Cision

MAY 30, 2017

You need to find public, online references to your company and your products or services. Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I I want to be close enough to my customers to smell them,” Sterling told me.

Software 328

Software Customer Service Google Small Business 328

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. The announcement also noted the company is adding analytics for Instagram messaging. c) How to Do Public Relations for a Startup in 2020 via Business Wire “Know your media.

Instagram 136

Instagram Technology Resources Employee 136

Communications Conversations

OCTOBER 4, 2018

What about Instagram, you say? Yes, let’s look at Instagram. These are the areas Instagram is focused on–not the public-facing feed as much. Really, it boils down to this: Public engagement levels are leveling off or decreasing on major social networks (with the notable exception of Instagram).

Trends 109

Trends Marketing Instagram Social Media 109

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What does that really entail, though? Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. then you need to actively let your customers and prospects know this.

Communications 105

Communications Brand Branding Policies 105

Stuart Bruce

JUNE 24, 2014

Public relations is a very broad discipline with a wealth of specialisms and a large body of academic knowledge to draw upon. You can’t quickly, fully teach public relations strategy and theory on the job. It easier however to train people in the individual skills and tactics that are part of the public relations toolkit.

Social Media 158

Social Media Media Training Media Training 158

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. This second group includes networks like Twitter, YouTube, Instagram and Pinterest. Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Three years ago, two out of 25 students had a Snapchat account, but most were on Instagram. Or, WeChat, which lets customers make and send payments. Is there a downside?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

MAY 3, 2016

Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. Keep an eye on your branded mention volume because it often correlates with customer service questions. People have gone content crazy, and it’s impacting your brand.

Brand 120

Brand Branding Software Nonprofit 120

Stephen Waddington

DECEMBER 2, 2019

The good news is that practitioners are firmly embracing social and owned media alongside earned as a means of engagement with an audience or public. It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. These issues remain consistent with last year’s findings.

Digital PR 78

Digital PR Report Communications Crisis Management 78

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. How to avoid a public relations crisis. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. Everyone is using social media for marketing today.

Social Media 239

Social Media Crisis Training Media 239

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

MAY 25, 2017

Unable to be reached for comment, Jones’ latest Instagram was captioned “time for some much needed spa, sun and shots with bae #sorrynotsorry #outoftheoffice.”. I’ll be following Becky on Instagram and Snapchat. Jones and her fiancé, William Rich, will be visiting Southhampton for the duration of the week.

Instagram 60

Instagram Customer Service Crisis Pitching 60

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 147

Media Relations Media Print Software 147

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. The convenience? Impeccable. Emphasis on Brand Authenticity.

Social Media 86

Social Media Media Mobile SEO 86

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Rarely do I mess with cookies, except to eat them.

Customer Service 84

Customer Service Brand Branding Retail 84

Stephen Waddington

JANUARY 15, 2020

It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers.

Storytelling 78

Storytelling Internal International Social Media 78

5W PR

SEPTEMBER 7, 2017

Take a look at brands like Disney or Apple, which are rated as being highly authentic – Disney’s Instagram is all about “capturing day-to-day magic,” and Apple is constantly overhauling its social media to reflect product innovations. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

Cision

SEPTEMBER 21, 2016

50 on Instagram. You can also create email templates for common customer service inquiries, such as: Where’s my product? Public Relations. Each of the following can be done in an hour or less. Following New People. Set a goal of new people to connect with each week, such as: 50 on Twitter. 10 on LinkedIn.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond.

B2B 136

B2B Brand Branding Trade Shows 136

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. Posting Frequency & Engagement: Instagram. Posting frequency on Instagram averages.69 Food & Beverages.

Social Media 45

Social Media Report Fashion Instagram 45

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. However, if you are looking for reporters to pitch on Instagram, good luck with that. 4) Meltwater joins AWS Data Exchange.

Data 87

Data Enterprise Survey Instagram 87

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

prTini

SEPTEMBER 5, 2014

Instagram’s #Hyperlapse Racks Up 119k Posts in First Week. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Instagram: How the Must-Have App Became the World’s Camera Filter. Don’t Post Photos of Your Customers Online Without Reading This. Public Relations' Want to Go Viral?

Media Relations 49

Media Relations Case Study Viral Instagram 49

Beyond PR

JULY 20, 2017

Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.

Communications 64

Communications YouTube Analytics Instagram 64

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. We managed The Shop’s social platforms, which became the company’s main channel for customer service. Public Affairs – Apprenti. Our team’s work generated over 1.2

Public Affairs 49

Public Affairs Sports Engineering Local 49

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Unlike other earned media channels, public relations teams cannot rank social posts by UVPM or publicity value, but instead, they rely on ranking by statistics such as social following. Understand How Your Social Campaigns Drive Value.

Data 70

Data Retail How To Sports 70

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52