PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

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PR for Anyone

MARCH 20, 2020

This week I want to talk about crisis PR – kind of where we are right now. And they think, “oh I shouldn’t try to pitch the media I’m not a doctor, I’m not,” but […]. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Everything is spiraling and people are scared.

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PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

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Travel Pitching Airlines Media 178

Melissa Agnes

SEPTEMBER 3, 2014

I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. Don’t just pitch the idea quickly during your weekly meeting. 1) Prepare a presentation. What’s in it for them?

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Crisis How To Crisis Management Case Study 243

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis. Some call it newsjacking.

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Maxim Behar

APRIL 17, 2024

In January 2016, Lord Bell led a Bell Pottinger delegation to South Africa to pitch for business from the wealthy and powerful Guptas, the Indian-born family said to be connected to South African President Jacob Zuma.

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Buzzstream

JUNE 15, 2020

Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. But it’s more than a feeling, PR pros are following industry recommendations: They’re adjusting their PR strategy (57%) and have changed their pitch targeting (44%). .

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Garrett Public Relations

MARCH 18, 2020

One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? As we navigate these uncharted waters together, PR pros, we have questions. As fellow public […]. Or Shouldn’t We?

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PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

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Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

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5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. All of this means that public relations experts should be creative in creating and pitch stories to the media outlets and the public.

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PR in High Definition

OCTOBER 28, 2021

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

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ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

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PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It is all-encompassing, with the job functions endless. And it’s not uncommon.

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Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Don’t let a crisis catch you unprepared!

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ImPRessions - Crenshaw Communications

APRIL 9, 2020

Our approach to pitches and PR plans has adjusted to the current media cycle, which is filled with coronavirus stories. Now is not the time to be pitching anything self-promotional. Pitching irrelevant or self-serving news will backfire. Creating a crisis plan in real time. COVID-19 is a global crisis.

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Flack's Revenge

MARCH 30, 2020

No one knows for sure when the crisis will end. Should we continue to pitch the media and promote our news? Others will want to jump in with ill-advised pitches. To Pitch or not to Pitch In times of crisis, people like to tell PR, essentially, to shut up – hold fire on our pitches.

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PRSay

OCTOBER 14, 2019

As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness. Every week we talk to some of the 750-plus organizations which use our In Case of Crisis mobile app. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness.

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Crisis Crisis Management Training Mobile 76

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. The European Super League PR Crisis. At the end of the day, this decision quickly went from being the “future of football” to a massive public relations crisis based on avarice and power.

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PRSay

JULY 10, 2019

You know the feeling when a sudden crisis hits. It’s the same when you write pitches and follow-up emails. Get more media pitching knowledge from Michael Smart here. Let me share an experience that a few of you can relate to and what it taught me. But it wasn’t there! Your brain goes into rapid-fire.

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5W PR

DECEMBER 18, 2018

Crisis communications, on its surface, is easy to comprehend and understand – when something bad happens, respond accordingly. However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need.

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Remote PR Jobs

JANUARY 30, 2024

Journalists rely on pitches, press releases, and media advisories to determine the newsworthiness of a story so by presenting information in a compelling manner, PR professionals increase the likelihood of their stories being picked up and shared by media outlets, amplifying the reach and impact of their efforts.

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Ishmael's Corner

JULY 10, 2019

The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of.more.

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PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

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ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

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Company Trends Case Study Crisis Management 203

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. So let’s get more out there!

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Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

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Training Media Training Reputation Crisis Communications 195

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

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PR in High Definition

SEPTEMBER 25, 2019

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. And the same can happen in the pitch process. The same can happen in pitching.

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Pitching Crisis Creativity Communications 48

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

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Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Relationship building takes time. There were some serious PR blunders in 2020.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 3, 2020

It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting. Thought leaders and their reps should have their eyes on Q4 and 2021 with regard to traditional live presentations, since as a rule you must be pitching topics to programmers at least six months ahead.

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5W PR

OCTOBER 11, 2023

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management.

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Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

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ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Pitches should be easily digestible and generally limited to 100 words or less. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

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B2B Pitching Conference Privacy 256

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

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Publicity Public Affairs Crisis Communications Policies 78

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! See if you can pitch a story. PR FOR ANYONE.

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