Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email pitches with discretion. Don’t call. Know the paper.

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Pitching Newspapers How To Knowledge Base 120

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

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Local How To Newspapers Pitching 292

Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services.

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Newspapers How To Media Pitching 147

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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Pitching Radio Newspapers Print 150

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Newspapers and television are for old people. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. Here are the notes from a recent brainstorm.

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Shift Communications

MARCH 24, 2017

I mean, let’s face it, publicists are used to pitching all day, whether a product or corporate byline, it teaches you the value of research and how a well-thought out pitch can be used to tell a story. I’m going to pitch your story!” The pitch received amazing feedbacks and some placements. Kevin Mejia.

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Pitching Television Newspapers Financial 110

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

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Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

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Pitching Local Newspapers Policies 78

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Newsletters gain clout.

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Media Relations Trends Media Newspapers 194

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write?

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Writing Journalism Pitching Guidelines 294

Sword and the Script

OCTOBER 24, 2023

If you pitch something to a reporter and they bite? You are sending the right pitches Too sale-sy, too long, irrelevant, poor subject line, bad timing, not differentiated enough….there there are so many reasons a pitch doesn’t land. there are so many reasons a pitch doesn’t land. Yes, reporters are human.

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Pitching Newspapers Report Local 127

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media. Regional publications are two months out.

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Publicity Pitching Television Newspapers 246

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Will it last?

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Journalism Trends Industry Newspapers 195

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. His/her audience is your target.

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Media Relations Media SEO Newspapers 107

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

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Pitching Policies Ethics Mobile 120

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes.

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Pitching Construction Newspapers Media 54

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. It’s how you get the journalist to read your email pitch.

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Real Estate Publicity Television Local 130

PRSay

FEBRUARY 7, 2024

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. I didn’t understand how to craft a good pitch and how to pitch a story.

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Communications Sports Journalism Fashion 182

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. Here are eight tips to help get your pitch heard by TV bookers and producers. . Whatever you do, don’t deliver your pitch right before a news show goes on the air or starts taping. So how can one break through?

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Print Pitching Television Newspapers 245

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. This one deserves more context. Good point and one I would take a step further.

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Pitching Survey Storytelling Newspapers 146

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

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Pitching Twitter Social Media Agency 88

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. Additionally, you never know where they might end up. One of my first interviews was in Examiner.com. For more information, go to www.3StepstoPRSuccess.com

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Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Pitching trade press can be easier than getting a story in a large media outlet. Others require membership fees. Trade allow more in-depth storytelling.

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B2B Company SMB Automotive 319

PR Insiders

FEBRUARY 19, 2019

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […]. Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy.

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Radio Pitching Newspapers Media 74

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

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Transportation Meeting Newspapers Media 99

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

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Reddit Software B2B Technology 174

Bianchi Biz Blog

JANUARY 8, 2024

I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area. What advice do you have for PR people that want to pitch you or your publication?

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Meeting Energy Local Media 96

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. What advice do you have for PR people that want to pitch you?

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Transportation Meeting Media Newspapers 93

PR for Anyone

APRIL 23, 2020

Journalists are pitched…. Don’t pitch what everyone else is pitching. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it. Our latest pitch is relating to coronavirus. Be different.

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How To Media Pitching Newspapers 130

HMA Public Relations

SEPTEMBER 21, 2020

Ellen grew up reading local newspapers and magazines and recently graduated from the Walter Cronkite School at ASU. Learn more about her and the types of pitches she is accepting by clicking the link. Today's feature comes from Ellen O'brien, a reporter and photographer with Jewish News.

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Newspapers Local Pitching Report 98

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. Don’t pitch things outside of my interest area. Don’t pitch stories we have already written. Don’t pitch stories we have already written. Stay on point. It has to be news.

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Automotive Technology Meeting Transportation 75

NewsWhip

DECEMBER 13, 2017

For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. The […].

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Brand Branding Newspapers Pitching 147

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I try and imagine friends sitting around a table talking about a story they heard on the radio that made them think of someone that could learn or benefit from the message and ultimately sharing… so I tend to cast a wide range pitch net! Mika: Nail the elevator pitch. How did that translate to PR?

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Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

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Meeting Newspapers Agriculture Media 72

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

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Newspapers Pitching Interviews Writing 120

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all.

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Media Newspapers Google Energy 196

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

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Publicity Newspapers Journalism Energy 138