Bianchi Biz Blog

NOVEMBER 6, 2023

I come from a creative writing background; I’m great at writing and editing, but before I took my job at Microwave Journal journalism hadn’t crossed my mind since working with my high school newspaper. What advice do you have for PR people who want to pitch you? There’s a way to write every story so it accomplishes both.

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Meeting Engineering Journalism Media 92

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. I love getting creative in the kitchen and entertaining for family and friends. What advice do you have for PR people that want to pitch you?

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Meeting Automotive Transportation Newspapers 59

5W PR

MAY 4, 2022

As blockchain technology continues to gain popularity across different industries, journalists are becoming overwhelmed by the number of pitches they get from companies in this space. In fact, research shows that people have more trust in news that they read in magazines and newspapers than in social media ads.

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Technology Publicity Banking Newspapers 88

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

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Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Organic reach on social media was also still possible for brands.

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Trends Nonprofit Consumer Newspapers 151

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! hotel stays) in the city. 11: 44 a.m.:

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Social Media Media LinkedIn Tourism 157

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

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Meeting Media Engineering Journalism 74

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Here’s how I could control those slots. I put the scheduling link in my email signature and, as appropriate, I cite it in email correspondence.

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Meeting Writing Pitching Case Study 98

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Focus on creative, unique stories from which others can learn. Pro Tip : When identifying spokespeople for the pitch, have a technical expert prepped and ready to handle media requests. What is the takeaway?” Timeliness.

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Automotive Journalism Interviews Engineering 86

The Resolution Blog

NOVEMBER 30, 2018

If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. And, before you begin, make sure they know what’s involved and what your story will be about before you pitch the story out.

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Case Study Study Local Pitching 120

Cision

DECEMBER 4, 2015

Instead, I prefer to place one outstanding story in the right outlet – be that a national newspaper or a top-tier trade – as opposed to a publication that’s widely circulated but rarely read. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. Here are the questions.”.

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Print Interviews Pitching Conference 120

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I really fell in love with how strategy can be supplemented with creativity to share your client’s story. Press releases and pitches will always have a place, but we do need to evolve as our audience does. What drew you to the field of PR?

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Social Media Newspapers Reputation Community 227

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

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Big Data Data Education Internal 250

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

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Marketing Newspapers Public Affairs Airlines 60

Mora Communications

NOVEMBER 28, 2017

When comes to pitching the media, the harder you sell, the quicker you’ll lose them. . Find creative ways to present and tell your story. There is no such thing as a one-size-fits-all media pitch. You need to frame your story and your pitch so that it meets the needs of the specific media outlet you’re approaching.

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Pitching Newspapers Meeting Journalism 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. Working at newspapers for a few years taught me to always consider the audience when you’re writing. Start simple by asking: Who cares?

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Crisis Reputation Study Trends 0

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. My daily newspaper of choice is…newspaper? And they told a good story. Rapid Fire Round.

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Newspapers Reddit Journalism Technology 120

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips, media contacts and deadlines!

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Groups Newspapers Instagram Survey 120

Presspage

JULY 25, 2018

Surely everyone knows by now that stuffy, old-style press releases don’t cut it when reporters are busier than ever and newspapers want multimedia assets for their online editions. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1.

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Wikipedia Writing Video Report 103

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

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Agency Newspapers Interviews Radio 100

Mora Communications

OCTOBER 23, 2017

However, a savvy PR professional will help you maximize your media, even though it will often still be your job to be inventive, creative, and effectively use your media in as many ways as you can. . Actively use your coverage in your pitches and presentations. . Get creative. Check out the list below. Have fun.

Marketing 40

Marketing Radio Interviews Newspapers 40

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

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Digital PR Newspapers Advertising Advertising 79

Mark My Words

OCTOBER 26, 2020

“They may have had all these lofty ideas about producing epics highlighting environmental causes and the poverty gap, but Netflix obviously want their pound of flesh,” a source reportedly told the newspaper. “It I’ve been in the industry ten years and I’ve pitched 500 channels. It would need to be something really credible,” says Mark.

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Film Newspapers Pitching Course 60

Sword and the Script

MARCH 29, 2016

His pitch to the dean to accredit his course for an “experimental curriculum” seemed doomed until he compared comic books to mythology: “Comic books and superheroes are our modern day mythology,” says Mr. They are using my money to teach our kids comic books?!”. Uslan “vowed” to one day redeem this humiliation and Batman’s reputation.

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Television Course Newspapers Reputation 60

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., If you were to strip the role of the PR consultant to its most basic function, we are the ones whose job it is to offer a creative, engaging and relevant (yes, to currency and timeliness) pitch of our client’s products and/or services.

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Publicity Construction Agency Advertising 63

Cision

FEBRUARY 17, 2016

For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. An expansive knowledge about the world will increase your creativity, allow you to build networks and opportunities for your clients and develop your ability to identify communication opportunities in a greater number of areas. .

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Policies Internal International Public Affairs 120

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. Features and benefits look good on a creative brief, but people still want to do business with other people they know, like and trust. There are fewer reporters.

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Content Marketing Marketing Journalism Financial 68

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. Below is a release detailing the ceremony and the work done. I’ve also attached a photo of AGENCY OWNER receiving the award.

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Pitching Agency Exercises Newspapers 40

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. This makes a huge difference when the host starts reading the sponsorships: the pitch is coming from someone the listener knows. 16% on marketing analytics.

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Marketing Survey Study B2B 65

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. One day, a big American petroleum company came, and they invited me for a pitch in public relations. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

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Newspapers Social Media Ethics Travel 52

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. Paid media refers to any type of media that is paid for, such as advertising.

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Interviews Publicity Technology Social Media 98

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? 2) Drive Earned Media .

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Strategy How To B2C Content Marketing 67

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

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Conference Journalism Web Comparison 36

Sword and the Script

MAY 9, 2017

A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The following Sunday, with a full week of the circus performances to go, Ringling Brothers, graced the front page of the largest regional newspaper serving the dense suburbs of Fredericksburg and Northern Virginia. Talk to Us!

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Publicity Radio Crisis Crisis Communications 84

Sword and the Script

MAY 23, 2017

For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web. Larger companies have so much coverage – an airline for example – that it would take teams of people clipping newspapers in Maine to monitor. It’s just not possible.

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SEO Tools Engineering Web 64

Bad Pitch Blog

DECEMBER 2, 2006

But would 10 different reporters at the same newspaper actually do stories? The right balance of creativity and content in media kits makes sense for certain pitches, even in the thick of social media relations. What else do you call 10 fully-stocked beer coolers delivered to a newsroom? Maybe if they were drunk enough.

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Pitching Newspapers Media Relations Creativity 40