Customer Service Interviews Measurement Resources 
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?
5W PR
JULY 15, 2020
The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).
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ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.
Doctor Spin
APRIL 17, 2023
He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before.
Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
Contently - Strategy
APRIL 1, 2024
Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. Are they seeking customers, or do the customers find them (hunting vs. gathering)? And frankly, it’ll reflect poorly with your customers.
Cision
MAY 10, 2016
In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. Or, WeChat, which lets customers make and send payments. Last but not least, marketing communications has become more measurable.
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