PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.

Industry 217

Industry Reputation Groups Internal 217

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Improve internal communications. Gather actionable insights from data analysis and focus groups. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. How Do You Pitch the Media ? What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis.

Crisis 56

Crisis Internal International Radio 56

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Within the course we discuss how to conduct a risk assessment, why it’s so important, how to use it to strengthen their pitch to the client and so forth.

Marketing 228

Marketing Case Study Airlines Course 228

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. It also involves crisis communication to mitigate damage to the company’s reputation. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. View Can we press release that?

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When to “Just Say No” to a Media Request.

Interviews 160

Interviews Media Local Privacy 160

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative. Media Logic.

Media 52

Media eBook Viral Construction 52

Bianchi Biz Blog

APRIL 5, 2021

Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. We also successfully placed several other interns at other Crain organizations. As I tell my young reporters and interns, “conflict is the currency of good journalism.”.

Automotive 66

Automotive Web Meeting Media 66

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. Every agency experiences turnover at times, but frequent staff changes are a red flag.

Agency 136

Agency Print Course Travel 136

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis. Engage Publishers as Opinion Leaders. a decline in X).

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

5W PR

JANUARY 21, 2020

Jesse Miller’s Exchange Blog: A Day at the PHA Group. My day to day was jam packed with on-site and off-site meetings, ranging from tours of LinkedIn and Daily Mail office to internal brainstorms and group meetings. While working with the PHA team to pitch London-based media, the most notable difference was that the U.K.

Travel 88

Travel Groups Real Estate Newspapers 88

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. The idea being, if there are millions of people talking about a subject on social media, for example, you can’t read every post, but the tool can group what’s being said into major topics so you can identify major topics. 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Hinda Mitchell , President and Founder, Inspire PR Group .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. PR tends to work across functional silos.

Survey 60

Survey Corporate Social Media Media 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. Whether its dedicating your time to become a mentor, or hosting an intern for the summer, you’re providing teens an experience in a field that they may not have considered before.

Sports 113

Sports Retail Local Report 113

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Then you'll create content that isn't all about pitching or landing the sale.”. Brainstorm contingency and crisis management plans.

Marketing 87

Marketing Resources Technology Internal 87

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? What was your most memorable new business pitch experience? “I I could tell the pitch went well, you could feel the chemistry in the room. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). Shortly after, the first meeting of the University of Regina Social Media Users Group (URSMUG) was held.

Blogging 60

Blogging How To Social Media Community 60

Maxim Behar

MAY 31, 2021

I take pride in welcoming Mr. Maxim Behar, CEO and Chairman of the Board of the M3 Communications Group to the show. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. He calls the client, telling him that they have a crisis. Maxim: Hello Sydney, hello Sukruti!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assemble a workshop from a diverse group.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Do those in your peer group think you have something to offer? Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81