Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. BuzzStream frees up our digital PR team so they can be more creative.

Digital PR 62

Digital PR Internal International Data 62

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights.

Conference 120

Conference Internal International Data 120

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? With more creativity in marketing assets. 3 ways to embrace creative content marketing For now, let’s forget about SEO, analytics, company goals, and deadlines. You can’t produce creative content without one key ingredient: Consistency.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships.

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

MARCH 23, 2022

And the search process itself, from initial conversations to building the presentation, offers opportunities for agencies to gain insight about a company, its sector, and idea of success. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

MAY 28, 2020

There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC , an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Polaris

NOVEMBER 20, 2014

creative agency. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Find your story.

Storytelling 199

Storytelling Reddit Video Creativity 199

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. There was a strong correlation between the publishing of the blog posts and search traffic via keywords such as “international women’s day ecards,” “women’s day ecard,” and so on. The project.

Case Study 105

Case Study Internal International Study 105

Waxing UnLyrical

AUGUST 17, 2012

I know it’s been a while, but you remember the story of the intern and the executive coach, Part I. Long story short, I alerted the firm, they (must have) chastised the intern (because not long thereafter, I received – via bcc – a profusely apologetic note from her), and you’d think all was over and done with.

Internal 81

Internal International Pitching Corporate 81

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 79

Creativity Study Survey Advertising 79

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

With that in mind, here are five key cloud computing predictions that present content and PR coverage opportunities in the year ahead. There are real opportunities for hybrid providers to promote their advantages through creative storytelling. Customer experience is king. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A chance to show creative flair. . We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. Use social media savvy.

Skype 147

Skype Agency Meeting Software 147

Prohibition

DECEMBER 1, 2021

Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns. Proven communication skills to meet requirements of daily contact with client and internal departments and formal presentations. Initiative.

B2C 133

B2C Healthcare Training Agency 133

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Like nearly any creative services business, a PR firm earns its keep nearly every day. I often speak to new graduates who ask advice about how to start their career.

Agency 122

Agency Nonprofit Corporate Training 122

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Is the scope of work regional, national or international? It’s not appropriate to request creative ideas on spec.

Marketing 168

Marketing Policies Agency eBook 168

Cision

SEPTEMBER 29, 2016

I quickly realized I loved the work and was continuously presented with opportunities to partner with interesting brands and great people. I believe this problem is best solved by appointing and empowering a lead agency or team member to own internal and/or international coordination. How can they overcome them?

Pitching 120

Pitching Interviews Creativity Internal 120

wiredPRworks

FEBRUARY 15, 2021

Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005. Barbara Rozgonyi is now an eSpeakers.com Certified Virtual Presenter.

Meeting 52

Meeting Creativity Internal International 52

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Create an internal wiki that houses up-to-date information and resources.

How To 120

How To Training Education Creativity 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

Presented by Twitter, the Association of National Advertisers’ annual conference focuses on topics such as brand management, purpose, brand activation and more. While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

AUGUST 25, 2015

But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands.

Social Media 120

Social Media Media Internal International 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits.

Meeting 191

Meeting Agency Creativity Case Study 191

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

NOVEMBER 10, 2020

After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. I didn’t present it better or different – it’s just that our relationship was different because I’m external. One of the recommendations the report offers is to “build a controlled space for creativity.”

B2B 171

B2B Marketing Survey Case Study 171

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

PRSay

SEPTEMBER 19, 2017

Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable.

Measurement 135

Measurement Analytics Data Conference 135

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. As some who worked at Edelman can attest , the agency used to begin every presentation with a slide of a stunt Dan dreamed up in the 1950s. Lee also proposed to John D. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Sometimes this means spending extra time vetting an idea or presenting an abundance of research ahead of implementation. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well. Does your agency partner meet and exceed expectations?

Agency 136

Agency Print Course Travel 136

Cision

JULY 16, 2015

Do know that the internal style and tone may be different from what has historically been put out on social and other channels. If that’s the case, be prepared for some internal resistance. Monitor the results closely, then present the data to win the case (and possibly a new style guide). Overcome it with a trial period.

Instagram 120

Instagram Branding Brand Pinterest 120