Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

Coke pulls Fanta ad which refers to 1940 Germany as 'good old times'

PR Daily

While World War II may have spawned the “greatest generation” in the United States, these weren’t exactly what anyone would refer to as “good old times” in Germany. Fanta was created 75 years ago in Germany, which would place its birth right around the peak of Nazism in that country.

Trending Sources

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

5 Great Posts on How to Create a Content Strategy


blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

Survivor Continues to Live Up to Its Name

Ron Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

The Pros Weigh In: The Best Books for the Marketer on Your List


Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

#DataTalk: Harnessing Big Data to Propel PR


Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything


I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

Inbound Marketing is a New Paradigm

Doktor Spinn

Here’s a slide with a few examples to illustrate the difference: This way of drawing the line between those who know you and those who don’t know you is nothing new: In traditional marketing, this has been referred to as the difference between “push- and pull marketing.”

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The Power of One Very Happy Customer

Doktor Spinn

Here’s the thing: When Just One Person is Enough In theory, you only need to reach one other person, as long as that person becomes a customer for life and refers one other equally dedicated customer each month. This article originally appeared on Idea Hunt.

We Asked Today’s PR Influencers: What is #CreativePR?


Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. This is post 1 of our 5-part #CreativePR blog series.

Well, this is awkward…


Referral – someone who has worked with us before refers us to them. So funny story. Sort of. Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be. Our bad.

The Best Way to Handle Online Trolls: Engage Versus Ignore


Other 2 kids are fine,” the former referring to Lindy, the latter to her 2 siblings. Conventional wisdom suggests the best way to deal with online trolls is to ignore them.

Back to Basics: Press Release “Musts” To Check For Before You Submit


Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ). By Angela Buna & Kait Fowlie].

Mental resilience

Stephen Waddington

Ultimately l sought professional help from a doctor who referred me to a psychologist. This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life.

7 Steps To Creating Customer Personas To Build Your Consumer Brand


Summarize all the information you’ve collected in a short document so you can easily refer to it when planning your next marketing campaign. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed.

4 Ways to Link Facebook Posts to Business Outcomes


Measurement of this kind is oftentimes referred to as “last-touch attribution.” Google lists some of the popular attribution models on its support site : Last Interaction – 100 percent attribution to last action (this is what I referred to as “last-touch”).

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

This isn’t about having three references “on request,” but about knowing what skills you’ll need to add value years from now. Everyone dreams of that PR job - The One.

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Reference specific experience. Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank.

PR Pro Showcase: Michelle Garrett

Rock the Status Quo

Some of my former colleagues still refer business to me, even after all these years. One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

A good response flow chart will: Provide your team with a visual reference to help them assess any given situation.

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

What simple holding statement or referring lines are they taught to use – or do you just instruct them to clam up? By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

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Optimizing Your Content in the New SEO Environment


These links still carry the value of delivering quality referring traffic like journalists and end users to the company newsroom,” she says. [By Aaron Broverman].

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A Love Letter to Publicists from the Media

Critical Mention

When you reference articles we wrote or praise segments we produced, you warm our hearts and get our attention. Dear Publicist, Please forgive the impersonal nature of this message.

AP’s 2017 Stylebook Includes New Rules for Citing Gender


” Froke said writers need to clarify that “they” refers to only one person. With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun.

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Influencer Marketing – Owned or Earned?

The Proactive Report

71 percent of consumers are more likely to make a purchase based on a social media reference.

Everything PR Pros Need to Know About Influencer Marketing Part II

Business Wire

Refer to your contract! Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans.

Improve Brand Storytelling by Making Your Audience the Main Character


Combining nostalgia with absurdity or current pop culture references could also make it memorable. When it comes to marketing and branding, there’s a vast array of techniques to employ.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know


Above the fold” comes from the newspaper business and refers to the top half of a broadsheet newspaper—basically the most important news of the day.

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Leverage These 4 Media Types to Impact Your Audience


Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Shared media often refers to social media and includes retweets, shares, likes and more.

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Communicate From the Inside Then Out: Build Trust and Relationships Through Communications

Ryan Foran

When the public or your staff demands "more transparency", this is often what they are referring to. When people talk about "communication is key", this is the type of philosophy and strategy they are referring to. The public should never receive information before your own staff.

5 “Must Include” Items for your Crisis Management Plan

Melissa Agnes

Contrarily, if you already have a CRM or other systems that contain all of this contact information for one or more stakeholder groups, be sure to: Tag the appropriate data for easy reference, access and filtering in the heat of the moment.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

She is sometimes referred to as “iJess” due to her omnipresence and saver of all sanities. College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests.

6 Tips For Picking The Right PR Firm For You

ImPRessions - Crenshaw Communications

Don’t neglect references. Speaking to references isn’t a surefire solution, but it helps to raise red flags, if there are any.

5 New Year’s Resolutions for PR Professionals in 2016


A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least.

5 Traits of a Great Origin Story


It stays with us and becomes a frame of reference and a part of our truths. “I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

How to Build Your Own Powerful Marketing Performance Tools

PR 20/20

The platform I'm referring to is the combination of Google Sheets and Google Apps Script. By losing our biggest family golf championship, I stumbled upon an insanely powerful, free platform that lets you build your own marketing performance tools.

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. It’s a joke in our business that no one outside public relations really understands what we do.