Institute for Public Relations

FEBRUARY 15, 2023

For instance, implicit bias training, designed to address inadvertent behaviors that could cause offense in the workplace, has been implemented in major corporations. As noted … Continue reading Policies promoting inclusivity are positively associated with workplace creativity →

Policies 40

Policies Creativity Training Corporate 40

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? The First Spokesperson Training.

Training 52

Training How To Video Corporate 52

Stephen Waddington

SEPTEMBER 10, 2020

Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s a mix of luck and good judgement. Technology, heathcare and areas of corporate development have continued to perform strongly. Here the challenge is unlocking scale and recruiting talent to grow.

Agency 122

Agency Creativity Marketing Government 122

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 96

Creativity Product Launch Examples Energy 96

Agility PR Solutions

FEBRUARY 21, 2019

New research from digital skills training firm BrainStation aims to identify digital trends for companies and individuals, and better understand the day-to-day experience of professionals. The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions.

Creativity 65

Creativity Trends Industry Training 65

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. 3) Training events or skills showcase. You can always flip this around and provide training too.

Resources 78

Resources Creativity Publicity Local 78

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Would probably include training on some kind of video editing program as well (i.e. ” What comes up? A handful of agencies. GarageBand).

Media Training 68

Media Training Training Social Media Media 68

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Onclusive

NOVEMBER 8, 2023

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

Deirdre Breakenridge

MAY 13, 2019

How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Example of video recognition technology. Too complicated?

Training 399

Training Video Analysis Data 399

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Executive Thought Leadership. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It claims that their books have been used to train ChatGPT.

Report 119

Report Publicity Training Policies 119

Presspage

NOVEMBER 1, 2023

Other clauses in aforementioned legislation are likely to state that overviews must be provided of copyrighted data that was used to train the model. Hallucinations Generative AI services based on LLMs are built and trained to generate language that is received positively by their users. At the same time, it comes with its own caveats.

Corporate 88

Corporate Communications Training Data 88

5W PR

MAY 7, 2024

After identifying key challenges, we outlined strategies for evolution: Job Searching & Hiring: Recognizing the shift towards multi-job applications, we emphasized the importance of companies standing out by meeting candidates where they are, leveraging creative content across platforms like Instagram and TikTok.

Employee 78

Employee Leadership System Instagram 78

Culpwrit

JULY 12, 2019

Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds. […] These simple phrases have the power to define our economy, our identities, and our culture.

Creativity 79

Creativity Training Brand Branding 79

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve. What is SXSW?

Brand 78

Brand Branding How To Film 78

Prohibition

DECEMBER 1, 2021

Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns. Creativity and imagination. We’re looking for someone who can demonstrate: Time management skills. Excellent written communication skills. Initiative.

B2C 133

B2C Healthcare Training Agency 133

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. As such, we are mindful of what we upload. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. As such, we are mindful of what we upload. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. . We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Deirdre Breakenridge

NOVEMBER 13, 2017

Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all. In addition, as PR professionals, we are trained to craft unique and decisive messages that help clarify our opinion on issues.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception.

Advertising 170

Advertising Advertising Analytics Data 170

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).”

Communications 105

Communications Ethics Corporate Conference 105

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. Problem-solving, abstract reasoning, and creativity all spike, as do wisdom and empathy.

Training 48

Training Creativity Groups Strategy 48

PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Stop boring them. The boss thinks that’s fluff? Pull out the data to prove that it’s not.

Writing 197

Writing Case Study Training Storytelling 197

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. With this, my mind is fresh everyday to think creatively for clients. Explain what is required . It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

APRIL 19, 2019

I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. Maybe you’ve wanted to block out more creative time during your week. Makes me laugh now. Chicago, Los Angeles, and so on.

Hotels 131

Hotels Training Viral Pitching 131

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. I’m doing a training session that will clearly walk you through the specific answers. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work. Good questions.

How To 148

How To Training Creativity Storytelling 148

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A trained PR expert has the experience to not only understand technology advantages, but build a narrative to guide positive visibility and thought leadership at the executive level. The right creative campaign, whether earned, paid, or both, can generate extraordinary benefits in the form of brand engagement, credibility, and even loyalty.

Leadership 182

Leadership Reputation Internal International 182