The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. Engagement is the primary means of measurement for social media marketing. I’ve worked my way through the 355 page report.

Publicity 122

Publicity Marketing Healthcare Television 122

Norton's Notes

DECEMBER 4, 2015

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? Just Google Facebook and that should help you out!” I thought the aim was to help your customer and make them happy?

Customer Service 28

Customer Service Facebook Social Media Agency 28

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom). But what is Retsyn? Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Some of my fave apps are: Harvest, to log hours right on Slack, Zoom, to start a meeting faster, and Google Drive, for notifications that a doc is being edited.

Mobile 310

Mobile Meeting Customer Service Survey 310

Communications Conversations

FEBRUARY 1, 2022

On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. One the biggest debates in all of digital marketing. But, content marketing fits into that mix, too. The chart below says it all.

Privacy 88

Privacy Content Marketing Google Web 88

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Where do you start to understand the client’s customer base and their social habits? That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

Sword and the Script

MAY 14, 2016

He gets most of his leads from one source: Google. What does Google want in exchange? Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. That sounds like sage advice for companies in the business-to-business market with a long sales cycle.

Marketing 60

Marketing B2B Local Customer Service 60

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Lee Odden Top Rank Marketing. It certainly serves a function for users, whether it’s marketers pushing out content, people reacting to what’s on TV or political hyperbole from you know who. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

SEPTEMBER 19, 2016

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Facebook Messenger. Perhaps, but it’s a stretch.

Skype 120

Skype Facebook Customer Service Google 120

Landis PR

JULY 26, 2021

The more advanced reputation management tools help you positively present your brand, manage SEO and engage your audiences, including marketing/sales, review management and customer care. Reputation provides listings, monitoring and multiple interaction channel management tools, including reviews, surveys and service tickets.

Reputation 111

Reputation Tools SEO Customer Service 111

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Figure out what it’s about (marketing, sales, customer service, elephants?). It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. As a result, they buy more pizza and are happier about the experience.

Brand 223

Brand Branding Pitching Conference 223

Mark My Words

MARCH 22, 2022

Time and again we see big businesses bully workers and customers and get away with it. This is particularly true where a brand dominates a certain market; condemnation alone is not enough. Sadly, I suspect not. Are consumers likely to wait for the next ferry rather than take a P&O one?

Government 60

Government Customer Service Financial Consumer 60

Stephen Waddington

MAY 16, 2017

Consumers find their own media via Google and social media newsfeeds. It puts public relations on a collision course with marketing disciplines. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Media change. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Beyond PR

APRIL 19, 2018

To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

Video 63

Video Marketing Creativity Consumer 63

Shift Communications

JANUARY 5, 2016

A recent Demand Metric survey sponsored by Salesforce found that marketers feel most confident in their ability to drive awareness and attract new customers, but they fall short in retention and advocacy. In other words, marketers do a great job getting someone to look their way, but not such a great job at keeping them around.

Marketing 60

Marketing B2C Customer Service Facebook 60

Contently - Strategy

NOVEMBER 22, 2023

Content that resonates will attract, engage, and convert, while the rest will be forever buried in pages two and beyond on Google, where only the brave dare venture. That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine?

How To 52

How To Content Marketing Analysis eBook 52

Landis PR

DECEMBER 13, 2021

Here at LCI, we work with clients who need to directly tie their marketing spend to lead generation/sales. This is a classic customer service line, but it also serves a specific purpose. Google Analytics data can show where the clicks came from and allow you to assign a value to that placement.

Customer Service 52

Customer Service Data Software B2B 52

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. Check out our services.

Instagram 140

Instagram Technology Resources Employee 140

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Trends. Google Analytics. Customer Care Team.

Blogging 111

Blogging SEO Web Google 111

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Also of note, Google now owns api.ai. What I want to do is to explore the ways that you (YOU!) The cost for api.ai

Facebook 120

Facebook How To Customer Service Wikipedia 120

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

MAY 6, 2015

What I want to do in this post is to take a look at five outside-of-the-box ways that people effectively measure PR and marketing activity relative to their business objectives. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Solo PR Pro

OCTOBER 16, 2018

Ok, Google…Siri … Alexa…”. How will this affect client content strategy, events, customer service, SEO , and more? We can expect the continued blurring of public relations and marketing roles, as each works to tell the story of the clients and brands they serve. We’re using our cell phones to talk again.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). As such many of the PR tech vendors have brought features to the market for this purpose. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 152

Media Relations Media Print Software 152

Rock the Status Quo

JULY 14, 2015

Who’s responsible for growing and managing customer reviews – is it PR? Customer service or sales? Did you know that most brand mention monitoring subscriptions don’t include customer review websites? Customer Reviews: People are Talking About You…Without You. Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Contently - Strategy

MARCH 22, 2024

How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books.

SEO 52

SEO How To Engineering Mobile 52

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Take note of what customers are saying to improve your service or product. Quality customer service is appreciated and talked about on social media.

Branding 120

Branding Brand Employee Social Media 120