ImPRessions - Crenshaw Communications

MARCH 23, 2022

The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

Mark My Words

OCTOBER 13, 2022

Prince William gave the BBC a lashing over the deceptions employed by Martin Bashir to win the confidence of his mother, Diana, and demanded that the notorious Panorama interview never be shown again. Royal Family puts Martin Bashir interview aside to embrace BBC and social media, but told to be wary of TikTok (inews.co.uk).

Social Media 60

Social Media Interviews Media YouTube 60

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. See last week’s post for a deeper dive into PR facilitation of media interviews.

Interviews 136

Interviews Construction Report Journalism 136

Solo PR Pro

AUGUST 1, 2023

However, you can still attract top talent by being creative with your compensation package. Take the time to thoroughly review applications, conduct interviews, and check references. Involving trusted colleagues or advisors in the interview process can also provide valuable second opinions.

Employee 87

Employee Small Business Resources Insurance 87

MaccaPR

JULY 13, 2017

In competing with other PR agencies, Spong had a clear differentiator – awards, including “PR Agency of the Year” four times running and “Creative Agency of the Year” twice. All of them use their favorite list of buzzwords – every agency is collaborative, integrated, creative and authentic and thinks outside the box, right?

Agency 97

Agency Interviews Film Advertising 97

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. ” Each individual I interviewed held their own well-reasoned perspective that they clearly articulated for me, and I’m sure they would do the same for others. ” In Section 2L.07,

Guidelines 95

Guidelines Transportation Creativity Airlines 95

PR for Anyone

APRIL 3, 2024

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. With encouragement from her son, Adelina claimed her inner “storm” (a term coined by her son in reference to the iconic X-Men character).

Fashion 130

Fashion Instagram Industry Meeting 130

PRSay

JUNE 3, 2022

Today’s workforce market is seeing candidates with multiple offers, counteroffers and everything from a generous sign-on bonus to more creative compensation structuring (e.g., On the candidate end, we are serving as an advocate on behalf of the candidates we interview and screen for a role. Lights, Camera, Interview.

Interviews 87

Interviews Employee Financial LinkedIn 87

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary. Do show creativity. Do know your prospective employer’s business inside out. . Smart candidates start doing this very early in a hiring cycle.

Publicity 120

Publicity B2B Fashion Sports 120

Solo PR Pro

SEPTEMBER 5, 2023

Get creative with thought leadership. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Encourage your network to refer you to their peers. Take your thought leadership to another level by creating your own podcast, column or show. Create resources.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. Again, refer to your plan. Devour all things creative. I’ve always enjoyed storytelling and writing. Tell stories.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. In TV news interviews of the rescue, Ramsey mentioned he’d been eating a Big Mac when he heard the victims’ shouts for help.

Brand 160

Brand Branding Viral Crisis Management 160

Cision

DECEMBER 4, 2015

I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Given how pressed for time executives are, drafting responses isn’t just a nice way to help them prepare – it’s often instrumental in getting them to agree to the interview in the first place.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. Build Trust with Content Interviews First. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them.

B2B 60

B2B Blogging How To Media 60

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Be creative and convincing in telling your story. Leave out skills, hobbies and references.

Real Estate 129

Real Estate Education Fashion Interviews 129

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity.

Corporate 149

Corporate Viral Community Crisis 149

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

OnePitch

JULY 26, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. I really like it when they refer to my latest piece, and they start it with, “Hey, Karla. It was super creative, and it really caught my attention.”. [00:08:09] 00:08:21] BB: That’s so creative. . [00:08:22]

Pitching 52

Pitching Writing Creativity Fashion 52

Cision

DECEMBER 3, 2015

Competitors start to refer business to you because they perceive they can’t do it as well as you do. You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. Images: Brad.K , Bill Selak , Susanne Nilsson ( Creative Commons ).

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. See these related interviews: Startup Marketing? It’s just that we never called it that.

Marketing 69

Marketing Content Marketing Sports B2C 69

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. Often, implicit bias is the culprit in this apparent disconnect.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Mark My Words

JUNE 15, 2018

Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. So many people draw their, their references from tin-foiled hat lunatics on YouTube. and options for policy. Ladies and gentlemen, what has changed? Really, what has changed?

Policies 60

Policies Industry Newspapers Interviews 60

Landis PR

JANUARY 18, 2023

ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Yet it’s an interview dodge worthy of a real-life PR pro. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What are the fun and creative uses for ChatGPT? A much less compelling read for a 30-year PR veteran.

Education 52

Education Training Technology Journalism 52

Cision

JUNE 16, 2015

I do my best to manage expectations for my clients so they’re not disappointed when Barbara Walters doesn’t call them for an interview. This refers to how many times it appeared online, either directly on a webpage or in an RSS feed. Images: jkfid , Okko Pyykkö ( Creative Commons ). Yea, I just dated myself.).

Measurement 120

Measurement Software Nonprofit Analytics 120

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. They interview their clients and staff and will educate, entertain and inform with their content. Communication experts are creative, detail oriented and extremely hardworking. I’m not quite sure how they manage so many tasks. However, on occasion, I spot a piker.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

NewsWhip

NOVEMBER 13, 2020

The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? Brett Speed of culture? I like that.

Agency 78

Agency Creativity Instagram Trends 78

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

How To 136

How To Case Study Meeting Examples 136

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You can only speak in acronyms so long , but a good Game of Thrones reference can take you from potentially-deleted email to response. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). Think Holistically.

B2B 60

B2B Interviews Strategy Product Launch 60

The Hoffman Agency

AUGUST 21, 2019

Take Our Daughters and Sons to Work Day , more commonly referred to as Bring Your Child to Work Day , has been an American tradition for decades, but with the changing attitudes toward marriage, children and professionalism, our Washington office decided the institution needed a modern spin.

Storytelling 31

Storytelling Technology Publicity Exercises 31