5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference.

Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime. References are critical to bringing to a close your search for your next gig.

How to pitch your work without client references

PR Daily

How can you pitch your story before clients will back your product? This is a common issue. Customers don’t often want to reveal the products and services they use, as outside tools are often a company’s competitive advantage, or potential weak link.

Bloomingdale's apologizes for 'date rape' reference in holiday ad

PR Daily

If Bill Cosby’s downfall has taught us anything, it’s that you shouldn’t put things in peoples’ beverages without their knowledge or consent. Apparently Bloomingdale’s didn’t get the memo.

Wired goof replaces Trump's name with reference to hand size

PR Daily

The size of Trump's hands (which, at the risk of taking a stand on one of the major political controversies of our day, look normal to me) have been a subject of jokes since the now-defunct Spy magazine long ago referred to him as a "short-fingered vulgarian.".

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Rubio’s appeal to youth includes TV references, Snapchat, emojis

PR Daily

Marco Rubio, R-Florida, became the latest candidate to announce a bid for the presidency Monday, and his big pitch focused squarely on young voters. Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” he said, indirectly referencing Hillary Clinton. But yesterday is over, and we are never going back.”. Rubio went on to describe his children’s generation as “the most important generation in American history.”.

All references to Christmas or end of year removed. We can do a round up at the appropriate time.

Mark My Words

A Friday thought or two. Borkowski has retained the heart of its culture throughout all the change and technological advances around us. We are a company based on creativity and bravery, but also and perhaps most importantly, on loyalty and commitment and, this is the bit I am most proud of – that quietly what we have always delivered, we are still delivering – news campaigns that actually have an impact. That’s all I am saying.

10 Tips to Get Referrals

Solo PR Pro

When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Look to your network for people that can refer business, such as former colleagues, current and past clients, and other solo pros.

Rethinking What It Means to Amplify the Customer’s Voice

Ishmael's Corner

Business Communications Communications Industry PR amplify the customer's vocie b2b customer references conventional PR cusatomers in pr customer influence customer reviews customer testimonials customers in public relations digital communications elevate the customer's voice owned mediaThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

It’s a stepping stone, like using smaller media references to make a case to the bigger ones, which is a tried and true media relations strategy. If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations.

5 Great Posts on How to Create a Content Strategy

Journalistics

blogging communications strategy content marketing content strategy copywriting reference blog strategy blogging strategy content calendar editorial calendar editorial strategy how-to

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

GK: They do, but I don’t think that customers think of it in terms of a relationship the way that marketers refer to it. In the late 1990s, he finished school with a degree in Photography and interest in the web.

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5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

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Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving

Sword and the Script

Because we are a start-up, there is no point of reference. Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words.

This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

Would you buy a service from a company with customer references like that? If you enjoyed this post, you might also like: 5 Proven Ways PR can Develop Client Media References in B2B Organizations. You can’t just spend your way to success in social media advertising.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

” 4) Vendors aren’t asking for customers references enough. Despite being happy with a product, “less than a quarter of buyers have served as a customer reference, provided a testimonial, or participated in a case study for the vendor they bought from,” according to the report.

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Weekly Roundup: Unsung Heroes

Waxing UnLyrical

After all, this is the third post in three days to reference that wretched campaign.

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

While the McKinsey study references agile marketing , there’s a contrarian idea that has been going around for a while: agile marketing is a crutch for those that don’t have a strategy. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.”

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

His second point – and this is a screenshot which you can click for higher resolution – reads: You see the reference to content marketing? Outbrain is one most recognizable brands in advertising technology (adtech).

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

If you are reaching out to the right analysts, they’ll save these quarterly roundup emails for reference. 5) Pull out all the stops for references. When it comes time for references, this can make or break your chances of getting into a report.

How to nail subject-verb agreement with indefinite and collective nouns

PR Daily

These nouns take either singular or plural verbs, depending on whether the word refers to the group as a unit or to its members as individuals. If the group is referred to as a unit, the singular verb is used. When the subject refers to a unit amount or a lump sum, the verb is singular.

Rebuild Consumer's Trust in the Marketplace

TrendKite

The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it

#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […]. All About Tech big data DataTalk Experian PR PR education public relations

AP style rules for commonly confused words

PR Daily

Use the latter term when you’re referring to an object that supplements or completes another (or the act of doing so): Complement is a noun and a verb denoting completeness or the process of supplementing something: The ship has a complement of 200 sailors and 20 officers.

Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score.

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Book Review: A Roadmap for Teaching Social Media

PR Expanded

Karen’s book can be described in three words … handy reference guide. Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Survivor Continues to Live Up to Its Name

Ronn Torossian

The show is so embedded in the American consciousness that it has spawned a series of cultural references we would not have without it. While it wasn’t the first reality show to land on television , it has been one of the most popular, and it certainly has staying power.

3 Great Ways To Acquire Earned Media with PR

Ronn Torossian

However positive press – more commonly referred to as earned media – is something which requires finesse… and the right PR firm. For some brands, getting positive press is a unicorn – a mythical beast highly sought after but never actually acquired. It also requires some basic knowledge about how the media industry works, [.]. The post 3 Great Ways To Acquire Earned Media with PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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12 recent AP style changes

PR Daily

A winter weather chat with Paula Froke offered some helpful reminders: Snow flurries refer to “intermittent light snowfall of short duration (generally light snow showers) with no measurable accumulation.”. USMCA is acceptable for subsequent references.

How to Change a Law

Ronn Torossian

An assault refers to any situation where an offender struggles to get … READ MORE ».

A Simple Guide to Web Traffic Terms for the PR World

The Resolution Blog

But how do you know what term refers to what metric? Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. Page views refer to the number of pages that have been viewed on a website. What does bounce rate refer to?

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3 ways to create a marketing plan that works

Agility PR Solutions

The marketing department can be referred to as one of the lifelines of any business. In this respect, spending your time, resources and efforts on your marketing plan and strategy is essential.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. Bonus tip: “Myself” is only used when you’ve already referred to yourself in a sentence.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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The Key to Overpowering Arrogance

PR Expanded

Referring to Hollywood’s elite as an example of arrogance, Harvey Weinstein has a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. A Guest Post by Christine Roque, American University Student, PR Expanded Blog Post Winner.

3 Rules For “Off the Record” Conversations

ImPRessions - Crenshaw Communications

But the reporter must refer to other sources and proof points. in advance of any conversation so that you can refer to it later, if need be. An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool.

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book.

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).

Singapore clothing brand apologizes for rape joke

PR Daily

It should be blatantly obvious that no brand should ever use any form of rape joke or reference to sell its wares. It seemed to be a terrible reference to how affordable its sale merchandise was.