5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.

Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? This is a common issue. Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

System 110

Rubio’s appeal to youth includes TV references, Snapchat, emojis

PR Daily

Marco Rubio, R-Florida, became the latest candidate to announce a bid for the presidency Monday, and his big pitch focused squarely on young voters. Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” he said, indirectly referencing Hillary Clinton. But yesterday is over, and we are never going back.”. Rubio went on to describe his children’s generation as “the most important generation in American history.”.

All references to Christmas or end of year removed. We can do a round up at the appropriate time.

Mark My Words

A Friday thought or two. Borkowski has retained the heart of its culture throughout all the change and technological advances around us. We are a company based on creativity and bravery, but also and perhaps most importantly, on loyalty and commitment and, this is the bit I am most proud of – that quietly what we have always delivered, we are still delivering – news campaigns that actually have an impact. That’s all I am saying.

10 Tips to Get Referrals

Solo PR Pro

When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Look to your network for people that can refer business, such as former colleagues, current and past clients, and other solo pros.

Rethinking What It Means to Amplify the Customer’s Voice

Ishmael's Corner

Business Communications Communications Industry PR amplify the customer's vocie b2b customer references conventional PR cusatomers in pr customer influence customer reviews customer testimonials customers in public relations digital communications elevate the customer's voice owned mediaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

B2B 141

5 Great Posts on How to Create a Content Strategy

Journalistics

blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

” 4) Vendors aren’t asking for customers references enough. Despite being happy with a product, “less than a quarter of buyers have served as a customer reference, provided a testimonial, or participated in a case study for the vendor they bought from,” according to the report.

B2B 99

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

While the McKinsey study references agile marketing , there’s a contrarian idea that has been going around for a while: agile marketing is a crutch for those that don’t have a strategy. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.”

Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign.

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

His second point – and this is a screenshot which you can click for higher resolution – reads: You see the reference to content marketing? Outbrain is one most recognizable brands in advertising technology (adtech).

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

If you are reaching out to the right analysts, they’ll save these quarterly roundup emails for reference. 5) Pull out all the stops for references. When it comes time for references, this can make or break your chances of getting into a report.

Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

SEO 291

Rebuild Consumer's Trust in the Marketplace

TrendKite

The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it

#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Karen’s book can be described in three words … handy reference guide. Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Survivor Continues to Live Up to Its Name

Ronn Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

Tracking News Releases and Measuring Success

The Proactive Report

And as you can see the referring sites also had a big jump – 4.33% to 20.50%. It is most likely to be either search engines or referring sites. You’ll find this under Referring Sites. Which referring sites send you the most traffic.

3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media 203

How to Change a Law

Ronn Torossian

An assault refers to any situation where an offender struggles to get … READ MORE ».

How To 117

3 ways to create a marketing plan that works

Agility PR Solutions

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential.

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

According to the study, thought leadership refers to "free deliverables that organizations or individuals produce on a topic in their area of expertise, when they feel others can benefit from their expertise.". Thought leadership strategy is like climbing a mountain. There's no shortcuts.

PR Measurement Course

The Proactive Report

How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 239

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

The Key to Overpowering Arrogance

PR Expanded

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner.

Singapore clothing brand apologizes for rape joke

PR Daily

It should be blatantly obvious that no brand should ever use any form of rape joke or reference to sell its wares. It seemed to be a terrible reference to how affordable its sale merchandise was.

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Some even ask for media references! Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do.

Agency 223

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

Reference: Redmond, J., A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University.

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

Paltry references. Once a decision is imminent, a prospective client may ask an agency for references. As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list.

Agency 186

Breaking Down the AP Stylebook’s New Rules on Gender

PRSay

Nash said that some transgender individuals (who do not identify with the biological sex of their birth) eschew the gender binary altogether and refer to themselves as “gender-nonconforming,” meaning their gender expression differs from conventional expectations of masculinity and femininity.

Survey 123

15 French terms that English speakers might be misusing

PR Daily

cause célèbre (“celebrated cause”): controversial or emotionally weighted issue—obsolete in French, but originally referred to a sensational or unusual legal decision or trial. en suite (“as a set”): usually refers to a bedroom and bathroom connected to each other—not used as such in French.

Groups 107

Chart Porn and the PR Condition

PR News

It’s like one big therapy session here,” noted measurement expert Katie Paine, in reference to the discourse among PR News Measurement Conference attendees of the many… Continued. When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. “It’s

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

This technology allows us to refer to each person by name and to provide content that is tailored to their interests. Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

This is sometimes referred to as the "spray and pray" method -- sending out your pitch to everyone imaginable hoping you'll get even one response. Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal.