Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stern + Associates

JULY 21, 2023

This can be done by issuing press releases, pitching stories to journalists, and participating in events that are likely to be covered by the media. A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts. appeared first on Stern Strategy Group.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Shift Communications

FEBRUARY 25, 2019

Similar to the PR world, it’s always important to have a plan in place – whether it’s an overarching PR plan to help strategically meet your client’s goals, or a crisis plan to put in action when needs arise. However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites.

Crisis 140

Crisis Travel Pitching System 140

Solo PR Pro

JANUARY 18, 2022

She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia. Before she knew it, Shirley was reading every piece of fan mail and viewer correspondence that came in and pitching producers based on the stories and questions people submitted.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

The Hoffman Agency

AUGUST 29, 2019

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

The Stalwart Blog

NOVEMBER 6, 2015

Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Now is also a great time of the year to review the groups you’re involved with. If not, it would be worth your time to check out other associations or groups to meet new people and find new prospects.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Rock the Status Quo

NOVEMBER 11, 2015

How do you handle crisis communications? This is always important but critical in crisis situations. Make sure lines of communication are clear, and that flexibility is built into your plan as well as implementation of the plan when the crisis is unfolding. Have a plan, a scenario for every possible situation.

Crisis 100

Crisis System Education Community 100

Flatiron Communications

APRIL 17, 2020

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis.

Crisis 56

Crisis Internal International Radio 56

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. 12) Emotion in crisis communications works. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . PR and media relations statistics.

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. Be sure to float your idea to other colleagues, and, if it’s a major campaign, you may even need to think about having a focus group in to give feedback. And make sure to test it with various age groups. Want to be in holiday issues of popular magazines? It’s easy to avoid doing this.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. 8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos.

Survey 60

Survey Corporate Social Media Media 60

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Solo PR Pro

MAY 1, 2018

Underwrite a conversation – One the quickest ways to meet your “group of two hundred” is to underwrite a conversation between them. Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. Who do they call for communications help? A firm experiences a cyber-security breach.

How To 40

How To Case Study Technology Conference 40

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Waxing UnLyrical

NOVEMBER 30, 2010

I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. We started talking about the potential of social media on our campus and he came up with the idea of organizing an informal learning group. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Sword and the Script

DECEMBER 26, 2023

This combination, when successfully executed, will bring firm confidence in and deep respect for the communications function within organizations and in external client service.” ~ Hinda Mitchell , President and Founder, Inspire PR Group 2. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 198

Writing Communications Marketing B2B 198