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Agency Executives Discuss Best Practices for Leading and Communicating During the COVID-19 Crisis

PRSay

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Panelists’ opinions varied on whether CEOs should serve as spokespeople during the COVID-19 crisis.

Agency 117
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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications.

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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178
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Behind the Headlines With Michael Brito

Cision

Do you know how to mitigate a crisis in real time? Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120
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20 PR and Marketing Predictions for 2022

Sword and the Script

Video gets even bigger. Year of the employee. 2022 is going to be known as the year of the employee. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . But it’s employee retention and engagement that will take priority.

Marketing 215
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Diversity training for brands is no longer a “nice to have,” it’s crucial

NewsWhip

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Does your company have a stake in the current opioid crisis? Authentic Storytelling Project. And, one of the best things about The Muse? Boing Boing. Better Writing Blogs. Smart Blogger.

Blogging 170