Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? This is a common issue. Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

Rubio’s appeal to youth includes TV references, Snapchat, emojis

PR Daily

Marco Rubio, R-Florida, became the latest candidate to announce a bid for the presidency Monday, and his big pitch focused squarely on young voters. Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” he said, indirectly referencing Hillary Clinton. But yesterday is over, and we are never going back.”. Rubio went on to describe his children’s generation as “the most important generation in American history.”.

Rethinking What It Means to Amplify the Customer’s Voice

Ishmael's Corner

Business Communications Communications Industry PR amplify the customer's vocie b2b customer references conventional PR cusatomers in pr customer influence customer reviews customer testimonials customers in public relations digital communications elevate the customer's voice owned mediaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign.

BuzzStream Data: The Outperforming Outreach Tactics We Learned From Analyzing 12,000 Campaigns

Buzzstream

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like.

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Tracking News Releases and Measuring Success

The Proactive Report

And as you can see the referring sites also had a big jump – 4.33% to 20.50%. It is most likely to be either search engines or referring sites. You’ll find this under Referring Sites. Which referring sites send you the most traffic.

Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

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#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

Survivor Continues to Live Up to Its Name

Ron Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

#SelfPub – Part 3: The RESET Style Guide

ZudePR

Use between when referring to two items. Avoid when referring to -iennial, -annual, weekly. The book itself is still referred to as Catch-22. They only take a cap when you’re referring to just Dad or Mum. Upper-case “g” when referring to the company.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Karen’s book can be described in three words … handy reference guide. Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Chart Porn and the PR Condition

PR News

It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among PR News Measurement Conference attendees of the many… Continued. When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

Paltry references. Once a decision is imminent, a prospective client may ask an agency for references. As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list.

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Manipulating PR out of a mess

BradleyPR

Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. Masters of manipulation. Spin doctors.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEO

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

” 4) Vendors aren’t asking for customers references enough. Despite being happy with a product, “less than a quarter of buyers have served as a customer reference, provided a testimonial, or participated in a case study for the vendor they bought from,” according to the report.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Don’t reference other publications when writing about your news; it’s not enticing. [By Alex Hoag].

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

Reference: Redmond, J., A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University.

3 Great Ways To Acquire Earned Media with PR

Ron Torossian

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Breaking Down the AP Stylebook’s New Rules on Gender

PRSay

Nash said that some transgender individuals (who do not identify with the biological sex of their birth) eschew the gender binary altogether and refer to themselves as “gender-nonconforming,” meaning their gender expression differs from conventional expectations of masculinity and femininity.

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

Hang it on your desk, on your office wall or anywhere you can easily reference it when working out the specifics of the visual assets to accompany your Facebook posts. To properly target and engage your audience on Facebook, you need impressive visual assets.

Are Stories Coming to Buzzfeed?

HMA Public Relations

If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

AirPR

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. “Nail the elevator pitch.”.

PR Measurement Course

The Proactive Report

How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 130

Beware the 4 Killers of Clarity in PR Writing

PRSay

Jargon — Jargon refers to words used in a context that can only be fully understood by experts on a subject. Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work.

When Personalization Backfires

PRSay

Lead off with the professional reference, e.g.: I’ve noticed your posts connecting millennials’ job-hunting preferences and big-company recruiting tactics tend to get shared most frequently on social ….

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. One of the greatest results since starting our show is when applicants or new business leads reference it as a reason for contacting us!

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RIP Roundup Posts: Here’s a 5 Step Process to Engage Influencers With Superior Content

Buzzstream

This won’t always be helpful, but anecdotally if I’m looking to refer to evergreen content specifically then the In-Depth Articles option turns up more relevant results. Ah, the influencer roundup post that is so near and dear to all of our hearts.

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Measurement, Analytics a Hot Skill

The Proactive Report

References are even spilling into the mainstream media. Just this last week there were several articles in the news about the value of measurement and analytics. These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. This year alone, the U.S.

Introducing 'Answer The Client' - A New Free PR Coverage Analytics Tool

The Resolution Blog

We’ve created a tool which strips out everything you need from Google Analytics to be able to report on how much traffic your campaign referred to your website and the business impact it achieved.

Best Practices for PR Newsletters (And a Special Announcement)

TrendKite

Let’s face it, few people spend the time you do reading the news, watching for announcements in your industry, or even referring to the press center to see what their own company is up to.

Inbound Marketing is a New Paradigm

Doktor Spinn

Here’s a slide with a few examples to illustrate the difference: This way of drawing the line between those who know you and those who don’t know you is nothing new: In traditional marketing, this has been referred to as the difference between “push- and pull marketing.”

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AP Stylebook’s guide to the royal wedding

PR Daily

In its guide, AP Stylebook wrote: References to members of the nobility in nations that have a system of rank present special problems because nobles frequently are known by their titles rather than their given or family names. They likely will refer to their meeting as a roundtable.

PR Measurement Course

The Proactive Report

How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 130