn Small Business 344

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Huge expectation that digital budgets will grow over the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

PR Fuel

NOVEMBER 13, 2018

The vast majority of the world uses the web. Think about that – right now there’s a person on every single continent, in every single country, in every single city, using the web. Your customers do as well. They like to stay in their “corners” of the web – why do you think Facebook became so popular, after all?

Customer Service 40

Customer Service Web Energy Company 40

Prohibition

AUGUST 4, 2021

If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something.

Reputation 62

Reputation Company Engineering Banking 62

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. This is an important point, because you want to be able to measure and compare results over time.

Tools 158

Tools Media Software Analysis 158

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

The social web is often described as the largest market research exercise that no one ever commissioned. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity. Promotional social channels very quickly become hijacked by customers wanting to call out customer service woe.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. We can tap into the wisdom of the web and discover what people really think, rather than what opinion formers and influencers tell us. She will be measurable. PR as a profession has been afraid of robust measurement and evaluation. We shouldn’t be. We can’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91