How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? This is a common issue. Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

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Rubio’s appeal to youth includes TV references, Snapchat, emojis

PR Daily

Marco Rubio, R-Florida, became the latest candidate to announce a bid for the presidency Monday, and his big pitch focused squarely on young voters. Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” he said, indirectly referencing Hillary Clinton. But yesterday is over, and we are never going back.”. Rubio went on to describe his children’s generation as “the most important generation in American history.”.

All references to Christmas or end of year removed. We can do a round up at the appropriate time.

Mark My Words

A Friday thought or two. Borkowski has retained the heart of its culture throughout all the change and technological advances around us. We are a company based on creativity and bravery, but also and perhaps most importantly, on loyalty and commitment and, this is the bit I am most proud of – that quietly what we have always delivered, we are still delivering – news campaigns that actually have an impact. That’s all I am saying.

Rethinking What It Means to Amplify the Customer’s Voice

Ishmael's Corner

Business Communications Communications Industry PR amplify the customer's vocie b2b customer references conventional PR cusatomers in pr customer influence customer reviews customer testimonials customers in public relations digital communications elevate the customer's voice owned mediaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

10 Tips to Get Referrals

Solo PR Pro

When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Look to your network for people that can refer business, such as former colleagues, current and past clients, and other solo pros.

5 Great Posts on How to Create a Content Strategy

Journalistics

blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign.

New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? New research from […].

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Insights, trends, and innovations from the Cannabis World Congress

Agility PR Solutions

The event, commonly referred to as CWCB, is known as a leading forum for dispensary owners, growers, suppliers, investors, medical professionals, government regulators, legal counsel, and […].

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Infographic: What communicators should know about fonts

PR Daily

Typeface” officially refers to a group of fonts with unique characteristics. Font” refers to the specific size and color of a character within a typeface. . What’s the difference between a font and a typeface? Which fonts are preferred by online readers and consumers?

#DataTalk: Harnessing Big Data to Propel PR

Onclusive

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

The origins and meanings of 15 common military terms

PR Daily

Derived from medieval Latin armata (“army”)—also the source of the Spanish term armada , meaning “war fleet”—referring to a nation’s entire body of land forces or to one major unit of that body. Did you know that ‘host’ and ‘hostile’ have the same derivation?

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How to nail subject-verb agreement with indefinite and collective nouns

PR Daily

These nouns take either singular or plural verbs, depending on whether the word refers to the group as a unit or to its members as individuals. If the group is referred to as a unit, the singular verb is used. When the subject refers to a unit amount or a lump sum, the verb is singular.

Rebuild Consumer's Trust in the Marketplace

TrendKite

The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Heads down – This phrase does not refer to low self-esteem.

Embracing a Cult Following

HMA Public Relations

As Game of Thrones excitement dies down just days after the series finale, I can’t help but notice that references have been popping up everywhere – […].

Survivor Continues to Live Up to Its Name

Ronn Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Karen’s book can be described in three words … handy reference guide. Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

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How to Become a Media Darling

Flack's Revenge

The tips reference examples from technology and politics. This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition.

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Don’t use two words or more, when one will do

Stephen Waddington

Excellent writing demands excellent editing. Here are some personal copywriting suggestions. What have I missed? I’m a student of David Ogilvy. The founder of the eponymous named agency Ogilvy & Mather is one of the sharpest copywriters of our time.

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27 business terms all communicators should know

PR Daily

In business, this term refers to when you have a legal obligation to pay or otherwise settle a debt. This refers to how easily an asset can be converted into cash. This refers to a stream of expected, periodic sales, instead of one-off purchases.

Tips for Perfecting Your Media List

Konnect Agency

Building Out Your List Now that you have determined your target audience and gathered all your media contacts from careful research, use a spreadsheet to build out your list and provide yourself with a convenient document to refer back to.

Singapore clothing brand apologizes for rape joke

PR Daily

It should be blatantly obvious that no brand should ever use any form of rape joke or reference to sell its wares. It seemed to be a terrible reference to how affordable its sale merchandise was.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

AP style rules for commonly confused words

PR Daily

Use the latter term when you’re referring to an object that supplements or completes another (or the act of doing so): Complement is a noun and a verb denoting completeness or the process of supplementing something: The ship has a complement of 200 sailors and 20 officers.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing. [By Alex Hoag].

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

3 ways to create a marketing plan that works

Agility PR Solutions

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential.

How to Change a Law

Ronn Torossian

An assault refers to any situation where an offender struggles to get … READ MORE ».

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The Key to Overpowering Arrogance

PR Expanded

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner.

15 French terms that English speakers might be misusing

PR Daily

cause célèbre (“celebrated cause”): controversial or emotionally weighted issue—obsolete in French, but originally referred to a sensational or unusual legal decision or trial. en suite (“as a set”): usually refers to a bedroom and bathroom connected to each other—not used as such in French.

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Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEO

12 recent AP style changes

PR Daily

A winter weather chat with Paula Froke offered some helpful reminders: Snow flurries refer to “intermittent light snowfall of short duration (generally light snow showers) with no measurable accumulation.”. USMCA is acceptable for subsequent references.

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

Paltry references. Once a decision is imminent, a prospective client may ask an agency for references. As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list.

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