Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. How Cision® Impact Measures Earned Media. Take a look at some of the posts Cision readers loved.

Communications 225

Communications Marketing Radio Airlines 225

NewsWhip

OCTOBER 19, 2021

1 – Create a crisis dashboard to see all media coverage in one place. To get an instant overview, Greg should use Spike to develop a crisis dashboard that displays all content mentioning anything to do with “Kendall Roy”. So here’s a few ways NewsWhip could help cousin Greg. .

Media 145

Media Reddit Crisis YouTube 145

Cision

MAY 3, 2016

Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors?

Brand 120

Brand Branding Software Nonprofit 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Video is a useful executive tool for getting the facts out quickly, or expressing sincere regret and responsibility in a crisis situation. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

NOVEMBER 4, 2014

million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. In contrast, Bose’s Twitter, YouTube and Facebook pages had been topped by this image - a bleakly depressing, black-and-white photo of what looks like a parking lot next of a half century-old office building (above).

YouTube 118

YouTube Brand Branding Crisis 118

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. A new era of crisis communication is upon us. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Cision

JUNE 6, 2017

Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun.

Marketing 239

Marketing Television Handbook Web 239

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Similarly, to succeed in telling your brand’s side of the story amidst a crisis, you must put a name and a face to what’s happening.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. System1 assigns ads a score from 0 to 5.9 Stars based on factors determining long-term brand impact.

Sports 85

Sports Television Advertising Advertising 85

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Diligent Data Measure: turn up online presence and connections to create your own communities. * Community Voice: What to say every day and in crisis mode. . *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Even negative mentions can be eye-opening and give companies a heads up on a developing crisis or areas where they can improve their service. . We’ve all heard of the saying that goes, “All publicity is good publicity.” . Provide Instant Analytics to Your Audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. How Cision® Impact Measures Earned Media. Take a look at some of the posts Cision readers loved.

Communications 64

Communications Marketing Radio Airlines 64

OnePitch

NOVEMBER 17, 2022

Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes. Along with messaging to our members about the importance of getting a colonoscopy, we live-streamed our Founder and CEO’s colonoscopy on YouTube. What’s your best tip for measuring PR?

Strategy 52

Strategy Real Estate Media Pitching 52

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

PRSay

JUNE 26, 2016

Identify important media contacts and new influencers including: bloggers, YouTubers, Instagrammers, Twitter personalities, etc., Setting clear goals and objectives at the start of your planning process is the only way to set up your measurement program, benchmarking your progress and program success.

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 22, 2018

Just measure it in inches.” Social Media – Twitter, Instagram, Facebook, YouTube, etc. Prevent a crisis or cut down on response time. “Don’t pay any attention to what they write about you. ” — Andy Warhol. Online – websites, blogs, online media sites. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. NEW YORK: Critical Mention has today announced that it will become part of Onclusive, a newly formed global partner for PR and communications success.

Technology 78

Technology Financial Corporate Reputation 78

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

MaccaPR

MARCH 2, 2017

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. How to Partner with YouTube Influencers: Tips for Success ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Maxim Behar

NOVEMBER 8, 2021

If Stoycho Katsarov knew what YouTube was and had spent several hours seeing what his colleagues in the European Union were doing, probably at least someone around him would get a red light and do something. What stronger argument than this could the Government get to take urgent emergency measures immediately. Unbelievable!

Newspapers 52

Newspapers Government Tourism Course 52

Stuart Bruce

JULY 23, 2017

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. Have you considered this as part of your crisis planning?

Publicity 164

Publicity Ethics Data Community 164

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. About Critical Mention.

Media 108

Media Radio Television Engineering 108

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. Beats By Dre Headphones ," Paul Maccabee compared the online marketing strategies of a stodgy brand to a cutting-edge leader in the headphone marketplace.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. No one has really cracked that code yet.

Marketing 189

Marketing Content Marketing Data Social Media 189

Presspage

JUNE 27, 2017

Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on. Accessibility is not a straightforward subject to cover.

Social Media 96

Social Media Infographics YouTube Strategy 96

Critical Mention

JUNE 10, 2020

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Sizing up or prioritizing responses in crisis communications. The company makes its pricing plans publicly available, offers a 14-day free trial, and you can learn more about the company on its blog , Twitter , Facebook and YouTube.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

NOVEMBER 19, 2010

Although I have no experience in crisis communication, I have learned some important lessons in light of Tablo’s scandal. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Regardless, thanks for visiting!

Publicity 77

Publicity Reputation Crisis Communications Film 77

5W PR

JUNE 6, 2022

That’s why companies need to start paying a lot more attention to the amount of false information in digital spaces and try to mitigate any potential crisis they might cause. Elements such as search engine ranking, keywords, and link building are all helpful ways that companies can measure the success of their digital RP efforts.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62