Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? This is a common issue. Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

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Rubio’s appeal to youth includes TV references, Snapchat, emojis

PR Daily

Marco Rubio, R-Florida, became the latest candidate to announce a bid for the presidency Monday, and his big pitch focused squarely on young voters. Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” he said, indirectly referencing Hillary Clinton. But yesterday is over, and we are never going back.”. Rubio went on to describe his children’s generation as “the most important generation in American history.”.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

” 4) Vendors aren’t asking for customers references enough. Despite being happy with a product, “less than a quarter of buyers have served as a customer reference, provided a testimonial, or participated in a case study for the vendor they bought from,” according to the report.

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5 Great Posts on How to Create a Content Strategy


blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

While the McKinsey study references agile marketing , there’s a contrarian idea that has been going around for a while: agile marketing is a crutch for those that don’t have a strategy. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.”

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

His second point – and this is a screenshot which you can click for higher resolution – reads: You see the reference to content marketing? Outbrain is one most recognizable brands in advertising technology (adtech).

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

If you are reaching out to the right analysts, they’ll save these quarterly roundup emails for reference. 5) Pull out all the stops for references. When it comes time for references, this can make or break your chances of getting into a report.

Rethinking What It Means to Amplify the Customer’s Voice

Ishmael's Corner

Business Communications Communications Industry PR amplify the customer's vocie b2b customer references conventional PR cusatomers in pr customer influence customer reviews customer testimonials customers in public relations digital communications elevate the customer's voice owned mediaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign.

Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

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Tracking News Releases and Measuring Success

The Proactive Report

And as you can see the referring sites also had a big jump – 4.33% to 20.50%. It is most likely to be either search engines or referring sites. You’ll find this under Referring Sites. Which referring sites send you the most traffic.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Karen’s book can be described in three words … handy reference guide. Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Survivor Continues to Live Up to Its Name

Ron Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

#DataTalk: Harnessing Big Data to Propel PR


Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

The Key to Overpowering Arrogance

PR Expanded

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner.

3 Great Ways To Acquire Earned Media with PR

Ron Torossian

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Chart Porn and the PR Condition

PR News

It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among PR News Measurement Conference attendees of the many… Continued. When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

Paltry references. Once a decision is imminent, a prospective client may ask an agency for references. As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

Reference: Redmond, J., A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns


Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like.

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Manipulating PR out of a mess


Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. Masters of manipulation. Spin doctors.

Breaking Down the AP Stylebook’s New Rules on Gender


Nash said that some transgender individuals (who do not identify with the biological sex of their birth) eschew the gender binary altogether and refer to themselves as “gender-nonconforming,” meaning their gender expression differs from conventional expectations of masculinity and femininity.

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PR Measurement Course

The Proactive Report

How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 195

#SelfPub – Part 3: The RESET Style Guide


Use between when referring to two items. Avoid when referring to -iennial, -annual, weekly. The book itself is still referred to as Catch-22. They only take a cap when you’re referring to just Dad or Mum. Upper-case “g” when referring to the company.

3 Facebook Ad Statistics to Take Note Of


A checkout refers to a user who became a customer after viewing your ad, so cost per checkout is a vital metric when determining the overall efficacy of your marketing tactics. Facebook ads can be an incredibly effective method of reaching out to customers.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything


I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. One of the greatest results since starting our show is when applicants or new business leads reference it as a reason for contacting us!

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Step-By-Step Guide to Measuring PR with Google Analytics


With Google Analytics, you get hard data to use as a valuable reference for your campaigns. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEO

Beware the 4 Killers of Clarity in PR Writing


Jargon — Jargon refers to words used in a context that can only be fully understood by experts on a subject. Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work.

PR Measurement Course

The Proactive Report

How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 195

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

Hang it on your desk, on your office wall or anywhere you can easily reference it when working out the specifics of the visual assets to accompany your Facebook posts. To properly target and engage your audience on Facebook, you need impressive visual assets.

The Pros Weigh In: The Best Books for the Marketer on Your List


Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

Four Ways to Stay Curious & Creative in Our Digital World

PR Expanded

These newfound interests then give you material that you can reference when professionally engaging with new audiences. A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever.

When Personalization Backfires


Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social ….

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age


Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing. [By Alex Hoag].

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity. The practice of public relations is seen as a creative one, but it often depends on meticulous preparation.