Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. What does that really entail, though?

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

References are often important, but up-to-date ones will give you the most current picture of what a working relationship would look like. Can you offer an example of a creative strategy? The account lead at the right agency will have a combination of pertinent experience, communications skills and good chemistry with the client team.

B2B 159

B2B Agency Creativity Meeting 159

NewsWhip

APRIL 27, 2023

Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators. This enables you to measure the impact of your work and optimize your earned media efforts. The graphic design platform is used to create social media images, presentations, videos, logos, and more.

Tools 78

Tools Communications Pinterest Analytics 78

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). This refers to a lack of concentration or direction in thought processes. Clear thinking.

eBook 52

eBook Analysis System Data 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Trust is a key factor in hiring and prospective employers want to be able to contact references (both those that you supply and ones that they seek out on their own) and hear honest, hopefully positive, assessments of past work and working relationships. Do show creativity. Don’t burn any bridges. Not even one.

Publicity 120

Publicity B2B Fashion Sports 120

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. They will refer you to their marketing department and ask you to pay for an ad!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

DECEMBER 3, 2015

Competitors start to refer business to you because they perceive they can’t do it as well as you do. A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). We can create content that is valuable to our audiences, distribute it, promote it AND measure it.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. In traditional journalism, diligent fact-checking is a given.

Content Marketing 120

Content Marketing Marketing Viral Study 120

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. 4) You don’t measure. Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE).

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Prohibition

AUGUST 2, 2023

Lastly, influencer marketing allows brands to showcase their products in an engaging and creative way. By working with influencers, drink brands can tap into this creativity and create unique and memorable campaigns that resonate with consumers. Request case studies or references to gain a better understanding of their capabilities.

Brand 62

Brand Branding Reputation Consumer 62

Cision

OCTOBER 12, 2015

Measurement and migration. The two biggest things to do to prepare for this change would be to make sure that you have measurement in place to understand how the change affects you, and to have a path in place to migrate readers to a more reliable medium (in this case email). Let’s take a look at both of those: Measurement.

Twitter 120

Twitter Measurement Reddit Data 120

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., In other words: neglect SEO at your own risk. Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Cision

JANUARY 6, 2017

We have done a lot of work in the convenience store industry and they referred to their customer as “Bubba”. How do you measure that success? That work then gives us a framework to think creatively about how to communicate with the customer. What is your secret to success? Are there multiple ways a brand can create that buzz?

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

JANUARY 10, 2017

It’s important to note that the report includes – in great detail – fairly significant variations between those who blog professionally and those who do not (the report refers to this segment as “not-yet-pros”). A Simple Measure of Marketing Many Businesses Miss. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. Looking for an agency partner that can both bring creative ideas. and execute them?

Marketing 72

Marketing B2B Pitching Advertising 72

Waxing UnLyrical

JANUARY 29, 2019

A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. As the design of a web page requires creative talent, some human input is essential, regardless of the effectiveness of the technology being employed. Feature #3: A/B testing.

Marketing 67

Marketing Web Software Technology 67

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. And not their fame of reference. Across any industry.

Measurement 66

Measurement Tourism Blogging Writing 66

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Measurement Goals. Make sure you sit down with them in advance to discuss what metrics they want to measure. Regardless, knowing what you want to measure beforehand will help guide your strategy. But it’s also far from easy.

Community 60

Community Tools Measurement Crisis 60

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. The two different sets of examples create confusion because they conflate problems with solutions and preventive measures with cures.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PR Conversations

JULY 24, 2018

How often do we hear communication referred to as a “soft skill”. To their credit, they are usually on the course because they want to learn this stuff.) I believe measurement and evaluation is improving. Would you agree – and what do you think the main challenges we face in attracting the brightest people to work in PR?

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

JULY 2, 2019

c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. While you will set benchmarks as you begin your measurement program, it should not only be used to see what happened. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60