The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries. AI is currently challenging this.

Brand 130

Brand Branding Ethics Engineering 130

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. The Ugly Side of Social Media Sharing.

Social Media 111

Social Media Reddit Media Facebook 111

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn.

Marketing 113

Marketing Instagram Media SEO 113

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. To get started, here are three ways to build a more successful social strategy: 1. Each department will benefit from social media in a different way, and their goals should reflect this.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

MARCH 7, 2013

With the creation of email, Facebook, Twitter, and Google+, it’s near impossible for the human part of a teacher to go without notice in settings less familiar than school. The more comfortable I became with Facebook and the Google Suite, the more difficult it became for me to shut the door on my work day and embrace my life at home.

Education 89

Education Social Media Media Newspapers 89

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Timeline in Social Media (Buffer). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews? 5 Effective Tips For Replying To Negative Reviews 1.

Policies 95

Policies Construction Reputation Privacy 95

Landis PR

JULY 26, 2021

This may be in social media posts, reviews, comments, online articles, blogs, etc. Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets. Google Alerts provides new website, blog or article mention and is free and easy to use.

Reputation 111

Reputation Tools SEO Customer Service 111

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Stephen Waddington

JUNE 5, 2017

The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become. Influencers.

Brand 120

Brand Branding Employee Social Media 120

Prohibition

OCTOBER 3, 2022

Whether it’s learning new features from social media platforms or getting to grips with the latest “helpful content update” from Google – it means you’re always developing. What’s your favourite social media platform and why? What’s your top tip for someone looking to get into the PR industry?

Meeting 62

Meeting B2B Customer Service Instagram 62

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. With social media monitoring, you’ll be able to see on a granular level how your content’s performing. and so much more.

Analytics 200

Analytics Energy Google Data 200

Stephen Waddington

MAY 16, 2017

We’re still working with press releases and traditional media in the same way that I began my career in the early nineties. But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR 20/20

JANUARY 16, 2023

For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Mark My Words

MARCH 22, 2022

We have seen protests from unions on the docks, captains refusing to leave their ships or let new crews (of underpaid foreign agency workers) onboard against a backdrop of unified condemnation from media, social media and across the political spectrum. But will this abhorrent treatment of workers impact P&O Ferries’ brand and profit?

Government 60

Government Customer Service Financial Consumer 60

Solo PR Pro

OCTOBER 16, 2018

This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. Ok, Google…Siri … Alexa…”. How will this affect client content strategy, events, customer service, SEO , and more? We’re using our cell phones to talk again.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Based in the Washington, D.C.,

Social Media 40

Social Media Media Community Web 40

Polaris

JUNE 24, 2016

Some customers will want to validate your company’s email and confirm it’s not a hacker’s phishing scheme. To reassure them, add information about the breach to your social media channels and include a banner on your website’s homepage. #2 Make it easy for customers to contact your organization. 2 Prepare for inquiries.

Communications 119

Communications How To Crisis Survey 119

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries.

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, it’s an ACTIVE group.

Groups 68

Groups Brand Branding Facebook 68

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 147

Media Relations Media Print Software 147

Melissa Agnes

FEBRUARY 16, 2016

Social media vs. more traditional means of communicating. What I see often these days is that people tend to have social media on the brain when it comes to crisis communications – and rightfully so. In fact, I have clients that, due to regulatory compliance, cannot use social media at all.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

5W PR

OCTOBER 24, 2019

Not only will this allow businesses to provide better and more optimized customer service, but it will also encourage business owners and page managers to spend more time on the social networking platform as well as spend more marketing budget on advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging.

Instagram 136

Instagram Technology Resources Employee 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. In another example, suppose a company wants to understand when demand for its product or service will be highest.

Analytics 96

Analytics Software Technology Data 96