Cision

JUNE 22, 2015

It takes only a minute for a crisis to harm your brand, especially in the age of social media. Peter LaMotte discussed at his recent webinar, showing the keys to crisis management , how you can reduce brand vulnerability by preparing for crises in peacetime and more. But what can you do when the masses control the message?

Crisis 120

Crisis Crisis Communications Local Social Media 120

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. Crisis management : In the event of a PR crisis or negative publicity, food PR agencies can provide crisis management services.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. It may be better to bring on a qualified team to create the best possible positioning and narrative with the help of proactive, PR-driven storytelling.

Education 178

Education B2B Employee Crisis 178

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. In the entertainment industry, Maroon 5’s “Girls Like You” video celebrated women’s’ empowerment by showing female celebrities, activists, entrepreneurs and others promoting the #MeToo movement, immigration reform, and water preservation.

Trends 106

Trends Social Media YouTube Storytelling 106

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Does your company have a stake in the current opioid crisis? The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. Boing Boing. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

NewsWhip

OCTOBER 30, 2019

The narrative this year seems to be following stories from previous years, detailing pharma’s involvement with the US opioid crisis and the varied repercussions. Videos were the most popular when it came to sharing, some even clocking in at 2 full minutes. Email Katherine via katherine.ellis@newswhip.com.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. A ll forms of healthcare continue during this worldwide crisis. Create video content with a point of view. Embrace storytelling. What have we learned?

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. Hustle and flow…and grow?

Viral 120

Viral Storytelling Writing Crisis 120

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. How can they overcome it?

Employee 120

Employee Storytelling Content Marketing Leadership 120

Burrelles Fresh Ideas

MAY 23, 2023

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. All this is further enlarged and strengthened in a time of crisis, to which no organization is immune. Everyone has a stake in shaping the timeline.

Crisis 79

Crisis Trends Reputation Employee 79

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

SEPTEMBER 14, 2023

Showing me videos on his phone of a bright bubbly girl with an enormous grin, it was almost as if my heart ruptured in my chest. Looking at the enormous pile of debris, we both knew the chances were slim at best. But neither of us said it. The computer contains the last pictures of my 11-year-old daughter.

Communications 156

Communications Internal International Local 156

Karen Freberg

NOVEMBER 30, 2018

and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. Testing out new tools for storytelling. This was a perfect tool for video editing on the go, and create videos to be immediately shared to social. Thank you all so much!

Groups 66

Groups Tools Video Storytelling 66

Karen Freberg

JULY 3, 2021

” When I was a student-athlete, being online with a website and having a different approach in my storytelling was one way I was able to stand out from my competitors. Website, media kits, blogs, email newsletters, video content, and even creating your own merch shop would be amazing! Be careful with partnerships and associates.

Analysis 80

Analysis Case Study Brand Branding 80

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

Mark My Words

JANUARY 14, 2021

‘It’s a place where compassion matters, communities gather, and storytelling is the engine. The Duke and Duchess sparked a major royal crisis in January with a bombshell statement saying they intended to stop being senior royals, earn their own money and still support the Queen. in a video for Save the Children UK.

Technology 60

Technology Community Crisis Fashion 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Content will move to new (and old) channels. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Articles will get shorter and video will remain king. My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Tech PR professionals can assist with crisis management , helping to dispel rumours and ensure that only plain facts are used in any recounting of the situation.

Strategy 62

Strategy Brand Branding Technology 62

Solo PR Pro

JANUARY 7, 2019

Crisis Management in the Digital Age. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. View the webinar now and get ready to wow your clients. Ready for the New Year? If you’re reading this, of course, you are!

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

MAY 29, 2018

17) “The overall importance of consistent messaging, particularly when it comes to crisis and strategic communications, and not to play it as it comes.”. 26) “I wish they understood the value of storytelling the way I do.”. Scheduling time to get videos or photos is important to getting the message to the public.”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Proper AI use will drive efficiencies “I think AI will have a huge impact on marketing this year through video and copy.

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Karen Freberg

NOVEMBER 4, 2018

The Breeders’ Cup has been our class client for my PR and Crisis Communication class this semester, and this has been one of the best experiences I have had. So, even with these three pieces of content and features (Live video, Boomerangs, etc), that’s a lot. This is a game changer for video content. Adobe Rush.

Social Media 52

Social Media Video Conference Analytics 52

Critical Mention

MARCH 1, 2018

Takeaway: When you shoot videos and create social media posts, be brief and get to the point – otherwise, you may lose your audience. Storytelling is an effective approach to many communication challenges. It’s inevitable every year that when winners accept their award, there are those who ramble. Play to your strengths .

Film 80

Film Social Media Storytelling Writing 80

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. How to handle PR with asylum seekers.

Ethics 50

Ethics Interviews Advertising Advertising 50

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word.

Case Study 231

Case Study Writing Pitching SEO 231

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Crisis Communications. 9. “Have fun with crisis communications planning.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

NOVEMBER 21, 2022

The campaign video features Burna Boy walking through freshly fallen snow in a classic Burberry jacket and black angel wings carrying a sack full of presents, whilst Shakira is captured transforming her dinner table into a Burberry runway, wearing a luxury gown adorned with crystals. The importance of storytelling in PR .

Fashion 71

Fashion B2C Community Storytelling 71