Cision

DECEMBER 12, 2015

Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. Readers often proclaim loyalty to a particular news outlet due to a reporter’s writing style, the publication’s frequency or choice in covered topics.

Journalism 120

Journalism Brand Branding Writing 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Before you begin to write a press release, you must start out forming the goal that you have in mind for each statement.

How To 100

How To Writing Video Fashion 100

Cision

JULY 21, 2015

You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Click here for our free outside-the-box content marketing white paper! If you’re on your LinkedIn profile, you’ll see an option to “write a post.” I love having other people write on my blog.

Social Media 120

Social Media Blogging Media LinkedIn 120

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Read our free white paper for 10 outside-the-box content marketing ideas!

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. This also allows you to expose your audience to your evergreen content.

Social Media 120

Social Media Pitching Writing Report 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Cision

AUGUST 25, 2015

Click here for our free white paper! But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Images: Got Credit , Images Money ( Creative Commons ). A few hundred dollars and a couple of hours of your time can net big results.

Social Media 120

Social Media Media Internal International 120

Cision

JULY 13, 2015

Write scripted statements that can be used for a variety of incidents. View the white paper now! Images: Wikipedia , Terry Robinson (Creative Commons). Images: Wikipedia , Terry Robinson (Creative Commons). While your own crises will vary, set the plot beforehand. Maybe a dose of B.A. isn’t the best solution.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JULY 10, 2015

You’re more likely to remember Sharpie the next time you need to write a note. Click here for our free white paper! . Images: Sara , Evan Forester (Creative Commons). His voice—a suave throwback to the svelte ‘seventies—is at odds with the topic presented. That, of course, is the point. Use the Element of Surprise.

Video 120

Video Storytelling Local Creativity 120

Beyond PR

JULY 27, 2016

To promote a blog post, white paper, or other piece of marketing content, the entire press release must be reconsidered. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. for headline writing tips and examples.

Writing 40

Writing SEO Web Content Marketing 40

Cision

DECEMBER 1, 2015

I almost never write anything down. Get our free white paper today! I ’ ll write specifically about this later this month, if you would like, because I could talk for days about content creation. Images: Muhammad Taslim Razin , Nick Saltmarsh , Håkan Dahlström ( Creative Commons ). Collaborate.

How To 120

How To System Writing Twitter 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

AUGUST 19, 2015

Check out our “Video Streaming Best Practices for PR” white paper! Write a script. Images: Justine Sanderson , Wisconsin Department of Natural Resources , RabunWarna ( Creative Commons ). Fortunately, you can capture attention and reel viewers in with five basic tips. Want to become a streaming video pro?

Video 120

Video Education Mobile B2B 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

JUNE 2, 2015

Click here for a free white paper full of outside-the-box content marketing ideas! Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Cision

JUNE 25, 2015

Write a press release. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Image: Got Credit , Claudia Zimmer ( Creative Commons ). 500|5000 list). Report back to leadership.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

JUNE 16, 2015

When I compare the reads for this release to a previous one announcing my writing for Forbes, this one had nearly double the reads. See how with our free white paper! Images: jkfid , Okko Pyykkö ( Creative Commons ). Here are the analytics for one of my press releases for my company. Want more accurate PR measurement?

Measurement 120

Measurement Software Nonprofit Analytics 120

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients. Meet Shannon.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Cision

APRIL 24, 2015

I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. My guiltiest pleasure is…listening to movie scores while writing. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. Another big mistake is writing content for search engines, rather than writing for your audience. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

DECEMBER 14, 2016

Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. The same goes for reporters when they’re determining if a source is a good fit for their story – especially for trade publications, an important piece of any successful B2B PR strategy.

Publicity 60

Publicity Healthcare Case Study B2B 60

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts. Image: Twenty20 via Pexels, Creative Commons CC0. Ask for feedback, ideas and insights.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. ” Image: F Delventhal ( Creative Commons ). ” 3. ” 4. .”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. She believes the key to successful content is balancing creativity, analytics and commonsense. . “‘Controlling’ the message is one of the things many PR folks struggle with.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Yet, Erik’s perspective isn’t only limited to journalism.

Journalism 61

Journalism Content Marketing Creativity Leadership 61