Agility PR Solutions

SEPTEMBER 17, 2023

Greenwashing is a word we first heard years ago, and it’s an interesting term; greenwashing refers to businesses that claim to be eco-conscious, yet, in reality, aren’t worthy of the term. Businesses may say they’re ‘green’ or ‘sustainable,’ but their actions may say (or scream) otherwise.

How To 96

How To Blogging Publicity Trends 96

Ronn Torossian

NOVEMBER 28, 2022

The term simply refers to how easily customers can recognize the products and services of a […]. When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal.

Brand 195

Brand Branding Marketing 195

Agility PR Solutions

JULY 31, 2023

Thought leadership refers to the position of being an authoritative voice and a go-to resource in a specific industry or field. In today’s competitive business landscape, building trust with customers and establishing credibility are essential for success. One effective strategy for achieving this is thought leadership.

Leadership 145

Leadership Brand Branding Resources 145

HMA Public Relations

SEPTEMBER 20, 2023

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

Writing 70

Writing Blogging Publicity 70

Garrett Public Relations

JULY 22, 2023

Some might refer to it as publicity or media coverage. Earned media – it’s a focus of many public relations campaigns. What is earned media? It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Publicity 136

Publicity Media Course Small Business 136

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Brand 195

Brand Branding Publicity Consumer 195

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Technically it refers to a set of data so large that traditional technology is unable to analyze it. It’s important to note that AI is a broad term that refers to the simulation of human intelligence in machines programmed to think like humans and mimic their actions. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Pitching Communications Technology 296

Business Wire

JUNE 16, 2020

What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

Blogging 338

Blogging Government Communications Publicity 338

Ronn Torossian

DECEMBER 30, 2021

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

Advertising 195

Advertising Advertising Trends Technology 195

PRSay

JUNE 13, 2023

Here’s a recap that includes a few of the rules for terminology used during Pride Month: • LGBTQ+ (revised to add the + sign) Acceptable in all references for lesbian, gay, bisexual, transgender, and queer and/or questioning, plus other sexual and gender minorities. These include several updates to gender and sexual orientation.

Writing 88

Writing Publicity Conference Report 88

Agility PR Solutions

MAY 18, 2023

Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media. Consistency in […] The post Developing a consistent brand voice across social media channels appeared first on Agility PR Solutions.

Social Media 140

Social Media Brand Branding Media 140

PRSay

MARCH 25, 2022

Lowercase all references to bitcoin and other cryptocurrencies, such as ethereum, litecoin and dogecoin. References to individual cryptocurrencies should use the singular form: “Thieves reportedly stole bitcoin worth $15 million.” Use plural forms for specific quantities of cryptocurrency, such as six bitcoins. blockchain.

Banking 183

Banking Technology Guidelines Sports 183

Business Wire

FEBRUARY 8, 2021

Also commonly referred to as the Spring Festival or Lunar New Year in China, t his year’s celebration of the Year of the Ox begins February 12, 2021, and lasts through February 22, 2021. Chinese New Year (CNY) is just around the corner! In Chinese culture, the ox is considered industrious and methodical.

Blogging 234

Blogging Industry Publicity 234

Ronn Torossian

APRIL 12, 2021

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

Strategy 195

Strategy Marketing 195

Wadds Inc.

AUGUST 10, 2023

A diary, notes, and Mendeley reference management system, helped me keep up with everything. I’ve wasted ten times more time searching for a reference than it took to read and make notes about the material initially. I’ve recently started over, scrapped my original reference management software application, and rebuilt my workflow.

Publicity 79

Publicity System Tools Study 79

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]. The post Fact or Opinion?

Analysis 262

Analysis Brand Branding Web 262

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Choose wisely and check references. If you’re vetting a new freelance consultant, it pays to query them thoroughly about recent work and relevant expertise, and to speak with the references they supply, as well as those they don’t. PR is really a very small industry. . Manage their time.

How To 327

How To Agency Interviews Communications 327

The Hoyt Organization

JULY 27, 2023

Soft skills refer to personal attributes and interpersonal skills that allow someone to interact and work […] The post Essential Skills For Great Leaders And PR Professionals appeared first on The Hoyt Organization. They are humble, have credibility and are authentic.

Communications 97

Communications Media Relations Publicity Media 97

Wadds Inc.

JUNE 14, 2023

My reference management system is creaking. We’ve also linked to the paper, uploaded a copy for future reference and extracted metadata. A future task is figuring out how to link the data in Notion to a reference management system for when I’m writing up a dissertation or paper. Each book or research paper has its own record.

