Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

Coke pulls Fanta ad which refers to 1940 Germany as 'good old times'

PR Daily

While World War II may have spawned the “greatest generation” in the United States, these weren’t exactly what anyone would refer to as “good old times” in Germany. Fanta was created 75 years ago in Germany, which would place its birth right around the peak of Nazism in that country.

Trending Sources

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

5 Great Posts on How to Create a Content Strategy


blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

Survivor Continues to Live Up to Its Name

Ron Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

The Pros Weigh In: The Best Books for the Marketer on Your List


Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything


I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

#DataTalk: Harnessing Big Data to Propel PR


Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

How Content Makes Loyal Fans: Part One

The Proactive Report

Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand.

Well, this is awkward…


Referral – someone who has worked with us before refers us to them. So funny story. Sort of. Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be. Our bad.

We Asked Today’s PR Influencers: What is #CreativePR?


Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. This is post 1 of our 5-part #CreativePR blog series.

The Best Way to Handle Online Trolls: Engage Versus Ignore


Other 2 kids are fine,” the former referring to Lindy, the latter to her 2 siblings. Conventional wisdom suggests the best way to deal with online trolls is to ignore them.

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. One of the greatest results since starting our show is when applicants or new business leads reference it as a reason for contacting us!

5 Reasons Why Communications Internships Are Extremely Beneficial


These people can lead to references, introductions and even best friends. The larger network you build, the more references, introductions, and best friends you will obtain. As a freshman marketing major in college, finding an internship was not easy.

Back to Basics: Press Release “Musts” To Check For Before You Submit


Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ). By Angela Buna & Kait Fowlie].

8 sticky note walls to keep our team on track

Frederik Vincx

Initially we referred to them as “sections”, “themes”, or “categories”, which caused confusion at times. While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much.

7 Steps To Creating Customer Personas To Build Your Consumer Brand


Summarize all the information you’ve collected in a short document so you can easily refer to it when planning your next marketing campaign. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed.

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

This isn’t about having three references “on request,” but about knowing what skills you’ll need to add value years from now. Everyone dreams of that PR job - The One.

4 Ways to Link Facebook Posts to Business Outcomes


Measurement of this kind is oftentimes referred to as “last-touch attribution.” Google lists some of the popular attribution models on its support site : Last Interaction – 100 percent attribution to last action (this is what I referred to as “last-touch”).

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

A good response flow chart will: Provide your team with a visual reference to help them assess any given situation.

PR Pro Showcase: Michelle Garrett

Rock the Status Quo

Some of my former colleagues still refer business to me, even after all these years. One of my favorite things about my Twitter chat, #PRprochat, is that it brings smart new people into the spotlight, giving them a chance to shine and make new connections.

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

What simple holding statement or referring lines are they taught to use – or do you just instruct them to clam up? By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

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How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Reference specific experience. Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank.

Optimizing Your Content in the New SEO Environment


These links still carry the value of delivering quality referring traffic like journalists and end users to the company newsroom,” she says. [By Aaron Broverman].

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The Power of One Very Happy Customer

Doktor Spinn

Here’s the thing: When Just One Person is Enough In theory, you only need to reach one other person, as long as that person becomes a customer for life and refers one other equally dedicated customer each month. This article originally appeared on Idea Hunt.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know


Above the fold” comes from the newspaper business and refers to the top half of a broadsheet newspaper—basically the most important news of the day.

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The How and Why of PR Attribution


In advertising, impressions refers to the number of eyes an ad receives. Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance.

Inbound Marketing is a New Paradigm

Doktor Spinn

Here’s a slide with a few examples to illustrate the difference: This way of drawing the line between those who know you and those who don’t know you is nothing new: In traditional marketing, this has been referred to as the difference between “push- and pull marketing.”

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5 “Must Include” Items for your Crisis Management Plan

Melissa Agnes

Contrarily, if you already have a CRM or other systems that contain all of this contact information for one or more stakeholder groups, be sure to: Tag the appropriate data for easy reference, access and filtering in the heat of the moment.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans.

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

” He presses his case by saying that women “prefer jobs in social or artistic areas” while “more men may like coding” and – though professing to reject stereotypes – refers to a “higher drive for status” among men and a female dislike for long hours and stressful work.

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

5 Traits of a Great Origin Story


It stays with us and becomes a frame of reference and a part of our truths. “I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it.

Communicate From the Inside Then Out: Build Trust and Relationships Through Communications

Ryan Foran

When the public or your staff demands "more transparency", this is often what they are referring to. When people talk about "communication is key", this is the type of philosophy and strategy they are referring to. The public should never receive information before your own staff.

5 New Year’s Resolutions for PR Professionals in 2016


A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least.

Leverage These 4 Media Types to Impact Your Audience


Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Shared media often refers to social media and includes retweets, shares, likes and more.

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6 Tips For Picking The Right PR Firm For You

ImPRessions - Crenshaw Communications

Don’t neglect references. Speaking to references isn’t a surefire solution, but it helps to raise red flags, if there are any.

TCIP #045 – The American Red Cross’s Social Media Command Center with Curtis Midkiff

Melissa Agnes

Interesting is an understatement when referring to this episode of TCIP. Welcome to episode #045 of The Crisis Intelligence Podcast, with Melissa Agnes and Curtis Midkiff. The American Red Cross is known for their amazing, life saving emergency management and humanitarian work. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times.

How to Build Your Own Powerful Marketing Performance Tools

PR 20/20

The platform I'm referring to is the combination of Google Sheets and Google Apps Script. By losing our biggest family golf championship, I stumbled upon an insanely powerful, free platform that lets you build your own marketing performance tools.