Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites.

Crisis 140

Crisis Travel Pitching System 140

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

FEBRUARY 14, 2024

Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics. It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. I was living in New Orleans at the time and introduced myself to Malcolm Ehrhardt and Marc Ehrhardt of the Ehrhardt Group. Take them to coffee.

Television 120

Television Public Affairs Pitching Healthcare 120

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations.

Industry 153

Industry Publicity Agency Community 153

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. At the end of the day, we have a dedicated and talented team of editors at FleetOwner and in our company’s Commercial Vehicle Group. Just this year, FleetOwner won a Jesse H.

Meeting 60

Meeting Automotive Transportation Media 60

Landis PR

MARCH 18, 2024

Here are five ways media training can help: Erase any fears about interviewing or presenting While media training prepares you for media interviews, the content you learn in media training applies to other speaking formats as well. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Doctor Spin

DECEMBER 4, 2023

link] Such isolation can intensify ideological polarisation, diminishing the opportunity for constructive dialogue and understanding between different groups. Story investigation: Before pitching a story or campaign, follow where it originates from, even if it contradicts your initial hypothesis or desired narrative.

Media 52

Media eBook Viral Construction 52

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Now is also a great time of the year to review the groups you’re involved with. If not, it would be worth your time to check out other associations or groups to meet new people and find new prospects.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Be sure to float your idea to other colleagues, and, if it’s a major campaign, you may even need to think about having a focus group in to give feedback.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Shift Communications

JUNE 4, 2015

Look for a group that strikes a balance between experienced professionals and mid-level people. They may have even been through an online crisis or two. You need both groups represented on your team. But they still have an audience to serve and no reporter worth her byline will take a weak story pitch, even from a friend.

Reputation 60

Reputation Groups Exercises Energy 60

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. Relying on Traditional Media Relations Tactics. Communicating During a Crisis. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Bad Pitch Blog

MARCH 6, 2009

We asked for good pitches and you listened. The deepening credit crisis, which prompted coordinated rate cuts last week by the Federal Reserve and other central banks, is likely to hurt business investment and hiring nation-wide. You Pick the Best Pitch Ivy’s pitch is the first of several we’ll be posting in the coming weeks.

Biotechnology 41

Biotechnology Journalism Pitching Banking 41

Bad Pitch Blog

JUNE 19, 2006

Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. This one comes from Jeff Greene and the Gold Group on behalf of global relief agency Oxfam. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness.

Media Relations 40

Media Relations Social Media Media Case Study 40

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. It has the potential to interfere with earned media attribution some solution providers have brought to market. The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. What advice do you have for PR people that want to pitch you? If we are a “second tier” pitch, you are insulting me. E-mail is best.

Automotive 66

Automotive Web Meeting Media 66

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. certain members of the media) seem to assume it is just about pitch spam and hype. This post was about the nefarious words that surround PR in media.

Education 120

Education Advertising Advertising Newspapers 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Stephen Waddington

NOVEMBER 19, 2017

Connectivity should improve inclusivity however the digital media environment is coalescing around a group of monopolies. Action: Map your organisation’s media channels against an axis of engagement and trust to learn how and when each should be best deployed. #10 10 Communities as media. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. My own predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

MAY 5, 2016

In the world that is connected by social media, I was saddened to learn Laura passed away last year after having lost her battle with breast cancer. But it’s highly competitive and it’s gotten tighter every year since the financial crisis of 2008. Business Recollections and Triggers. market alone. Legal is an enormous market.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assemble a workshop from a diverse group. An example media relations workflow is set out below. Media complains about too many and irrelevant press releases.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Do those in your peer group think you have something to offer? And they all blog. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81