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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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What’s Trending for 2023?

PRSay

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Are they moving to other platforms like Tribel , Mastodon or Hive Social ?

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How To Monitor Social Media Like a Boss

Cision

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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How Do You Monitor for Mentions on Podcasts [PR Tech Sum]

Sword and the Script

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Don’t miss this short interview about the SEMrush acquisition of Prowly. Don’t miss this short interview about the SEMrush acquisition of Prowly.

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. Are they seeking customers, or do the customers find them (hunting vs. gathering)? And frankly, it’ll reflect poorly with your customers.

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