Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 184

Analytics Google Web Measurement 184

Agility PR Solutions

SEPTEMBER 12, 2023

In a world where everyone uses the phrase “just Google it” multiple times a day, maintaining a positive online presence is more crucial than ever. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks.

Google 106

Google Reputation Strategy Marketing 106

Cision

FEBRUARY 13, 2017

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice.

Google 244

Google Mobile How To Skype 244

Agility PR Solutions

JANUARY 21, 2024

Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of more than 2,000 global consumers on how they engage with brand communications also (..)

Google 96

Google Brand Branding Survey 96

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Wikipedia Reddit 182

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. How can content marketers use intent to improve content and rank first? Rather, break through tens of thousands of queries with high-quality, relevant content created with an eye toward how your target market searches. Stay informed!

Google 123

Google Engineering SEO Writing 123

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. In Matt’s words, the current attitude is one where “marketing owns measurement.” Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 69

Analytics Google Mobile Measurement 69

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? Google PageRank is an example of the former. Think Google or Xerox. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Agility PR Solutions

OCTOBER 18, 2022

From higher rankings to increasing your online reputation and brand visibility, Google reviews can boost your business completely for free. However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketers are struggling to find the secret to success.

Google 78

Google Reputation Brand Branding 78

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Brand24

FEBRUARY 23, 2021

If you're looking for a Google Alerts alternative, you might have found it right here. See a comparison between Google Alerts and Brand24. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

Google 78

Google Comparison Blogging How To 78

Agility PR Solutions

SEPTEMBER 21, 2023

Now you need to find a way to market it. million apps on the Google Play store alone, standard advertising […] The post Why influencer marketing is your best option for marketing your mobile app appeared first on Agility PR Solutions. Congratulations! You have lots of options. Yet with 3.4

Mobile 106

Mobile Marketing Advertising Advertising 106

Agility PR Solutions

FEBRUARY 18, 2024

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

Data 106

Data Marketing Analytics Advertising 106

PR 20/20

MARCH 28, 2023

Fortunately, Google Search Console is a powerful (free!) Below, we'll detail the steps you can take to use Google Search Console to fuel effective content ideas. Access Google Search Console First, you need to access Google Search Console by logging in to your Google account and selecting the website you want to analyze.

Google 77

Google How To Mobile Data 77

The Resolution Blog

JUNE 18, 2018

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. With 138,000 monthly users across 200 countries the tool is helping marketers all over the world with business. no matter your role within marketing.” link] Not ready to buy?

eBook 120

eBook Google SEO Data 120

Agility PR Solutions

DECEMBER 9, 2018

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.

Local 85

Local Google Marketing SEO 85

The Hoyt Organization

OCTOBER 24, 2023

The change rate is substantially higher than the typical rate digital marketers are used to. Google is the industry leader in search, not by chance, but due to its commitment to innovation. Search Generative Experience or SGE, is Google’s latest experiment in its expansive search engine landscape.

Marketing 98

Marketing SEO Google Advertising 98

Prowly

OCTOBER 29, 2019

Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. This is one reason why SEO can be challenging and at times frustrating.

Google 128

Google Strategy SEO Web 128

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea. That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. Practical Ecommerce.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

Agility PR Solutions

FEBRUARY 14, 2023

Successful companies like Facebook, Amazon, and Google use data […] The post 6 insightful ways data visualization improves your digital marketing strategy appeared first on Agility PR Solutions. quintillion bytes of data are produced every day.

Data 155

Data Strategy Marketing Google 155

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype.

Google 71

Google Privacy YouTube Data 71

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access. An email template to ask for Google Analytics access.

Analytics 136

Analytics Google SEO Data 136

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. Use Annotations. Take a Peek at Referral Traffic.

Analytics 120

Analytics Google Measurement SEO 120

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. One for PR and marketing professionals to watch closely.

Google 84

Google Newspapers Financial Web 84

Contently - Strategy

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Google Analytics. Let’s start with the most obvious, Google Analytics.

Content Marketing 124

Content Marketing SEO B2B Tools 124

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Your Google Analytics data analysis may be prompted for various reasons, including strategic planning, benchmarking, or campaign evaluation. Goal Monitoring Questions.

Analytics 52

Analytics Google Case Study Data 52

Agility PR Solutions

SEPTEMBER 24, 2020

Well, consumers do trust Google ratings, and a 5-star rating there is often considered a brand’s ultimate trust confirmation—but new research from digital marketing agency IronMonk Solutions reveals that there […].

Google 119

Google Consumer Agency Brand 119

Agility PR Solutions

APRIL 20, 2022

When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 The post 3 tips to step up your influencer marketing by unlocking everyday and micro influencers appeared first on Agility PR Solutions.

Marketing 167

Marketing Google Trends Strategy 167

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1.

YouTube 161

YouTube Strategy Brand Branding 161

5W PR

NOVEMBER 20, 2023

Digital marketing is constantly evolving, and staying ahead is crucial for success. One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. Personalization and targeting Audio-first marketing benefits from data-driven personalization and targeting.

Marketing 78

Marketing Advertising Advertising Consumer 78

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey.

Google 107

Google Measurement Data-Driven PR Marketing 107

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100