Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future.

Ethics 52

Ethics Survey Insurance Insurance 52

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. This information helps IROs make informed decisions and develop strategic plans.

Financial 78

Financial System Ethics Data 78

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I learned the ethics challenge very early on in my career. How augmented intelligence can help enhance our profession.

Ethics 52

Ethics Publicity Data Agency 52

Burrelles Fresh Ideas

JANUARY 2, 2024

Google’s recent emphasis on page experience in ranking signals highlights the need for websites to be not just informative, but also user-friendly. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.)

SEO 84

SEO Mobile Engineering Ethics 84

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

PR in High Definition

OCTOBER 19, 2017

These algorithms are usually very complex, as they have to process a significant amount of information about specific users, users as groups, external conditions and do a lot of calculations as a result. Handling a crisis in AI. But if things do go wrong, how do you handle an AI crisis? Don’t blame the machine! 1] [link]. [2]

Ethics 67

Ethics Crisis System Training 67

Stephen Waddington

JANUARY 30, 2020

Edelman segments the public into the informed public (aged 25 to 64, colleague educated, top 25% earners and high levels of media literacy) and the mass population. The obsession with trust reflects a trend we call the crisis of the elites. There is a growing unease about the rate of change of technology.

Ethics 84

Ethics Government Survey Technology 84

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Myth: AI can handle the thorniest crisis communications.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thinking over your career, what is the most difficult ethical challenge you ever confronted at work? I couldn’t tell her, because it was proprietary information. Technology is at the heart of it. ” “Why not?

Enterprise 68

Enterprise Ethics Engineering Technology 68

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. ” It’s a war of information being waged on keyboards and in the cloud and it affects all of us. But one highly undesirable outcome is “fake news.” The tech giants. The startups.

Government 149

Government YouTube Wikipedia Google 149

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. The crisis has widened the socio-economic gap in society. Recovery: organisational responses Organisations have responded to the crisis in one of four ways. It’s worked.

Government 132

Government Crisis Exercises Retail 132

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing.

Publicity 144

Publicity Privacy Crisis Communications Ethics 144

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Influencing public opinion: PR can help shape public opinion about an organization or issue by presenting information in a way that is favorable to the organization.

Interviews 98

Interviews Publicity Technology Social Media 98

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . Predictive Alerts. Predictive Planning.

Media 88

Media Data Reddit Crisis 88

PR in High Definition

MAY 24, 2023

When considering how AI can discern a brand’s reputation, the tools may be able to use their vast amounts of knowledge to gauge popularity, identify cultural differences, and calculate the positive financial impact Eurovision brings, but this information is gathered and collated through human input.

Reputation 62

Reputation Tourism Creativity Television 62

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Trends 0

Deirdre Breakenridge

SEPTEMBER 26, 2016

To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. We also were concerned that younger practitioners are assuming such prominent roles in issues management and crisis communication due to their limited experience with these issues – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management.

Ethics 69

Ethics Analysis Technology Data 69

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management. AI goes a stage further.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Burrelles Fresh Ideas

MAY 30, 2023

You also need to ensure that once the information is received, audiences can meaningfully engage with it. Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. This is why accessibility is a vital attribute of any PR campaign.

How To 40

How To Ethics Education Creativity 40

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. If you work in issues and crisis it can be especially acute. It drives ethical behaviour and creates an essential check on actions that go against the best interests of stakeholders. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. The Role of Technology on the Legal Market. Then the economy changed. It’s the CFO.

Agency 92

Agency Trends Marketing Survey 92

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As educators, maybe we won’t be pioneers in the technology world.

Education 150

Education Training Course Social Media 150

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

PR Conversations

AUGUST 11, 2015

Over 20 associations, representing every continent, attended the Credentials Summit and as a result the Global Alliance was commissioned to undertake research, drawing together all the existing capability frameworks, academic writing and professional body information into a Global Body of Knowledge. ethics and law. manages information.

Publicity 40

Publicity Crisis Communications Ethics Technology 40

PR Conversations

JUNE 20, 2015

Five long years, and after nearly 600 PR Conversation posts , we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. PR Sense – tackles ethical questions, reputation management and social responsibility.

Case Study 40

Case Study Study Ethics Social Media 40

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17. When employees are informed, this leads to trust.

Writing 190

Writing Communications Marketing B2B 190

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz.

Social Media 69

Social Media Media Resources Education 69

Maxim Behar

MAY 31, 2021

Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’. It requires a lot of consistency in the PR business because you must be prepared all time to react to a crisis. We were helping. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52