ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Trends 0

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. A lot of things.

Media 112

Media Journalism Report Video 112

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. My daily newspaper of choice is…The Washington Post. What advice do you have for those looking to begin a career in PR? Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., If you were to strip the role of the PR consultant to its most basic function, we are the ones whose job it is to offer a creative, engaging and relevant (yes, to currency and timeliness) pitch of our client’s products and/or services.

Publicity 63

Publicity Construction Agency Advertising 63

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Overview: Can we trust our memory? Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 88 percent value creativity and craft in content creation. 100, 500, maybe 1,000? 2) Drive Earned Media .

Strategy 67

Strategy How To B2C Content Marketing 67

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” It bowed on the Content-Makers Stage with an SRO audience of 1000+.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working.

Sports 0

Sports Leadership Internal International 0