The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. You’re in PR, communications, social media or any other marketing function.

Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

PR Expanded

A Guest Post By Corina Manea, PR & Social Media Strategist. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. You might wonder what has customer service to do with PR?

5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. Recently.

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. It may invest heavily in customer service and response.

6 Quick Tips to Keep Up with Social Customer Service

prTini

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Use a Monitoring Hub to Track Social Activity. Customer service is a 24/7 job.

Social media unpopular for customer service

PR Daily

There are many potential benefits for brands that have a robust social media presence. According to a new study, customer service is not one of them. M2Talk surveyed 1,000 people nationwide to see which platforms are the most popular forms of customer service.

How to provide excellent customer service on social media

PR Daily

Of all the social media benefits and uses for organizations, none compares to customer service opportunities. It was the first way that brand managers connected with people through social media, and it remains a crucial function of these platforms today.

In customer service, is social media the new email?

PR Daily

Organizations across the United Kingdom are increasing their customer service reach through social media. Although Twitter ranked highest overall, depending on customer activity there were wildly varying methods of preferred contact for each of 100 participating brands.

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. After you have provided enough information and have uploaded company images, the next important thing to do on social media is interact.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 1) Owned media gains on distrust of mass media. 3) Emotional connection with customers. “I

Spirit Airlines touts automated social media customer service

PR Daily

That now includes social media. Spirit has a history of an almost adversarial relationship with customers, and has gotten its fair share of negative comments in social media. A big social media team costs money, so we put our feed on autopilot to save you cents on every ticket,” Spirit explained on Twitter. Because that’s what irate customers want—another automated response.

5 skills anyone in customer service should master

PR Daily

Poor customer service always has the same result. The customer never comes back and alerts their friends, causing a ripple effect perpetuates until the problem is solved. Personalization of the customer journey. Having a holistic view of the customer.

How to leverage customer service to boost your bottom line

PR Daily

The value of providing excellent customer service has now been clearly established , and you should build your own brilliant customer service. But, how do you take the next step and leverage that service into increased sales? Request reviews after providing service.

Study: Get personal with customer service on Twitter

PR Daily

In a piece of advice that should not come as a surprise to social media practitioners (yet probably still will), Twitter suggests that you should make your customer service more human. Download our free guide: 6 steps to crafting an internal social media plan. ].

Dear Facebook your customer service for social media agencies sucks!

Norton's Notes

We all know Facebook is the behemoth of the social media world, our clients have to use it, and now it’s gone pay to play, we all have to spend our budgets to use it to get some kind of decent reach, unless you are in the camp that says it’s time to ignore the platform altogether.

3 social customer service lessons from Olive Garden

PR Daily

About a year ago, if you posted a question, complaint or compliment on one of Olive Garden''s social media pages, the company probably would have ignored you. Take social media from marketing and give it to PR. SmartBlog on Social Media

4 ways to improve your customer service online

PR Daily

Customers frequently use social media to interact with organizations whose products and services they favor. It’s important for brand managers to be aware of their online presence and to use social media to provide customer service.

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

Customer service programs and trainings are important. These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. Issues management is an important part of customer service.

Why Customer Service and Social Media Must Learn to Work Together

PR 20/20

She enjoys sharing tips on media monitoring and analysis. As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. Social Business

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.

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The Rise of Social Media Customer Care

The Proactive Report

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Five Best Practices to Automate or Outsource Your Social Media

Cision

For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. Typical social media users interact with brands for two reasons: customer service and discounts.

A Quick Guide to Social Chat Channels for Businesses

Cision

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Could these apps be considered social chat platforms?

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information.

3 Steps To Convert Critics To Clients

Cision

You need to adapt your customer service strategy for social media. Today, it’s easier than ever for customers to share their experiences with your brand – and if their experience is bad, it’s also easier for the rest of your audience to see and take note.

5 Tips to Nurture Your Brand Fanatics

Cision

Customers who are quick to tell all their friends and social networks how much they adore your brand. Every time someone mentions your brand on social media or a blog, it’s up to you to respond. Make Them VIP Customers.

10 Ways to Improve Your Social Media Small Talk

Cision

Small talk is an essential part of our social interactions. But what about social media? Communication professionals have a message to share on social media, and social customers have a sense of propriety that can’t be circumvented.

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening.

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . AZ Media Maven (@AZMediaMaven) November 5, 2015. Trolls.

MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media

Cision

It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool.

9 social media tips PR pros can’t ignore

PR Daily

Social media has become a communications staple for all industries. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.

How to Beat the Competition by ‘Spying’ on Social Media

Cision

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Want more insights on social media listening?

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. What is the impact of social media engagement on the business?

Why social media can’t solve all your problems

PR Daily

I think social media is going to be the key to my success. I want to become a social media maven and use it to advertise for free. Any social media mentors willing to help me, please get in touch. Hire charismatic staff who will engage with customers.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Social media has become so valuable to PR that the two are now inextricably linked.

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Hitting the Mark: Social Media Benchmark Report from Rival IQ

Solo PR Pro

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? Media. Media averages 10.4 Media (11.1