Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. Ivan taught himself to learn to use production and video.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. She not only disagreed, she double-downed – forging ahead with the event and all but guaranteeing national media attendance at it. Here are the questions.”.

Print 120

Print Interviews Pitching Conference 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Pro Tip : Be like Anna Zeck of 10 Missions Media (which produces FenderBender , Rachet+Wrench and other automotive journals) and ask yourself, “What can the reader learn from this? What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips, media contacts and deadlines!

Groups 120

Groups Newspapers Instagram Survey 120

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Radio Interviews 100

The Resolution Blog

NOVEMBER 30, 2018

If you’ve been in the PR world for any length of time, you know that human interest stories really give a pitch a fresh new angle because, let’s face it, everyone loves a heartwarming story. And, before you begin, make sure they know what’s involved and what your story will be about before you pitch the story out.

Case Study 120

Case Study Study Local Pitching 120

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. As I mentioned, I’ve done all sorts of things in media. My daily newspaper of choice is…newspaper? ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Media relations is close to naught if PR consultants do not think with a sales hat on. advertisements). Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. I just realized today that there is a profile for this blog in Media Map. The moral of this snarky story? But it stopped there.

Pitching 40

Pitching Agency Exercises Newspapers 40

Bad Pitch Blog

DECEMBER 2, 2006

As we sift through the backlog of media relations atrocities sent to us, we submit this true story. At a recent PRSA awards dinner, Cincinnati Enquirer managing editor Hollis Towns brought a curious prop to show the crowd—a box crammed with media kits. But would 10 different reporters at the same newspaper actually do stories?

Pitching 40

Pitching Newspapers Media Relations Creativity 40

Sword and the Script

MAY 23, 2017

See these related posts: Media Relations: Proven Ways to Get More Out of It. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web. Predictions, PR and Pressing Questions on SEO [UML]. It’s just not possible.

SEO 65

SEO Tools Engineering Web 65

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. My own ability to listen has given me story ideas , helped when dealing with journalists and been infinitely beneficial in pitch meetings. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Flack's Revenge

JULY 25, 2014

However, at some point, the thread took a turn from self promotion to PR for PR, and how the field is portrayed in the media. Part of the problem is that the field can be amorphous – terms that sound similar but are quite different get sloshed around (publicity, PR, media relations, communications, etc.)

Education 120

Education Advertising Advertising Newspapers 120

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers! billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48