Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Quality writing rises to the top. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

Cision

APRIL 8, 2015

Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”.

Writing 120

Writing Retail Content Marketing Groups 120

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. For info on how to write a winning award submission , see this earlier post. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Where appropriate, determine who is planning to write a story and offer up more information. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A well-attended public relations event such as a discussion panel can generate leads through digital traffic and in-person attendance. Public speaking can generate leads. If you write it, leads will come. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. What are some difference between academic writing and writing for public audiences?

Communications 150

Communications How To Case Study Community 150

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. The quality of the content is assumed, and it is subjective, but audience identification is a fundamental of public relations. In this era of fake news, your willingness to put your name, or your brand’s name, on an idea in a public forum isn’t a scoop, it’s a vehicle of trust. >>>Also

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. One organization that has mastered this method is the New York Public Library. Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In the United States, public relations agencies will spend more than $10 billion each year. In the United States, public relations agencies will spend more than $10 billion each year. The statement is for public release. Writing a Press Release.

How To 105

How To Writing Video Fashion 105

Agility PR Solutions

SEPTEMBER 23, 2018

Nothing fills me with existential dread like sitting down to write a media pitch. Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline.

Pitching 70

Pitching Media Writing Analysis 70

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Authors, experts, and academics.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

ImPRessions - Crenshaw Communications

MAY 1, 2018

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. Some bylines will need to conform to a publication’s word-count requirement, so any outline should be flexible. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

APRIL 27, 2017

You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. A well-written white paper is effective no matter what kind of business you have, B2B or B2C. Media love data, so look for ways to generate publicity for the effort.

Brand 149

Brand Branding Healthcare B2C 149

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment.

Publicity 60

Publicity Healthcare Case Study B2B 60

PRSay

DECEMBER 15, 2017

For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. If you’re feeling up to it, then maybe even consider pitching a story to an online publication or website. Be grateful. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR Job Coach

NOVEMBER 27, 2009

And normally it is folks just getting started in the public relations field. Every one has the opportunity to create their own road to success as a public relations professional. Learn to write well. A person who is well grounded in the arts and intellect can go far in the public relations field. And learn more about it.

Training 106

Training Publicity Insurance Insurance 106

PRSay

APRIL 27, 2018

As a PR writer, I write any number of articles, blog posts, white papers and social media updates daily, so I expected to be well prepared for this part. Work with your Chapter to get placed with a mentor, and be sure to build in time for this review so finishing the writing won’t take precedence.

Mobile 120

Mobile Writing Social Media Corporate 120

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook.

eBook 66

eBook Video YouTube SEO 66

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! I don’t understand why people write such snooze-inducing quotes for press releases.

Conference 120

Conference Writing Creativity Web 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. Their publics responded in kind. The public faced a trust issue. The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. Rightfully so. This was a good employer.

Employee 120

Employee Print Customer Service Local 120

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do.

Film 120

Film Content Marketing Analytics Measurement 120

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Landis PR

FEBRUARY 7, 2022

Writing a white paper? A while back, a client swore to me that if I could get him a specific hit in a specific trade publication, he’d be hitting all his goals with the attendant buzz. The same holds true for content creation, which is a cornerstone of any B2B communications plan. Producing an explainer video?

B2B 52

B2B Communications Trade Shows YouTube 52

Sword and the Script

AUGUST 18, 2015

Even as one piece goes to publication, our heads are already down on the next two or three. There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

FEBRUARY 16, 2021

The Edelman survey offered additional context: 59% indicated they felt “most news organizations are more concerned with supporting an ideology or political position than with informing the public”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals.

Government 138

Government Survey Ethics Media 138

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. This also allows you to expose your audience to your evergreen content.

Social Media 120

Social Media Pitching Writing Report 120