Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. However, I learned a lot about reporters and pitching in that capacity. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Reddit data.

Reddit 177

Reddit Software B2B Technology 177

Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites.

Crisis 140

Crisis Travel Pitching System 140

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. How Do You Pitch the Media ? What is Stakeholder Engagement?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. At the end of the day, we have a dedicated and talented team of editors at FleetOwner and in our company’s Commercial Vehicle Group. I am in constant awe of the stories these folks produce.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Stern + Associates

MARCH 3, 2023

Had he tried to wave away the challenge and say the Great Depression was merely a crisis of business confidence that could be remedied easily, he would have sounded much like his defeated and widely despised predecessor. Let’s hope we can help change the world for the better in our time.

Communications 106

Communications How To Banking Government 106

Cision

JUNE 29, 2017

This is a young, passionate, talented group that is doing great work. Our clients are trying to make change in a moment of real crisis. Send the extra couple of pitches. We shouldn’t lose the art of the pitch or an appreciation for great writing. What are you most looking forward to in this new position? Go to the party.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. How did you handle it? .

Tourism 120

Tourism Travel Conference Crisis 120

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Gather actionable insights from data analysis and focus groups. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Stern + Associates

JULY 21, 2023

This can be done by issuing press releases, pitching stories to journalists, and participating in events that are likely to be covered by the media. A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts. appeared first on Stern Strategy Group. The post What Is Digital PR?

Digital PR 62

Digital PR SEO Engineering Social Media 62

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. It also involves crisis communication to mitigate damage to the company’s reputation. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Before she knew it, Shirley was reading every piece of fan mail and viewer correspondence that came in and pitching producers based on the stories and questions people submitted.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Within the course we discuss how to conduct a risk assessment, why it’s so important, how to use it to strengthen their pitch to the client and so forth.

Marketing 228

Marketing Case Study Airlines Course 228

ImPRessions - Crenshaw Communications

MARCH 23, 2017

In a packed room, this impressive group offered up great talking points that the team is successfully converting to content, positioning Arkadium at the center of the newsroom innovation conversation. It’s also wise to make sure there is diversity among the discussion group for the most robust possible discussion.

B2B 136

B2B Leadership Trade Shows Insurance 136

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis.

Crisis 56

Crisis Internal International Radio 56

Wadds Inc.

MARCH 19, 2024

I pitched a research proposal that has become the basis of a PhD study to my co-editor of Exploring Public Relations and Management Communication, Prof Dr Ralph Tench, at Leeds Business School. Almost 15 years ago, a study described the conditions under which public relations is elevated in management.

Internal 78

Internal International Communications Employee 78

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. I was living in New Orleans at the time and introduced myself to Malcolm Ehrhardt and Marc Ehrhardt of the Ehrhardt Group. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Don’t dangle “exclusive” for a mediocre idea. The results?

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. I am currently the CEO and Co-owner of the Caliber Group. Brands need to shift from defense to offense, especially in crisis situations. We’re based in Arizona.

Ethics 76

Ethics Publicity Education Reputation 76

NewsWhip

MAY 26, 2020

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. What makes working for and working with the Clyde Group unique? Clyde Group does a fair amount of crisis work.

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Rock the Status Quo

NOVEMBER 11, 2015

How do you handle crisis communications? This is always important but critical in crisis situations. Make sure lines of communication are clear, and that flexibility is built into your plan as well as implementation of the plan when the crisis is unfolding. No one has time for lengthy approval processes in a crisis.

Crisis 100

Crisis System Education Community 100

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. Every agency experiences turnover at times, but frequent staff changes are a red flag.

Agency 136

Agency Print Course Travel 136

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Now is also a great time of the year to review the groups you’re involved with. If not, it would be worth your time to check out other associations or groups to meet new people and find new prospects.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Be sure to float your idea to other colleagues, and, if it’s a major campaign, you may even need to think about having a focus group in to give feedback. And make sure to test it with various age groups. Want to be in holiday issues of popular magazines? It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Prakkypedia

DECEMBER 9, 2015

And while there are many standard questions revolving around how to pitch to journalists and the best way to write a media release, some questions are more rare, insightful and surprising. How do you help clients experiencing a crisis? If you’d like to know more about NEPG, check out the NEPG Facebook group.

Crisis 60

Crisis Ethics Government Groups 60

Critical Mention

JULY 15, 2018

Knowing the competitive landscape is going to help you gain essential knowledge and pitch ideas that will move your company forward–and your career as a result. Be proactive, not reactive in a crisis. Frequently there are signs long before a PR crisis. Seeing your target versus losing sight of the end goal.

Banking 77

Banking Crisis Financial Industry 77

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. What advice do you have for PR people that want to pitch you? If we are a “second tier” pitch, you are insulting me. E-mail is best.

Automotive 65

Automotive Web Meeting Media 65

Bad Pitch Blog

MARCH 6, 2009

We asked for good pitches and you listened. The deepening credit crisis, which prompted coordinated rate cuts last week by the Federal Reserve and other central banks, is likely to hurt business investment and hiring nation-wide. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks.

Biotechnology 41

Biotechnology Journalism Pitching Banking 41

Shift Communications

JUNE 4, 2015

Look for a group that strikes a balance between experienced professionals and mid-level people. They may have even been through an online crisis or two. You need both groups represented on your team. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend.

Reputation 60

Reputation Groups Exercises Energy 60

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80