Writing 79

Writing Study Knowledge Base Pitching 79

Agility PR Solutions

AUGUST 6, 2023

When artificial intelligence pioneer Geoffrey Hinton gave up his CEO position at Google earlier this year on his mission to sound the alarm about the dangers of the AI he helped create, he wasn’t necessarily referring to the tech itself, but rather the risks of putting it in the hands of malicious intenders. “It

Data 78

Data Google Publicity Trends 78

Ronn Torossian

JULY 3, 2020

Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. PPC fell sharply the first few weeks after the […]. The post Is PPC Back?

Agency 195

Agency Publicity Strategy Marketing 195

Ronn Torossian

MARCH 30, 2020

It refers to a raft of content marketing, social media, digital marketing […]. Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. The post A Guide to Narrative Driven PR appeared first on.

Social Media 195

Social Media Content Marketing Publicity Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. Typically an executive is invited to an interview because they’re seen as a subject-matter expert.

Interviews 292

Interviews Course Communications Publicity 292

Agility PR Solutions

JUNE 27, 2023

Brand reputation refers to how consumers perceive a specific brand based on its image, values, and performance. It is a critical factor that influences consumer behavior and drives the success of a business.

Reputation 78

Reputation Measurement Brand Branding 78

The Proactive Report

FEBRUARY 27, 2021

It is not possible to use someone else’s material without reference all the time. You can undoubtedly avoid this problem by coordinating your notes and arranging a whole series of references along the way. There are different reference styles, and each has its standards for references.

Reputation 130

Reputation Agency Content Marketing Writing 130

Ronn Torossian

DECEMBER 2, 2019

Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.

Marketing 195

Marketing Software Publicity Brand 195

Prowly

OCTOBER 12, 2020

Here’s when PR outreach (also referred to as media outreach) comes in. Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. I asked PR experts to shed some light on the meaning of PR outreach, along with […].

Examples 196

Examples Tools How To Media 196

Axia PR

OCTOBER 4, 2022

Mark refers to four lessons we can learn from the series and tips for implementing these lessons into your work and work environment. In this episode, Mark Mohammadpour, CEO of Chasing the Sun, joins host Jason Mudd to discuss four lessons of empathy taken from the hit TV series “Ted Lasso.” Tune in to learn more!

Corporate 118

Corporate Communications 118

Agility PR Solutions

FEBRUARY 7, 2022

The term refers to the way you, as a representative for your company, interact with the public and the media to create a strong image for your business. Public relations is crucial for maintaining a positive image for your company or brand. If you plan for your company to make an impact outside of its […].

Publicity 146

Publicity Media Brand Branding 146

NewsWhip

JUNE 1, 2023

The most engaged article to surface about AI this year was about Dr. Geoffrey Hinton, also referred to as the ‘Godfather of AI”, leaving his job at Google in order to speak freely on the risks of AI.

Viral 147

Viral Publicity Ethics Social Media 147

Agility PR Solutions

JUNE 8, 2021

Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social media, the speed at which bad news travels has only increased in both speed and impact. That […].

Crisis 170

Crisis Social Media Travel Media 170

ImPRessions - Crenshaw Communications

JUNE 23, 2020

But don’t be afraid to be personal It can be refreshing for a bylined article to contain a reference to a personal situation or observation – if it’s relevant to the topic at hand.

Pitching 293

Pitching Publicity Brand Branding 293

Agility PR Solutions

AUGUST 18, 2021

Understanding the different steps a buyer goes through in their head before committing to a transaction—usually referred to as the buyer’s journey—should […]. The post 5 effective marketing tools to generate leads during the consideration stage of a funnel appeared first on Agility PR Solutions.

Tools 161

Tools Marketing Analysis Publicity 161

Axia PR

JUNE 27, 2023

Social media often gets referred to as “shared media,” and for good reason. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers , employees, investors, and the general public.

Social Media 87

Social Media Reputation Communications Media 87

Agility PR Solutions

AUGUST 25, 2021

Big Data The term ‘big data’ refers to large, diverse sets […]. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR.

Publicity 147

Publicity Technology Industry Big Data 147

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

Or, you may be able to refer to a colleague or mutual journalist friend to help them make the connection. But of course if you see a journalist tweet about a trend relevant to a story you’re pitching or a post asking for POVs from industry experts, you should reference it in your pitch. Follow them on social media .

Pitching 156

Pitching Media How To Publicity 156

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Social Media 78