Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? This is a common issue. Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

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Coke pulls Fanta ad which refers to 1940 Germany as 'good old times'

PR Daily

While World War II may have spawned the “greatest generation” in the United States, these weren’t exactly what anyone would refer to as “good old times” in Germany. Fanta was created 75 years ago in Germany, which would place its birth right around the peak of Nazism in that country.

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Rubio’s appeal to youth includes TV references, Snapchat, emojis

PR Daily

Marco Rubio, R-Florida, became the latest candidate to announce a bid for the presidency Monday, and his big pitch focused squarely on young voters. Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” he said, indirectly referencing Hillary Clinton. But yesterday is over, and we are never going back.”. Rubio went on to describe his children’s generation as “the most important generation in American history.”.

Rethinking What It Means to Amplify the Customer’s Voice

Ishmael's Corner

Business Communications Communications Industry PR amplify the customer's vocie b2b customer references conventional PR cusatomers in pr customer influence customer reviews customer testimonials customers in public relations digital communications elevate the customer's voice owned mediaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

10 Tips to Get Referrals

Solo PR Pro

When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Look to your network for people that can refer business, such as former colleagues, current and past clients, and other solo pros.

5 Great Posts on How to Create a Content Strategy

Journalistics

blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign.

Persona: Guide and History of Persona Marketing

Ronn Torossian

Its antonym was “persona non grata” which referred to someone not being […].

#DataTalk: Harnessing Big Data to Propel PR

Onclusive

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

Insights, trends, and innovations from the Cannabis World Congress

Agility PR Solutions

The event, commonly referred to as CWCB, is known as a leading forum for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and […].

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How to nail subject-verb agreement with indefinite and collective nouns

PR Daily

These nouns take either singular or plural verbs, depending on whether the word refers to the group as a unit or to its members as individuals. If the group is referred to as a unit, the singular verb is used. When the subject refers to a unit amount or a lump sum, the verb is singular.

Unless You’re a Masochist, Avoid Polarizing Social Media Engagement

Culpwrit

When it was time to move on, my two strongest references came from the […]. A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana.

New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? New research from […].

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The origins and meanings of 15 common military terms

PR Daily

Derived from medieval Latin armata (“army”)—also the source of the Spanish term armada , meaning “war fleet”—referring to a nation’s entire body of land forces or to one major unit of that body. Did you know that ‘host’ and ‘hostile’ have the same derivation?

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Are U.S. marketers sleepwalking into trouble In China?

Agility PR Solutions

The research is the next iteration in the LEWIS Bay to Bay series, referring to the dual centers of […]. New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S.

Rebuild Consumer's Trust in the Marketplace

TrendKite

The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it

Why ‘they’ should prevail as a nonbinary-gender pronoun

PR Daily

Merriam-Webster recently announced that it has provided an additional sense in the definition for the pronoun they : “used to refer to a single person whose gender identity is nonbinary.”

Embracing a Cult Following

HMA Public Relations

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – […].

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Karen’s book can be described in three words … handy reference guide. Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Survivor Continues to Live Up to Its Name

Ronn Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

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Singapore clothing brand apologizes for rape joke

PR Daily

It should be blatantly obvious that no brand should ever use any form of rape joke or reference to sell its wares. It seemed to be a terrible reference to how affordable its sale merchandise was.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing. [By Alex Hoag].

Pearson Podcasting: How ‘This Is Us’ Can Help Us Become Better Podcasters

PR Expanded

Mention any reference materials such as books or albums while discussing the topic? A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner.

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

But how do you know what term refers to what metric? Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. Page views refer to the number of pages that have been viewed on a website. What does bounce rate refer to?

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Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEO

How to Become a Media Darling

Flack's Revenge

The tips reference examples from technology and politics. This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

AP style rules for commonly confused words

PR Daily

Use the latter term when you’re referring to an object that supplements or completes another (or the act of doing so): Complement is a noun and a verb denoting completeness or the process of supplementing something: The ship has a complement of 200 sailors and 20 officers.

15 French terms that English speakers might be misusing

PR Daily

cause célèbre (“celebrated cause”): controversial or emotionally weighted issue—obsolete in French, but originally referred to a sensational or unusual legal decision or trial. en suite (“as a set”): usually refers to a bedroom and bathroom connected to each other—not used as such in French.

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A lot of media mentions = BAD for an airline

CivicFeed Insights

Yes, we can click and see that the jumping here refers to stock price. Singapore Airlines is highly rated by almost everyone. Media mentions? Not too bad: Even better to be Cathay Pacific, or Japan Airlines.

3 ways to create a marketing plan that works

Agility PR Solutions

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential.

How to Change a Law

Ronn Torossian

An assault refers to any situation where an offender struggles to get … READ MORE ».

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