Burrelles Fresh Ideas

MAY 14, 2024

Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. Perform surveys, polls, interviews, and other activities to gather opinions. This study shows that more and more marketers and business owners focus on accessibility as a means to grow businesses.

Social Media 93

Social Media Media Video SEO 93

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. But there are ways of social monitoring that many businesses don’t incorporate into their marketing and communications. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. In a world of rabid competition, the customer experience can be all that stands between delight and the dreaded zero stars on a review site. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). ESG and your agency.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. There’s probably no better person on the planet to talk about small business and marketing than Barry. Barry and I met when we were both working in Chicago.

Small Business 52

Small Business Social Media Radio Media 52

Cision

MAY 10, 2016

In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market. I always conduct surveys on social media use in my marketing classes. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Offer exceptional and empathetic customer service. Download the report!

Trends 105

Trends YouTube Video Social Media 105

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. •

How To 176

How To Media Guidelines Pitching 176

Critical Mention

APRIL 6, 2017

Not only is Peter Shankman a rockstar in the PR, marketing and social media worlds, but he’s an Ironman triathlete, a 23-time marathon runner and one of the most generous people I know. Also, be sure to read part one of our interview with Peter chock-full of smart and savvy advice. *By Robin Gelfenbien. What surprised you?

Customer Service 97

Customer Service Hotels Banking Social Media 97

ImPRessions - Crenshaw Communications

JUNE 7, 2018

This means that a customer service or PR team must recognize the difference between an anonymous troll with a miniscule following and a legitimate customer or influencer. But for the same company to comment on a congressional investigation into marketing to minors might forever link the brand to that inquiry.

SEO 227

SEO Privacy Crisis Crisis Management 227

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind.

Strategy 52

Strategy Customer Service Airlines Hotels 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. Check out our services.

Instagram 144

Instagram Technology Resources Employee 144

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. And yes, we have different audiences — prospective customers as well as members of the media, influencers, investors, partners, and so on.

SEO 52

SEO Engineering Writing How To 52

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Customers cannot fall in love with just another face in the crowd.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

MARCH 22, 2024

If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having. Use this information to brainstorm for a blog or other content topics.

SEO 52

SEO How To Engineering Mobile 52

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. dollars in 2023. In addition, it shows no signs of slowing down with a projected annual growth rate of 5.7% in the coming years.

Communications 52

Communications How To Corporate Training 52

Stephen Waddington

FEBRUARY 24, 2019

Zencastr is a cloud based alternative that provides a Skype-like service for recording interviews. During the session we explored how to choose a dissertation topic, explored 20 areas of modern practice, and discussed how to land expert interviews. The exception are public service information and customer service. ??

Skype 61

Skype Facebook Sports Interviews 61

Communications Conversations

APRIL 27, 2017

UW-EC grad, Kevin Hunt and I had the chance to interview Chancellor Schmidt earlier this week as part of our Talking Points Podcast. During our interview, I couldn’t help but think: Executive leaders at organizations across the U.S. In fact, he was doing just that when he got to our podcast interview a bit early.

Twitter 60

Twitter Customer Service Interviews Employee 60

Buzzstream

AUGUST 12, 2020

The “need for speed” often can cause even marketing experts to take the time to check: Is it only writers from the outlet’s team who contribute? As expert-level marketers, it is imperative to check-in and make sure that you simplify your touchpoint and show that you are credible. . Image from FRACTL and displayed on PR News Daily. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The Marketing Growth Hackathon T M.

Strategy 40

Strategy Marketing Internal International 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. As of this post, it has reclaimed $134B in lost market value. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. If you are on a social media platform – respond to customers when they post on your page. Invest in it. Pay attention to it.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. See item #1 here for more. How could that be?”.

Data 90

Data Enterprise Survey Instagram 90

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Great service. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day? Great product. Right price.

Customer Service 101

Customer Service Travel Facebook Web 101

Stuart Bruce

SEPTEMBER 30, 2014

If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. The way that PR uses social media and its objectives for doing so are likely to be quite different to how marketing or HR use it, but all are equally valid.

Social Media 150

Social Media Twitter Radio Sports 150

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. It’s quite helpful in that platforms offer marketers instantaneous feedback on your message — 1,000 Likes!

Crisis 0

Crisis Reputation Study Social Media 0

Cision

APRIL 5, 2016

In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. I started a part-time position at Z100 entering my junior year of college, working for the marketing and promotions department.

Sports 120

Sports Industry Customer Service Travel 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe? Shall We Tweet?

Social Media 58

Social Media Customer Service Media Tourism 58

The Resolution Blog

MAY 7, 2019

Do you find that the technology used in the workflow varies in different markets? It really depends on the company and where their communications sit in relation to their customer service as opposed to the social and marketing side of things. Basically, it’s a lot of education and a lot of hunting around.

Technology 120

Technology Analysis Data Tools 120