Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Industry 217

Industry Reputation Groups Internal 217

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Gather actionable insights from data analysis and focus groups. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

The Hoffman Agency

AUGUST 29, 2019

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Don’t dangle “exclusive” for a mediocre idea. The results?

Survey 98

Survey Industry Leadership Study 98

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. It also involves crisis communication to mitigate damage to the company’s reputation. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis.

Crisis 56

Crisis Internal International Radio 56

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. I am currently the CEO and Co-owner of the Caliber Group. Brands need to shift from defense to offense, especially in crisis situations. We’re based in Arizona.

Ethics 77

Ethics Publicity Education Reputation 77

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. 12) Emotion in crisis communications works. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . PR and media relations statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.

Marketing 174

Marketing Employee Content Marketing Training 174

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative.

Media 52

Media eBook Viral Construction 52

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. Move over digital, strategy represents as looming knowledge crisis in marketing. 3) The Power of Employee Advocacy. When it comes to content marketing, employees are the key to scale. That single employee was Mr. Miller.

Marketing 72

Marketing Employee Survey Social Media 72

5W PR

JANUARY 21, 2020

Jesse Miller’s Exchange Blog: A Day at the PHA Group. My day to day was jam packed with on-site and off-site meetings, ranging from tours of LinkedIn and Daily Mail office to internal brainstorms and group meetings. In our down time we had the chance to meet and talk with a few of PHA’s amazing employees. and how it’s similar.

Travel 88

Travel Groups Real Estate Newspapers 88

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. The idea being, if there are millions of people talking about a subject on social media, for example, you can’t read every post, but the tool can group what’s being said into major topics so you can identify major topics. 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. Shift to recession mode.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? What was your most memorable new business pitch experience? “I I could tell the pitch went well, you could feel the chemistry in the room. What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. A gain in market share?

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. So I encourage those at networking events in town to expand your circle beyond the group you may be with. I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S.,

Sports 113

Sports Retail Local Report 113

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Assemble a workshop from a diverse group.

How To 60

How To Software System Employee 60

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Then you'll create content that isn't all about pitching or landing the sale.”. This group, sometimes called digital citizens or hybrid marketers , is comfortable with online transparency. Brainstorm contingency and crisis management plans.

Marketing 87

Marketing Resources Technology Internal 87

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Sword and the Script

MAY 5, 2016

A few months ago I walked into Mo Bunnell’s downtown Atlanta office at the Big Idea Group , LLC to interview him for my employer and the LexisNexis Business of Law Blog (See: 3 Law Firm Business Development Imperatives for 2016 ). But it’s highly competitive and it’s gotten tighter every year since the financial crisis of 2008.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Stephen Waddington

NOVEMBER 19, 2017

Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Create a Twitter hashtag, or build a Facebook or LinkedIn group, and people will come. Media relations has shifted from pitching traditional media to working with these individuals across all forms of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Do those in your peer group think you have something to offer? That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!”

Communications 81

Communications How To Blogging Content Marketing 81