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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. A personalized way to attract talent. An expression of corporate values.

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How to Create an SEO Editorial Calendar So Customers Find You

Contently - Strategy

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. Are they seeking customers, or do the customers find them (hunting vs. gathering)? And frankly, it’ll reflect poorly with your customers.

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His third book, “ BAM!

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. Interlinked Content: The pillar content and cluster content are interlinked, creating a structured content silo.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change.