Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. At Wadds Inc. Almost 15 years ago, a study described the conditions under which public relations is elevated in management.

Internal 78

Internal International Communications Employee 78

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers.

Survey 98

Survey Industry Leadership Study 98

Stern + Associates

JULY 21, 2023

This can be done by issuing press releases, pitching stories to journalists, and participating in events that are likely to be covered by the media. A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts. appeared first on Stern Strategy Group. The post What Is Digital PR?

Digital PR 62

Digital PR SEO Engineering Social Media 62

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Solo PR Pro

JANUARY 18, 2022

Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. They act as a common, corporate language. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself.

Industry 153

Industry Publicity Agency Community 153

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Have you ever had to deal with a major brand crisis for any of your clients? How did you handle it? .

Tourism 120

Tourism Travel Conference Crisis 120

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. It also involves crisis communication to mitigate damage to the company’s reputation. And these groups are rarely convinced by marketing assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stern + Associates

MARCH 3, 2023

Had he tried to wave away the challenge and say the Great Depression was merely a crisis of business confidence that could be remedied easily, he would have sounded much like his defeated and widely despised predecessor. Let’s hope we can help change the world for the better in our time.

Communications 109

Communications How To Banking Government 109

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). The venerable email pitch. “92% 16) Pitch in the morning. .

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Unlike other groups, like the bereaved parents of Sandy Hook, the teens didn’t hesitate to target the NRA and Congress directly. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 59

Communications Software Internal International 59

Critical Mention

JULY 15, 2018

In corporate America, there are only so many spots at the top. Knowing the competitive landscape is going to help you gain essential knowledge and pitch ideas that will move your company forward–and your career as a result. Be proactive, not reactive in a crisis. Frequently there are signs long before a PR crisis.

Banking 77

Banking Crisis Financial Industry 77

Bianchi Biz Blog

APRIL 5, 2021

We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies. E-mail is best. Any pet peeves with PR people?

Automotive 66

Automotive Web Meeting Media 66

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co.

Marketing 196

Marketing Content Marketing Data Social Media 196

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. The idea being, if there are millions of people talking about a subject on social media, for example, you can’t read every post, but the tool can group what’s being said into major topics so you can identify major topics. 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

JULY 2, 2019

b) Is Your Press Release Pitch Guilty of Information Overload? new research from staffing firm The Creative Group shows. While marketing and advertising have enjoyed all-time high investment levels, PR and comms are struggling, and in many corporations, being radically under-funded.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 22, 2017

Then you'll create content that isn't all about pitching or landing the sale.”. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. This group, sometimes called digital citizens or hybrid marketers , is comfortable with online transparency. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. You need to personalize your pitch.

Web 40

Web Pitching Local Report 40

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. How did that agency experience prepare you for your role in corporate PR? So I encourage those at networking events in town to expand your circle beyond the group you may be with.

Sports 113

Sports Retail Local Report 113

Solo PR Pro

MAY 1, 2018

Underwrite a conversation – One the quickest ways to meet your “group of two hundred” is to underwrite a conversation between them. Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. A firm experiences a cyber-security breach. Who do they call for communications help?

How To 40

How To Case Study Technology Conference 40

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. When he’s not telling jokes, Michael brings thoughtfulness and good humor to class and to group projects. Michael Whiting , @RealMikeWhiting. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60

Maxim Behar

MAY 31, 2021

I take pride in welcoming Mr. Maxim Behar, CEO and Chairman of the Board of the M3 Communications Group to the show. One day, a big American petroleum company came, and they invited me for a pitch in public relations. It requires a lot of consistency in the PR business because you must be prepared all time to react to a crisis.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assemble a workshop from a diverse group. Reasons: Team has no overview of who is getting pitched. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Do those in your peer group think you have something to offer? That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!”

Communications 81

Communications How To Blogging Content Marketing 81