Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Where do you start to understand the client’s customer base and their social habits? That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. Technology, for better or worse.

Technology 92

Technology Customer Service Retail Software 92

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. By monitoring what your competitors are saying and doing, you can find valuable clues into their strategies, customer feedback, and potential weaknesses or opportunities.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Groups for business give brands the opportunity to organically build engagement while discussing technical and insider information, with lead generation as an added benefit. . Most small business owners find Facebook to be the best social media platform to connect with their customers. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

As PR experts know, social sites are communities, and they can be tools for listening to media, customers and stakeholders. It can inform a social media plan by mapping the key topics that engage stakeholders, identifying potential weaknesses, and anticipating questions. Develop a simple social strategy . Consider a C-level blog.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. This technology allows ChatGPT to understand and respond to user input in a way that feels natural and conversational.

Blogging 62

Blogging Technology Writing Customer Service 62

Prohibition

MARCH 21, 2024

AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses. Furthermore, advance AI tools can identify emerging customer preferences.

Social Media 62

Social Media Trends Analysis Media 62

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking produces more relevant marketing for customers. DSW has a centralized app. Non-promotional touch.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. Use Of Conversational AI.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. The adoption rate of technology within organisations is seldom raised within the AI debate. These softer factors are hard to quantify.

Publicity 52

Publicity Insurance Insurance Education 52

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business. Quality First.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 147

Media Relations Media Print Software 147

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 136

Software Pitching System Analytics 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations.

B2B 147

B2B Leadership Customer Service eBook 147

PR 20/20

JUNE 28, 2022

Technology is evolving rapidly and competition is getting more fierce. They often have tons of product and technical documentation, but that kind of information doesn’t exactly leap off the page to your audience. Outdated Technology Challenges. How can you argue with their technology ROI? Limited Resources.

Data 79

Data Technology Customer Service Marketing 79

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. ” Any specific information related to the task or action. And sometimes, it’s just plain wrong.

Automotive 80

Automotive Training Customer Service Data 80

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Risk 2: Technology and the internet leave us all vulnerable to being hacked. Customer service.

Crisis 203

Crisis How To Exercises System 203

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. Anyone who undertakes free online training on accessible face-to-face, telephone and online customer service will earn the right to display the symbol - demonstrating they have all their customers’ needs close at heart.

Guidelines 136

Guidelines Communications Tools Case Study 136

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Leverage What You Learn to Make Informed Decisions.

Brand 231

Brand Branding Employee Data 231

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 136

Instagram Technology Resources Employee 136

Reputation Us

DECEMBER 5, 2018

The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation). Post-incident priority response and support if an incident occurs.

Banking 60

Banking Insurance Insurance Policies 60

5W PR

MARCH 2, 2020

Another 36% said they were finding success but also admitted to being challenged with integrating information and data within their companies. The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). Major Challenges. Content Marketing.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Transparency. Stories are omnipresent. Vertical videos.

Social Media 156

Social Media Trends Media Instagram 156

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

MAY 31, 2022

When a customer isn’t able to find anyone that’s going to help them during the buying journey or even the purchasing itself, they are going to end up feeling unimportant to that business, which can make them turn to other competitors instead of purchasing from that business.

Banking 88

Banking Customer Service Software Data 88

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. I actually had the task of understanding all the technologies we use and finding the points where AI exists in those tools and platforms.

Technology 120

Technology Analysis Data Tools 120