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What Happens When You Wake Up to A Crisis?

Ronn Torossian

Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. The post What Happens When You Wake Up to A Crisis? appeared first on.

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PR Myth #6 – PR is Only for Crisis

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. I always joke, I don’t like the crisis part.

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Tips on issuing a video statement during a crisis

Axia PR

This leads to a crisis for your company, especially in the court of public opinion. Your company has several options to handle this crisis: ignore it, create some FAQs to correct the errors, hold a news conference, or issue a video statement during a crisis.

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Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis

Agility PR Solutions

On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam. In the video, he is seen attempting to forcibly take back his cell phone from his wife, prompting her to fall out of […].

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In Crisis Responses, Words Matter More than Body Language, Study Finds

PRSay

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Eight hundred people were randomly assigned to watch one of four videos, all involving a reporter asking a company spokesperson about a scandal.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

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How to Survive this Crisis

The Proactive Report

And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. If possible, find ways to tie your business offering to the crisis in ways that could make life easier right now. Plan Ahead.

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