B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Video was overwhelmingly ranked as an essential tool for communicators.

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How storytelling builds trusted relationships

PR Daily

FREE TIP SHEET: How to shoot engaging videos while working from home ]. The post How storytelling builds trusted relationships appeared first on PR Daily. How We Did It Leadership Communications Marketing Media Relations PR Industry The Workplace Visual & Video Communications

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

His first three videos have garnered more than 1 million views each. Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways.

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.

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How pro-UGC video offers low-budget visual success

PR Daily

Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.

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What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.

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5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling.

Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. No, that doesn’t mean just creating videos. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. Sometimes, a 30-second video is the most effective strategy.

The importance of solid messaging and storytelling

PR Daily

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Storytelling Visual & Video Communications Writing & Editing

How to maximize video production on a tight budget

PR Daily

But the biggest content marketing switch as a result of COVID-19 is the resurgence of low-production video. Before the virus, enhanced visual effects, highly produced videos and virtual reality components were all becoming commonplace in marketing for businesses big and small.

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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions. Know the elements of storytelling.

5 tips for making stellar iPhone videos

PR Daily

The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves. Here are five tips for shooting iPhone video that will help your video editor deliver a high-quality product: 1. They’re inexpensive and make your videos look much more professional.

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5 storytelling lessons from Beyoncé’s “Black is King”

PR Daily

This kind of epic storytelling isn’t accidental. FREE TIP SHEET: How to shoot engaging videos while working from home ]. Keep the purpose of your story in mind as you craft it to elevate your storytelling.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Five Business Storytelling Lessons in a 75-second Video From Canal+

Ishmael's Corner

I came across this video “Never Estimate the Power of a Great Story” back in 2009. Colleague and client Wendy Zajack recently brought the video to my attention again. After giving it another watch – even knowing the ending, the humor still slaps you across the face – I realized the video delivers a pain-free lesson in business storytelling. I love this storytelling technique. Still, the techniques in the video hold relevance for business communicators.

5 Reasons To Embrace Video Content Now

Onclusive

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content

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Wanted: High-impact video or visual storytelling

PR Daily

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When promoting a business, pretend you’re making a 30-second video. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. The post 5 tactics to sidestep common storytelling pitfalls appeared first on PR Daily.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

5 top video trends for 2020

PR Daily

Struggling to stay atop the latest developments in visual storytelling? Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Video is only going to accelerate this year, and it pays to get a jump on the hottest trends and tools.”. Long-form video surges. Personalized video pops.

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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

4 approaches to using video to liven up your storytelling

PR Daily

Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer. Video is the storytelling king. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel. ]. What does that mean for your video marketing strategy? How much do you typically budget for video marketing? You could spend as much as $150,000 on a video, but you don’t have to.

Strengthen your video storytelling by following these trends

PR Daily

It’s never been more imperative for PR pros to effectively tell clients’ stories with video. Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even. LinkedIn has rolled out video capability for businesses , joining the growing list of platforms prioritizing video on social media. FREE VIDEO PRESENTATION: Inside Northwestern Mutual's culture-reviving online town hall event ]. Facebook video.

How the CIA hit its storytelling stride on Twitter

PR Daily

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily. Content Marketing External Communications Media Relations Social Media Storytelling The Workplace Visual & Video Communications

Five Business Storytelling Lessons in a 75-second Video From Canal+

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I came across this video “Never Estimate the Power of a Great Story” back in 2009. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. The post Five Business Storytelling Lessons in a 75-second Video From Canal+ appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 crucial elements of brand storytelling

PR Daily

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. After a good amount of cajoling, we finally got him to agree to tell their stories on video, and post them on the website. Five parts of brand storytelling.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. Video. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

10 spellbinding examples of social media storytelling

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Getting people excited about feminine products can be a tough sell, so Always’ strategy of associating its brand with the larger cause of female empowerment is a great example of savvy storytelling. Instead, the company posts irresistible photos and videos of dogs doing adorable things.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.

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How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees. Likewise, employees often prefer learning with videos.

Takeaways from Marriott’s emotional CEO video

PR Daily

That’s the big takeaway from the video from Marriott’s CEO Arne Sorenson that is getting lots of kudos online for directly addressing the company’s challenges in the face of COVID-19. The video was shared on the company’s Twitter channel: A message to Marriott International associates from President and CEO Arne Sorenson. The video clocks in at over five minutes long and allows for updates about the sate of Marriott’s business, both globally and closer to home.

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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. The post What is Storytelling?

Have you mastered video, audio and written storytelling?

PR Daily

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

PR Daily

Biteable recently published its State of Video Marketing 2021 report , which revealed that 60% of organizations use video content as a marketing tool, and 61% of marketers say video strategies are either “very” or “extremely” important elements of their strategies.

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8 tips for looking good on video conference calls

PR Daily

The coronavirus pandemic has made video conferencing essential. The post 8 tips for looking good on video conference calls appeared first on PR Daily. COVID-19 Crisis Communications Storytelling The Workplace Visual & Video CommunicationsMake sure your sound and lighting don’t ruin your presentation. Don’t forget to check your background, too. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say.